Journal archive
The issues of entrepreneurship education |
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The purpose of the study was to assess the effectiveness of implementing the main directions of entrepreneurial education in 54 countries, according to experts from these countries. The study is based on information provided in the report on the Global entrepreneurship monitoring project for 2018. In the course of the research, models were developed that describe the performance indicators of two areas: teaching entrepreneurship to schoolchildren and entrepreneurial education of adults, including professional and higher education. The density functions of the normal distribution are used as models. The results of the study allowed us to determine average values and ranges of variation for most countries the values of the indicators on a scale of ten experts opinions about the effectiveness realized in modern economies, directions of entrepreneurship education. Countries with high and low values of each indicator were identified. It is shown that higher efficiency ratings are noted for the entrepreneurial education of adults. Experts were more pessimistic about the achievements in the field of entrepreneurial training of schoolchildren. A comparative analysis of the values of these indicators for Russia and foreign countries is given. It is proved that the values of each of the considered indicators are significantly differentiated across 54 countries. The absence of links between the values of each of the considered indicators and such factors as the level of income of the population in specific countries and their geographical location is confirmed.
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The author believes that the process of formation of product policy, including assortment, in educational institutions of preschool and additional services is practically unstudied. In practice, the formation of educational services occurs randomly, under the influence of the authority of the manager. In fact, the formation of the assortment directly depends on the portrait of the buyer; this is the first thing that the manager of an educational institution should focus his efforts on. In this article, the author touches on a social concept such as generation Z. Sociologists in the context of the evolution of subsequent generations use such a unit.Changing the portrait of the buyer of the current generation directly depends on the decision-making algorithm for the purchase. This trend should be taken into account when creating educational products in preschool organizations and institutions of additional services. The author analyzes and highlights the characteristic features of generation Z and innovative communication tools with these subjects. As an innovative method of forming the product policy of preschool institutions and institutions of additional services, the author suggests using the principles of category management that are used successfully in the field of trade. The hypothesis of this article is the division into customers of educational services and directly by its consumers. Some motives and needs, and the second drive the first by certain requests and expectations. Often children and parents want different things. The author suggests transferring the principles of category management to the sphere of preschool and additional services.
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Industry market |
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The article discusses a number of methodological provisions of the analysis of the process of managing economic security of the region’s motor transport system in the field of realization of transport and economic interests. It is noted that the contradictions of economic interests not only create the prerequisites for the emergence of threats to the vital economic interests of business entities at the regional level, but also the features of the formation of a management system in this area. Accordingly, a system of subjects and objects of management should be created, a set of methods of managerial influence should be determined. The purpose of this study is to solve a scientific problem, which is to develop a new approach to managing the economic security of the region’s motor transport system. The purpose of managing the economic security of the region’s motor transport system is to timely identify and prevent external and internal dangers and threats, ensure uninterrupted operation and fulfill all the tasks set for the national economic importance.The level of economic security of the region’s motor transport system depends on the effectiveness of the economic security management system. The subject of this study is the methods and tools for managing the economic security of the region’s motor transport system, the improvement of which will ensure the necessary level of economic security. A special place is given to methods of economic regulation of relations. The legal form for the implementation of management decisions in road transport should consider the principles of ensuring economic security, which should be developed both for the regional level and for each element of the motor transport system. Theoretical provisions on the organization of management are specified in relation to the motor transport system of the Sogd region of the Republic of Tajikistan. The obtained models make it possible to improve the quality of the assessment of the current state of the motor transport system and the functioning of the economic security management system, within the framework of which the implementation of measures to ensure economic security based on the observance of a number of important principles is envisaged. The effective functioning of road transport affects the successful economic development of the region. The lack of necessary attention to the problem of economic security can adversely affect both the financial stability of an individual enterprise and the entire motor transport system of the region. The formation of a system and mechanism for managing economic security in the region’s motor transport system is a multi-stage task. The region’s motor transport system forms a single chain of cargo delivery, but at the same time they differ greatly in the structure of assets, regulation of activities by the state, and risks. Economic security is ensured through operational monitoring of the actual performance of the motor transport system. Approaches to the management of economic security by the region’s motor transport system should take into account its specificity: first of all, it is a branch of the service sector, and secondly, the systems that provide these services are different. Differences affect the choice of strategy and the mechanism for assessing the level of economic security.
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Today, Russia is beginning to actively develop entrepreneurship in the sports industry. Sports clubs in various sports are being created all over the country, and the fitness industry has been developing dynamically for many years. The article analyzes the development of the club system in mass sports. Specific efforts of the state to create sports infrastructure for sports are shown. The best practices of club activities in mass sports (running industry, corporate sports, private sports clubs) are given. It shows how dynamically sports and fitness clubs are developing. As a conclusion, we can say that Russian sports clubs have good opportunities to develop business activities in sports.
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Competitiveness of business |
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The subject area of the article is the personnel strategy of a modern organization as one of the factors directly affecting its market position. The concept of a socially - oriented personnel strategy is clarified and the thesis that it is legitimate to consider it as an additional competitive advantage of a particular business entity - the employer is argued. Criteria are formulated and justified with the help of which it is possible to objectively assess the degree of social orientation of the personnel strategy. Threats are revealed to the market positions of an organization that implements an asocial personnel strategy.
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The article discusses the main directions of human capital development aimed at ensuring digitalization of the economy and competitiveness in the context of globalization, which will increase the stability of the national economy and business structures, improve the investment climate, and provide support for high-tech sectors of the economy. The object of this article is investment in the human capital of the company, and the subject is the effectiveness of investing in the human capital of the organization. In this regard, the aim of the work is to develop proposals to increase the return on investment in human capital to entrepreneurial organizations. Based on the information provided, recommendations were made that will increase the return on investment in staff. Such proposals include: 1. introduction of a gamified approach to staff selection and further training; 2. the use of modern digital technologies, such as VR-technology in the process of acquaintance with work responsibilities and in the process of training; 3. to carry out a number of measures aimed at the physical and psychological health of employees of the organization. The key conclusion of the work is the fact that organizations that support investment in human capital are characterized not only by intensive development, expressed in increasing the productivity of employees and their involvement, but also extensively, attracting employees from competitive companies.
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Entrepreneurship theory |
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Critical analysis of research studies in the field of organization and management shows that there is a growing interest in the phenomenon of business models within the system of strategic management theories. The paper systematizes the theoretical basis of the concept under examination. Having performed content analysis of a wide array of scientific publications, the authors identify seven stages in the evolution of approaches to studying business models. We clarify the evaluation criteria that distinguish the concept of business model from strategy, such as the structural framework, dynamic capabilities, goals, etc. The article proposes the approaches to classifying the analytical construct of business model, i.e. the purpose of creation, the application sphere, the basis for emergence, the way of value transfer, etc. The study clarifies the research program of the business model components, which suggests the mandatory assessment of the six elements: value, business organization, monetization, consumers, resources and the market. Systematization of knowledge in the field of business modelling significantly improve management efficiency and flexibility of companies the short run. The most promising areas for future research are further development of typologies of business models, analysis of their dynamic capabilities and effects of their functioning.
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Antitrust regulation |
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The article discusses, how to regulate multisided platforms. The author considers several options for regulating digital platforms. In particular, the article reveals approaches to proving the dominant position of digital platforms; the question of applying the concept of network effect in determining the dominant position of owners of digital platforms is considered. In connection with what happened in 2018 with the fifth antitrust package, the article explores the need to regulate the activities of digital platforms, describes regulatory amendments to the antitrust laws governing the relationship of digital platforms.
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Entrepreneurship in the digital economy |
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Digital transformation in entrepreneurship is gaining momentum more and more. Entrepreneurship philosophy defines how we perceive digitalization: either as technology or as a new model of doing business. Global business development strategies depend on this. As a discussion issue, this study proposes to discuss not only opportunities, but also risks and threats of digitalization, with prospects of neutralizing the latter. The study of the authors is aimed at identifying the abilities of beginners and future entrepreneurs to transform entrepreneurial thinking, arguments reflecting positive and critical attitude to business transformation.The results of the study show that future specialists are ready to transform and adjust to digital progress. However, there are factors that require changes in digitalization (high costs of robotics, substitution of true digitalization with false digitalization, cyber bullying, lack of digital culture, and others).
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Purpose of work. To show the dynamics of development of Internet and mass communications and their socialization, which means maximum involvement of both companies and people in the use of modern promotion technologies, their constant improvement and development of original solutions in the field of communication. Materials and methods. General scientific methods: analysis, abstraction, system-structural approach were used in the Study. Result. There are many tools for promoting companies and individual entrepreneurs. In the near future, the largest companies around the world will use social networks to communicate and solve important issues online, and this trend is already being practically implemented and will only gain momentum in the future. Conclusion. The implementation of marketing technologies in social networks requires a clear understanding of the company’s key tasks, the correct definition of the target audience, a well-developed strategy for promotion in social networks, a platform, and calculations of the company’s significant profit.
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Competition practice |
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The article considers competition and competitive relations in the Russian leasing market based on the characteristics of this financial service and its current level of development in the Russian economy. The calculation of market concentration indicators, evaluation of competition methods and competitive strategies used by Russian leasing companies was carried out.
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