List articles
Multi-channel sales strategy as a competitive advantage in wholesale trade
Published in
№ 4(80)
31 december 2020 year
Rubric: Competitive advantages
Authors: Nikulina I., Chernuhina G.
Rubric: Competitive advantages
Authors: Nikulina I., Chernuhina G.
multi-channel sales, sales management, wholesale trade, diversification of sales channels, SAP, PIM, CRM systems in wholesale trade
The author:
Nikulina I.
Degree:
Master of Business Administration, Master of Technique, Volga-Dnepr Airlines LLC
Location:
Moscow
The author:
Chernuhina G.
Degree:
Cand. Sci. (Econ.), Associate Professor, Head of Commerce and Trade Department, Synergy University
Location:
Moscow, Russia
All articles:
Trasformation and consumption trends in the modern sharing business model
Multi-channel sales strategy as a competitive advantage in wholesale trade
Development of Dark Stores as a Competitive Form of Delivery of Goods
Process Innovations as the Value of Trade and Technological Processes
Relationships of a Trade Organization with Suppliers: How to Achieve a Competitive Advantage
