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The competitive environment in the banking sector encourages the production of new banking products, which brings additional benefits to consumers of banking services, but in Russia, in the regional aspect, there is a significant problem that requires detailed consideration, consisting in the concentration of the bulk of bank assets in the hands of a narrow circle of credit organizations. In this regard, we believe that the chosen topic of the study is relevant and timely. The purpose of the study is to quantify and qualitatively interpret the level of competition of credit institutions in the regions of Russia. To achieve the goal, the following were used: a method of comparison, analysis and synthesis, mathematical and statistical methods. The main results include the following: a trend towards a decrease in the number of credit institutions has been identified since 1996, which is caused by the policy of the Central Bank of the Russian Federation to improve the banking sector, as well as high competition; analysis of the dynamics of key indicators of the banking system showed that despite economic sanctions from Western countries, stagnation of the domestic economy after the crisis of 2014, changes in business processes and the way of life of people in connection with the pandemic of the Covid-19 virus, credit organizations in Russia make a profit from year to year. This pattern indicates their high adaptability to changes in the external environment; spatial analysis of indicators characterizing the activities of credit institutions revealed a significant concentration of capital in two entities, this is Moscow and St. Petersburg, thus it is possible to confidently assert the monopolization of the capital market in Russia. The results will be useful to researchers in the field of competition, the capital market and the banking sector, as well as employees of credit organizations in the formation of a strategy for the development of banks.

The article is devoted to the internal context dependence of the training courses studied under the entrepreneurship program in the bachelor’s degree. Unlike other approaches, the authors extend the context dependence to any training courses included in the training program. Approaches to the study of the management cycle of training courses by future entrepreneurs are analyzed. Using the example of structuring the content of the training course “Human Resource Management”, it is shown how the training program should be oriented to form the general professional competencies necessary for graduates to have a successful career in entrepreneurship. The article has practical significance, since the developed approach to teaching disciplines was successfully used in real business in competitive conditions, as well as theoretical significance, due to the contribution of the conclusions obtained in the article to the development of scientific ideas about the place of entrepreneurship in the educational process and the connection with the taught disciplines of the management cycle with the training of future entrepreneurs. The use of this article can also help educational organizations, including universities and colleges, to develop educational programs in which the content of management disciplines would be focused on teaching entrepreneurship as a profession. What has already been implemented in the practice of the Synergy University.

. Working in unfavorable economic conditions, in a competitive environment, requires constant improvement and development from a social entrepreneur. It is vital for entrepreneurs to acquire new knowledge and master professional skills. It should be recognized that the issues of teaching social entrepreneurship are a relatively new area of scientific and practical research. At the same time, the world practice has already accumulated a wealth of experience in implementing educational programs in the field of teaching social entrepreneurship. This article is devoted to the systematization of ideas about the key approaches to teaching social entrepreneurship in the bachelor's degree, to the development of the main content blocks of special training courses. The authors prove that the experience of developing such programs in Russia corresponds to global trends. The article deals with the main approaches to the formation of an educational entrepreneurial program in the bachelor's degree with the specifics in the field of training in social entrepreneurship. Its components are formalized, including the thematic plan, competencies, methods, forms of training and control. To familiarize readers with the experience of teaching bachelors in social entrepreneurship, the article describes in detail the professional educational program "Fundamentals of Social Entrepreneurship", implemented at the Moscow Financial and Industrial University "Synergy". The conducted research on the problem of teaching social entrepreneurship can become the basis for further study of the specifics of obtaining knowledge about the management of social enterprises in Russia and other countries.

The article is devoted to the study of the main stages of the formation of communication competence and the technology of professionally oriented teaching the Culture of Speech course to the students doing an Entrepreneurship degree. The need for a high level of communication competence as one of the conditions for the personal competitiveness of an entrepreneur is substantiated. The article presents several components of communication competence – linguistic (normative), functional-stylistic, rhetorical – in accordance with which training is conducted. The importance of the development of communication competence with all the elements of its structure being taken into account is considered, including knowledge of the basic norms of the Russian literary language, the ability to compose oral and written texts in accordance with the functional styles of the Russian literary language; the skill of building reasoned statements; knowledge of speech etiquette means and the ability to choose the most effective of them for business communication. The necessity of professionally oriented teaching of the culture of speech, classroom modeling of real life situations, involving the development of the ability to use various language registers, is emphasized. Since language performs not only the function of transmitting information, but also that of influence, special attention is paid to the rhetorical aspect of communication competence, the basics of logic and theory of argumentation, the preparation of public speech, the formation of the skill to not only correctly, but also logically and convincingly build oral and written speech. The paper proposes methods for conducting classes aimed at developing the communication skills of students, including interactive technologies: situational workshops, trainings, didactic games. Such forms make it possible to increase the effectiveness of students’ engagement in the process of cognitive activity, to develop the skills of group communication, the ability to develop the necessary communication strategy, depending on the conditions and purpose of communication.

The modern economy is in dire need of innovators who can design the technological image of the future. The best way to train future specialists in technonatural recognized as a project-based approach, augmented business education. But research has shown that in Russia, project activity in its existing forms does not fulfill its main functions: it does not give students the experience of creating innovations, does not develop critical thinking, does not form an interest in creating new products or services, their implementation and diffusion. The aim of the research was to search for approaches, methods and forms of training that will form students’ desire to choose a career in the field of technology innovation or high-tech entrepreneurship, give them the experience and knowledge necessary for the organization of a technology startup. In order to test the found pedagogical solutions, the techno-startup course of the school of entrepreneurship as an introduction to innovation. The study showed that the introduction of psychological training (teaching students the techniques of generating and testing ideas, empathy, conducting in-depth interviews, team building, planning, etc.), gamification of all types of classes, the development of course tasks as a tool for the development of design- and business thinking of students, monitoring the development of students ‘ competencies and components of their thinking with the help of specially prepared trackers, building the stages of the educational project in accordance with the stages of a real technology startup (the introduction of empathy stages, MVP, attracting external funding), allowed us to achieve the goal of the study.

The article is devoted to the issue of applying the Essential Facilities Doctrine to big data for the purpose of antitrust regulation of digital markets. The concept of big data is revealed, which currently does not have a normative legal fixation in the legislation of the Russian Federation. The article identifies the difference between big data and regular data, between the organizational, managerial, economic and legal content of these phenomena of the digital age. Based on the analysis of scientific publications, law enforcement and judicial practice of antimonopoly agencies of foreign countries and Russia, the author systematizes the directions of using big data in competition in digital markets. The article also reveals the content of the doctrine of essential facilities in competition law. The author describes the key ideas of the scientific discussion on the application of the doctrine of essential facilities to big data. The article contains author’s suggestions and recommendations for the correct division of the complex of big data technology into competitive (AI) and infrastructure (data sets) components. If necessary, the doctrine of essential facilities can be extended to computing power, server data storage, data sets (in an unstructured form) of digital giants. The author believes that applying the doctrine of essential facilities to big data can eliminate the abuse of dominance by tech giants. But the application of the doctrine of essential facilities is not able to systematically change the state of affairs in digital markets. In order to remove the incentives of Internet giants to abuse dominance with the help of big data, it is necessary to separate from the Internet giants business units, that would exclusively provide non-discriminatory access to Big Data management services. And the competencies associated with the development and application of big data analytics (AI) technologies should be assigned to business units, that would compete in derivative digital markets independently.

The article continues the point of view of the experts of the Republic of Kazakhstan on the issues of developing a set of measures and recommendations for regulating digital markets. Currently, among the professional community, lawyers and economists, the draft regulatory measures to the Entrepreneur Code of the Republic of Kazakhstan (EC RK) – the main legislative act providing for antitrust regulation in the state- is widely discussed. The article describes the substantive provisions of legislative initiatives in the digital field of the Republic of Kazakhstan and recommendations for their improvement, as well as methodological barriers to digital regulation. The article reflects the issues of the digital agenda of the Eurasian Economic Union, as well as the latest decisions and regulatory documents submitted by both national (China, Japan, Germany, Great Britain) and international regulators. Particular attention is paid to certain provisions of the Digital Markets Act (Digital Markets Act-DMA), the draft of which the European Commission has proposed to the European Parliament for discussion at the end of 2020. The article reflects the content characteristics of the term “gatekeeper”, introduced for the first time, which reveals the priority characteristics of the behavior of the main digital platform for creating the most balanced regime of regulatory norms in the field of antitrust enforcement.

The Russian economy is characterized by a relatively low level of labor productivity, 2–3 times inferior to the economies of a number of industrially developed countries. In the presence of well-developed macroeconomic labor productivity estimates in the Russian economy can be noted the limited number of micro-economic studies that have comprehensively examined the factors affecting productivity in companies. The issues of ensuring the growth of labor productivity have become especially relevant for Russian business owners in recent years. This is due on the one hand the sanctions pressure on the Russian economy, on the other hand, the pandemic COVID-19. Active implementation of HR-technologies in the practice of domestic business is just one of the reserves to ensure productivity growth. The purpose of the study is to identify ways to increase labor productivity indicators through the development and implementation of modern HR technologies in Russian companies. The research methodology consists in the analysis of literary sources on the problems of labor productivity and the effectiveness of modern HR technologies in solving this issue, as well as the analysis of scientific definitions within the framework of the research topic. This article indicates that labor productivity is one of the key factors in the competitiveness of the national economy. The influence of such modern HR technologies as technologies of personnel motivation based on KPI, technologies of talent management and technologies of continuous development were shown. The study identified ways to increase labor productivity through the development and implementation of advanced HR-technologies.

The development of the Internet, the transition to the fourth technological order contributes to the quantitative and qualitative change in virtual organizations. A special place in the virtual environment is occupied by the gaming segment, the volume of which in 2018 reached over 116 trillion dollars, nearly doubling in the past five years. COVID-19 has undoubtedly played into the hands of the online gaming industry, increasing sales across all segments. This study analyzes the massively multiplayer online role-playing game that created the phenomenon of the virtual world. It is the virtual game worlds that have formed the niche of the virtual gaming commercial teams (VGCT`s), which specialize in the provision of services for the development of content produced by development organizations for user players. However, in order to successfully operate in the face of tough virtual gaming competition, a commercial team needs both an understanding of the business process and attracting sources of funding. The article discusses the strategy of forming the investment attractiveness of VGCT, as one of the key aspects of competitiveness. The paper presents the author`s definition of the investment attractiveness of VGCT, carried out SWOT analysis of the working VGCT “Zeta”, assessed the investment attractiveness on the basis of unidentified assets. The purpose of the study is to develop approaches to determining the investment attractiveness of VGCT in the specific conditions of the economy of the virtual world of multiplayer games. Brief statement of the problem is to substantiate the need of managing goodwill of a virtual organization as the main tool for increasing its competitiveness. The article used general scientific methods and methods of SWOT-analysis. The definition of the economy of the virtual gaming world of multiplayer role-playing online games is given. The essence of the concept of “investment attractiveness” is revealed in relation to a specific object of research – a virtual gaming commercial team, its assessment is carried out in the context of external and internal factors. It was determined that goodwill constitutes the basis of VGCT’s investment attractiveness, and the task of increasing the competitiveness of VGCT is inextricably linked with the management of goodwill as a set of unidentifiable assets.

The article analyzes the Russian educational and labor legislation, as well as qualification guides and professional standards, in order to determine the regulatory and legal definition of the competence of the heads of Russian universities in managing the competitiveness of educational organizations. The author relies on official sources describing and qualifying the rector’s professional activities in university management in order to identify the requirements for professional managerial competencies that make up the core of the professional leadership of an educational organization, which directly ensure the competitiveness of the university. The author quotes the main legislative provisions establishing the professional status of the rector of a university – the head of a Russian university. As a result of the analysis of legal norms and norms of qualification reference books and professional standards, the author comes to the conclusion that the strategically important competences of higher and secondary leaders of educational organizations to ensure the competitiveness of higher education organizations are currently not represented in the Russian Federation either in qualification reference books or in professional standards. Neither in the state educational standards, nor in the regulatory legal acts of labor and educational legislation. The article concludes with the author’s suggestions and recommendations on the normative reflection in the competences of the heads of Russian universities of the competence in managing the competitiveness of an educational organization.

The article highlights the new configurations of investment alliances regulated by the terms of corporate agreements that are in demand in large and moderately large businesses. The author draws the reader’s attention to the reference targets implemented in the operation of the corresponding models of such agreements of investors in the shares of joint-stock companies and shares in the authorized capital of limited liability companies, as well as on the management and legal tools for achieving these goals. Among others, the authors analyze structures that effectively support the joint business practice of majority and minority shareholders, significant minority shareholders who consolidate corporate control with their help, activate the possibilities of corporate agreements concluded under Russian law for the implementation of mergers and acquisitions projects, as well as anti-raider protection target company. The author refers to the new trends in structuring and formatting agreements of participants in domestic business entities: the desire of participants in corporate alliances to consolidate in shareholder agreements specific technologies for implementing cooperation between signatories, corresponding to their actual organizational, financial and (or) management mission in the structure of an investment alliance at a certain stage of the company's development; application of the structure of a corporate agreement as a compromise scheme for getting out of a conflict situation; active participation of interested third parties in determining a special procedure for exercising the rights of participants; integration of the institution of corporate agreement into the sphere of distribution relations; combining the institution of a corporate agreement with other types of transactions, as well as with the construction of freedom of contractual relations.

The relevance and practical significance of the research is determined by the increasing role of intellectual resources in the conditions of digitalization of entrepreneurship. Along with other types, intellectual resources determine the competitiveness of trade enterprises and act as a key factor in their development. One of the main features that characterize the modern economy is a high level of competition, which ultimately leads to the need to maximize the use of all available resources, actively introduce innovative technologies, and quickly adapt to changing market conditions. The scope of the study is expanded by the fact that during the coronavirus pandemic, commercial entrepreneurship in Russia was greatly transformed. suffered and transformed. The pandemic has pushed commerce to online platforms, and contributed to the development of a favorable environment for e-commerce. Currently, a wide range of digital innovations are used in commercial entrepreneurship. The COVID-19 crisis has accelerated the spread of e-commerce to new firms, customers, and products. This allowed the trade enterprises to continue working, despite the limitations of contacts. At the same time, the possession of intellectual capital has a significant impact on the competitiveness of firms. The importance of intangible assets as a source of competitive advantages is growing rapidly. Blockchain and related technologies are currently relevant, many industries are exploring their capabilities, and new ways to use it are constantly emerging. Since the distributed ledger technology creates a secure, verified, and immutable information chain, it finds application in brand protection and enforcement, and is used to track.