Authors

Influence of current trends of development of retail on change of the conjuncture of the consumer market

The development of human capital as a factor in increasing the competitiveness of business structures in Russia

Trasformation and consumption trends in the modern sharing business model

He article discusses the current state and trends in the development of the sharing economy as a business model. Initially, the sharing economy assumed an exchange between people, but businessmen quickly learned to use the growing popularity of the trend. Companies began to provide platforms for sharing goods.The growing number of mobile and online platforms that effectively connect people who have underutilized assets with people who want to use them, allows you to advertise and sell products widely. In the sharing economy, the role of the consumer is changing to a two-way one, with consumers acting as buyers and suppliers of resources.By “sharing economy” the author understands such a social model, where there is a conscious rejection of private property in favor of collective, and this refusal is associated not with a lack of money, but with a desire to expand their capabilities.The economy of shared consumption today affects most areas of everyday life, changing the methods of transportation (Uber app, BlaBlaCar, Delimobil), living conditions in travel (on Airbnb), ways of entertainment (Netflix and YouTube, etc.), performing tasks (TaskRabbit itself), financing (Kickstarter), etc.Continuing the research, the author found that a number of prerequisites influenced the emergence and development of this business model, for example, the development of the Internet, a change in thinking in favor of a more open and trusting (for example, a trip with strangers to the BlaBlaCar site), a lack of desire to save for a long time to purchase property, urbanization, etc. Read more...

Multi-channel sales strategy as a competitive advantage in wholesale trade

Relevance. The multi-channel sales strategy involves the simultaneous use of different sales channels by the trading company. This can be wholesale and retail sales, for example, online stores and regular offline stores located in shopping centers and pavilions. The use of multichannel requires the restructuring of the it infrastructure of the wholesale trade enterprise, which implements the processes of various sales channels in a single it environment. Due to the existence of a sales system at the enterprise, and not separate sales channels, a synergistic effect is achieved, which provides the company with an additional increase in sales. Currently, the problem of managing optimal sales channels and organizing product movement in wholesale trade determines the need for a systematic study that ensures the sustainable development of sales activities of modern wholesale enterprises based on the use of modern digital channels of interaction and diversification. Diversified approaches to sales channels provide security in the event that some sales decline. Since the beginning of the COVID-19 pandemic, we have seen a halt in offline retail purchases. This is an example of why digital online solutions and diversification are necessary to create a successful and sustainable business. The purpose of the study: based on the analysis of various aspects of the strategic direction of management of multi-channel sales in wholesale trade in modern conditions. Objectives of the study: to identify sources of receipt and channels of sale of goods in wholesale trade; to analyze modern software and information technology solutions necessary for managing multi-channel sales, for working with products and customer base in wholesale distribution; to specify strategic directions of multi-channel sales management in the tactical context of working with customers as anti-crisis measures, etc. Results of the study. The author identified the sources of receipt and channels of sale of goods in wholesale trade. The following strategic directions of managing multi-channel sales in wholesale trade are also identified: increasing and careful selection of intermediary channels; increasing attention to supply chain management; maintaining and maintaining a high degree of customer loyalty (customer orientation); consolidating all channels into one strong channel; diversifying sales channels; using modern software tools and technologies for working with products and customers. It is concluded that companies that have implemented a well-planned multi-channel strategy increase the number of potential buyers, provide additional income and sustainable business growth. According to the authors, the strategic directions of multichannel sales management developed by him work on the entire life cycle of a wholesale enterprise: from business strategy to specific solutions to increase sales. The author also believes that in the future, most companies will invest in multi-channel sales at the country and international levels. Read more...

Prospects for the introduction of intellectual resources in the digital environment of commercial entrepreneurship

The relevance and practical significance of the research is determined by the increasing role of intellectual resources in the conditions of digitalization of entrepreneurship. Along with other types, intellectual resources determine the competitiveness of trade enterprises and act as a key factor in their development. One of the main features that characterize the modern economy is a high level of competition, which ultimately leads to the need to maximize the use of all available resources, actively introduce innovative technologies, and quickly adapt to changing market conditions. The scope of the study is expanded by the fact that during the coronavirus pandemic, commercial entrepreneurship in Russia was greatly transformed. suffered and transformed. The pandemic has pushed commerce to online platforms, and contributed to the development of a favorable environment for e-commerce. Currently, a wide range of digital innovations are used in commercial entrepreneurship. The COVID-19 crisis has accelerated the spread of e-commerce to new firms, customers, and products. This allowed the trade enterprises to continue working, despite the limitations of contacts. At the same time, the possession of intellectual capital has a significant impact on the competitiveness of firms. The importance of intangible assets as a source of competitive advantages is growing rapidly. Blockchain and related technologies are currently relevant, many industries are exploring their capabilities, and new ways to use it are constantly emerging. Since the distributed ledger technology creates a secure, verified, and immutable information chain, it finds application in brand protection and enforcement, and is used to track. Read more...

Development of Dark Stores as a Competitive Form of Delivery of Goods

The aim of the scientific article is to study the transition of retail entities from the store format to the e-commerce format using the competitive advantages of dark stores. The subject of the research is competitive advantages when using high-tech and flexible forms of supply chains and in the delivery of goods. The relevance of the scientific article is due to the fact that the pace of development of online trade in 2018-2020 testifies to the growth of the largest companies in the e-commerce sector annually. This growth is due to high-tech trend trends that have been actively developing in recent years. They are structurally formed into a single system, the elements of which are: the use of Big data, the digital transformation of trade business processes, the integration of global marketing technologies, the use of smart forecasting and analysis of consumer behavior, personalization, orientation towards virtual content. This system is inherently aimed at the globalized development of trade relations. The authors investigate the essence of the concept of “dark store”, analyze the competitiveness of this phenomenon in e-commerce in modern conditions. Dark stores promote the development of a new generation of commerce, with competitive advantages, they do not interfere with existing production and distribution processes, but rather complement them. Currently, all large trade organizations of the food and non-food sectors are engaged in electronic commerce. First of all, online commerce is organized through online stores and marketplaces, but there are still many other electronic means of making a transaction - this is a page on a social network or a chatbot of a messenger, dark stores that require additional research. It is appropriate to characterize such marketplaces as aggregator sites playing the role of specialized structural intermediaries with a stable base engaged in the sale and distribution of the products of commercial agents. E-commerce in the dark store format thus contributes to the high-quality and competitive development of global economic ties. Read more...

Process Innovations as the Value of Trade and Technological Processes

Relevance of the research topic. In retail, there is an active introduction of innovations in all segments, in the struggle for survival and efficiency improvement; trading enterprises are actively searching for innovative technologies, primarily IT solutions, for their implementation in trade and technological processes. Modern trends in commercial entrepreneurship are new business models, processes, technologies, products. The introduction of innovations stimulates sales, contributes to the improvement of the organization of the trade and technological process, the analysis of consumer behavior and preferences. Artificial intelligence and data analysis are transforming retail. Technological progress and trade are inextricably linked, and innovations in retail raise business to a new level. The purpose of the study: based on the analysis of various aspects of innovation processes, to identify the main business trends of process innovations in trade and the practice of their implementation in trade and technological processes. The implementation of this goal required solving the following main tasks: to identify groups of process innovations in trade; to present the introduction of innovations in trade as a process and, based on the analysis, formulate the results of the implementation of this process; to explore the prospects of artificial intelligence technologies; to analyze technological business trends on the example of network trade and logistics, etc. The author analyzes the beneficial effect of the introduction of process innovations in trade. The result of the introduction of process innovations in trade is as follows: the efficiency of trade and technological processes increases; turnover and profit increases, labor costs are reduced, the quality and speed of service increases, as well as the number of loyal customers, which ultimately provides competitive advantages. The article also focuses on trends and examples of innovation in online trading. Read more...

Relationships of a Trade Organization with Suppliers: How to Achieve a Competitive Advantage

The article presents the author’s vision of supplier relationship management in the logistics system of a trade organization to ensure competitive advantages. Supplier selection is an actual and important stage in the implementation of procurement management functions. Effective management of this aspect of activity contributes to the establishment of ways of interaction with companies that provide logistics to the organization. Finding suitable suppliers and establishing long-term relationships with them can help companies provide customers with quality products and services at competitive prices and without interruption. The “right” suppliers will reduce the risks associated with instability in the supply chain. The authors have given a new interpretation of the term “Supplier relationship Management”. Supplier relationship management is decision-making to improve the ways of interaction in the procurement process between counterparties of trade and logistics activities. At the same time, the authors consider the effectiveness of interaction with suppliers in the procurement process as an internal competitive advantage. In addition, the authors identified the connection, commonality and difference between the concepts of “value chain” and “supply chain”. The work analyzed the stages of the procurement process, identified problems in the organization of procurement management. The results of the study and the proposed recommendations can serve as a basis for improving the organization and management of logistics, procurement activities of a trade organization to ensure competitive advantages. New parameters for determining the order of purchases, criteria for evaluating the supplier, and effective work on his choice will reduce costs, save on reducing the number of defects, etc. Research results: criteria have been developed according to which it is necessary to take into account: price, supply discipline, quality, payment terms, territorial remoteness, cooperation experience, satisfaction of complaints, order execution time; the algorithm of interaction between supplier and consumer in the supplier relationship management system is presented; new parameters for determining the procurement procedure and supplier evaluation criteria are defined. Read more...