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Authors

Lednev M.

Lednev M.
Degree
PhD in Economics, Associate Professor, Department of Theory and Practice, of Competition, MFPU «Synergy»
E-mail
mlednev@bk.ru
Location
Moscow
Articles

Competitive capacity management of a factoring company

Recently the rapid growth of the Russian factoring market has led to tough competition among its participants. The article deals with the peculiarities of competitive advantages formation of factoring companies that are the basis of their competitive capacity. Furthermore the author describes the process of competitive capacity formation of a factoring company at the development, sales and promotion stages of its products. The article also reveals methods for managing competitive capacity of a factoring company.

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Competitive environment of international factoring transactions markets

World trade of goods and services demonstrates fast development for several years. Companies from different countries use different tools of trade finance which become competitors for bank products. Different aspects of competition at Russian and international factoring operations markets are examined in this article.
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Assessment and management of competitive risks and risks of competitive positioning in current conditions

This article describes the features of competitive risks and risks of competitive positioning in the current economic conditions. Three levels of competitive risks system were defined: competitive risks of business directions (sectors), competitive risks of a business entity, competitive risks of product range of the company. These levels help to identify all competitive risks. The most appropriate methods for identifying and evaluating competitive risks at each level were determined. The specificity of the risks of competitive positioning of the company was analyzed, including risk assessment and management of the company competitive positions’ portfolio. The indicator for assessing the portfolio of company’s competitive positions was proposed. The basic groups of factors of competitive risk were classified: according to the source of origin, in relation to the specific competitive actions, on the nature of the appearance, on the economic level. A few specific techniques to minimize competitive risks were proposed: three-tier system of competitive actions risk management, multi-level decision-making system, the use of a scoring or score card evaluation model of competitive actions and competitive position. Standard methods for minimizing risks are analyzed in terms of their applicability in relation to competitive risks.
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Entrepreneurship education: the way of rooting in University segment of Russian education

Entrepreneurship is the main vector of the global economy evolution throughout its long history. In the modern world, entrepreneurship has become a way of internationalization of social life, inter-ethnic and inter-cultural cooperation of people. Not in doubt, the key importance of entrepreneur-ship as a system-forming element of the modern Russian economy. However, entrepreneurship is still not recognized in Russia as a direction of socially useful activity of people and respected profession. There are several factors that limit the formation of positive images of entrepreneurs and entrepreneurship in the minds of Russians and not allow you to put entrepreneurship on a par with other professions. The biggest problem in terms of rooting constructive ideas about modern entrepreneurship is the lack of a definition of specific items and objects of professional activity of entrepreneurs, the enterprise resources and business processes, the mission of the entrepreneurship in the Russian economy, the professional interests of entrepreneurs and the list of professional functions, that are the exclusive competency of the entrepreneurs.
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Teaching tactics of competitive actions in the modern master's degree

Teaching tactics of competitive actions in the modern master's degree Read more...

Формирование профессиональных компетенций для успешного участия в конкуренции в процессе освоения студентами программ по предпринимательству в современном бакалавриате

The article deals with the participation of entrepreneurs in competition as an integral part of the core identity of the entrepreneurship education programs subject. The authors draw the readers attention to the content of competition competencies in entrepreneurship. The latter include knowledge in the field of successful participation in the competition for various objects involved in the entrepreneurial environment, as well as the skills necessary to ensure competitive advantage. Their value is defined in system of development results of entrepreneurship education programs in the modern bachelor degree. Competition competencies are structured on the competencies in the field of competition actions and competencies in the field of management of competition actions, including the management of personal participation in competition. In the context of ongoing discussions, the authors defend constructive and functional approaches to the formation of students ' competition competencies in the learning process. The article describes in detail the matrix of competition competencies, which is the basis of the «competitive» segment of the bachelor's program in entrepreneurship at the Moscow University for Industry and Finance «Synergy», the content and structure of the learning course «Competition in entrepreneurship » for students of bachelor’s degree.
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Competition and competitive strategies in the Russian leasing market: current practice

The article considers competition and competitive relations in the Russian leasing market based on the characteristics of this financial service and its current level of development in the Russian economy. The calculation of market concentration indicators, evaluation of competition methods and competitive strategies used by Russian leasing companies was carried out.
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Specific features of startup competencies as planned outcomes of entrepreneurship learning in bachelor's degree

Competencies are essential prerequisites for entrepreneurial activity and, therefore, for a person. In this article, a number of competencies have been identified based on a specific vision of entrepreneurship. The issue of structuring competencies in the field of entrepreneurship should be studied and discussed more widely, and the classification of startup competencies should be further developed. Startup competencies are interpreted as a set of special knowledge and skills necessary for entrepreneurs to successfully enter their own business and are an integral part of the results of entrepreneurship education in the undergraduate program.In this article, were used methods to find a solution to the problem, such as general logical methods. Also, the article used a case study method, which made it possible to identify the cause-and- effect relationships of processes in the context of learning how to create startups and learning all the functions of entrepreneurial activity. The competence-based approach was used as a methodological tool for the study of start-up competencies in entrepreneurship.Entrepreneurship programs should not be limited to just focusing on starting a startup, since the professional functionality of entrepreneurs is much broader and includes the functions of maintaining, developing and ending their own business.It is important for every entrepreneur to learn how to conduct and develop a business in order to ensure its competitiveness and competitive stability.An in-depth study of startup competencies will allow developing the theory of entrepreneurship, enriching the education system. Read more...

Training family business in undergraduate

In modern conditions, the development of entrepreneurship is complicated by the lack of uniform educational standards for teaching the conduct of this area of professional activity. In this regard, the article poses the issues of using a competence-based approach to training potential successors of family companies, which is significant for ensuring the success and long-term sustainability of family entrepreneurship. The authors of the article point out the need for the formation of additional professional competencies of students who have the prospect of entering the family business. Displaying the practical use of the proposed approach in the teaching of the discipline “family business” in the undergraduate University “Synergy”. Read more...

Competition competencies study in the master's program

This article is devoted to competitive competencies in entrepreneurship as the results of training in the programs of entrepreneurial education in the master’s program. This unique area of expertise is critical to success in entrepreneurship, but is still not enough researched and classified. Modern methods of teaching entrepreneurship are based on a competence-based approach to the study of professional entrepreneurial competencies, the purpose of which is to consistently master a certain set of necessary entrepreneurial competencies. The article examines the existing approaches to competition when considering the classification of competitive competencies related to entrepreneurship, and also determines the place of competitive competencies in the composition of entrepreneurial competencies. The author’s classification of professionally significant entrepreneurial competencies for various levels of higher education (bachelor’s and master’s degrees) is given, which should be structured into professional, general professional, universal competencies, as well as other competencies (industry, regional, etc.). The features of teaching entrepreneurial competencies at the master’s level are determined. The unique experience of studying and development of entrepreneurial competencies on the graduate level and appropriate methods to effectively develop competitive competence in two stages is described: first, to develop core competencies , namely: competence in various types, methods and styles of competitive actions; competence in competitive positioning; competence in the management of competitive actions; competence in compliance with antitrust laws; competencies in the selection and management of competitive status, and then specific competencies in the development and implementation of competitive strategy and tactics of competition. Read more...

Bachelor degree university program: common context of learning entrepreneurship courses

The article is devoted to the internal context dependence of the training courses studied under the entrepreneurship program in the bachelor’s degree. Unlike other approaches, the authors extend the context dependence to any training courses included in the training program. Approaches to the study of the management cycle of training courses by future entrepreneurs are analyzed. Using the example of structuring the content of the training course “Human Resource Management”, it is shown how the training program should be oriented to form the general professional competencies necessary for graduates to have a successful career in entrepreneurship. The article has practical significance, since the developed approach to teaching disciplines was successfully used in real business in competitive conditions, as well as theoretical significance, due to the contribution of the conclusions obtained in the article to the development of scientific ideas about the place of entrepreneurship in the educational process and the connection with the taught disciplines of the management cycle with the training of future entrepreneurs. The use of this article can also help educational organizations, including universities and colleges, to develop educational programs in which the content of management disciplines would be focused on teaching entrepreneurship as a profession. What has already been implemented in the practice of the Synergy University. Read more...

How to teach social entrepreneurship within bachelor degree university program

. Working in unfavorable economic conditions, in a competitive environment, requires constant improvement and development from a social entrepreneur. It is vital for entrepreneurs to acquire new knowledge and master professional skills. It should be recognized that the issues of teaching social entrepreneurship are a relatively new area of scientific and practical research. At the same time, the world practice has already accumulated a wealth of experience in implementing educational programs in the field of teaching social entrepreneurship. This article is devoted to the systematization of ideas about the key approaches to teaching social entrepreneurship in the bachelor's degree, to the development of the main content blocks of special training courses. The authors prove that the experience of developing such programs in Russia corresponds to global trends. The article deals with the main approaches to the formation of an educational entrepreneurial program in the bachelor's degree with the specifics in the field of training in social entrepreneurship. Its components are formalized, including the thematic plan, competencies, methods, forms of training and control. To familiarize readers with the experience of teaching bachelors in social entrepreneurship, the article describes in detail the professional educational program "Fundamentals of Social Entrepreneurship", implemented at the Moscow Financial and Industrial University "Synergy". The conducted research on the problem of teaching social entrepreneurship can become the basis for further study of the specifics of obtaining knowledge about the management of social enterprises in Russia and other countries. Read more...

Tactical Competition Model Application in Restaurant Services Industry at Different Lifecycle Stages of Organization

In this article, for the first time, the distribution of well-known strategies and tactics of competitive actions by stages of the lifecycle according to the model of D. Miller and P. Friesen is carried out, which allows to provide a more accurate description of the competitive activity of an organization at different stages of its development. Tactics and strategy are closely related, and there is a need for their gradation in the context of the characteristics of the stages of the organization’s life cycle. This study is especially relevant in the period of the COVID-19 pandemic, where tactical models of competition play a special role in accordance with the selected strategies in the field of restaurant services. During the analysis of the activities of restaurant service establishments at different stages of the life cycle, certain patterns in the competitive actions of the organization were identified, which can be compared with the strategies and tactics of competition. The criteria for determining the stage of development of the organization, which determine the conduct of competitive processes, are given. Each stage of the organization’s life cycle is characterized: birth, development, maturity, flourishing, decline on the example of the restaurant services sector. It shows how organizations apply different strategies and tactics of competitive actions within each stage of the life cycle, as well as during the transition from one stage to another. The use of this article can help restaurant businesses by applying the developed matrix of tactical models of competition at various stages of the organization’s life cycle within the framework of a competitive strategy in the practical activities of the organization. Thus, the result of successful implementation of the strategy and tactical models is an increase in the number of potential guests, including permanent ones, and an increase in investment, production, sales and other opportunities. Read more...

Problems of Improving Entrepreneurial Education in Russia

Currently, it is very important for higher education institutions to assess the actual needs of potential applicants, to anticipate their requests. In this regard, the development of new areas of educational services becomes important. One of these areas is entrepreneurial education. In addition to higher education institutions, other players in this market are also engaged in entrepreneurial education. Educational institutions of various types have appeared on the entrepreneurial market, providing a wide range of educational services, which creates competition between them. A separate segment of this market is represented by corporate entrepreneurial education. The article examines the sphere of entrepreneurial education, its forms and educational programs applied by higher educational institutions, identifies the problems and trends of development of this type of education in Russia. A comparative analysis of entrepreneurial education at various universities taking into account the world experience is carried out, the combination of academic disciplines, the ratio of theoretical knowledge and practical training are considered in detail. The influence of different approaches to learning on the effectiveness of information perception and material assimilation is evaluated. He factors of competitiveness in the market of entrepreneurial education related to the educational process and the teaching staff are highlighted, which are considered in detail and allow educational institutions to manage their competitive position in the market of entrepreneurial education services. A new approach to assessing the effectiveness of mastering educational programs in the field of entrepreneurial education is proposed, which is based on assessing the effectiveness of mastering knowledge, skills, and skills in each discipline of the educational program, as well as on the ratio of graduates of the program who were eventually able to successfully realize themselves in entrepreneurial activity. Read more...