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Sizova Yu.

Degree	PhD in Economics, Associate Professor of the Department of Foreign Languages №1, Plekhanov Russian University of Economics
E-mail	ju-si@mail.ru
Location	Moscow
Articles	National business culture in Russia: institutional formation mechanisms The article is devoted to the analysis of causes for low entrepreneurial activity in Russia and its limited growth rates. The authors note that this situation is also typical for other transition countries and it is connected with historical background and mental peculiarities the absence thereof adaptive entrepreneurial culture. There are certain tendencies in development of mental characteristics of modern Russian business connected with certain features of national business environment. Infrastructural constituents of external business environment mold those standards, norms, rules that characterize entrepreneurial culture shape. Modern economic environment demands maximum efficiency of infrastructure facilities use for business support as a an input tool for business activity development, creation of an assessment system for evaluating the impact of support institutions on shaping positive properties of business environment. This paper highlights systematizing of infrastructural instruments of business activity support upon criterion of an impact extent on entrepreneurial culture condition. To such criteria the authors refer the following: attitude toward property; resource management; attitude toward own and hired human capital; attitude toward income and principles of its distribution; attitude toward social corporate responsibility; implemented business ethics principles. As a result, the authors reveal correlation of institutional tools application principles for additive entrepreneurial culture formation at different lifecycle milestones. Read more... Business Ethics and Digital Economy Spirit The paper focuses on ethical and moral issues of modern business activity in Russia in the interface between innovative economy and digital. The authors consider theoretical approaches to business ethics, investigate its major categories as an integral attribute of business and correlate them to a professional field of activity emphasizing relevance of research. The historical background is given, the main mental characteristics of Russian entrepreneurs in different epochs are featured and modern research views on business ethics essence are put forward. Such key categories of business ethics as «good», «evil», «justice», «honor», «dignity», «conscience», «obligation», «duty» are debated and it is emphasized that business ethics can be considered to be the instrument for successful business activity performance and reducing costs. Due to the transition from innovative economy to digital new kinds of social and economic interaction between people arise. The paper also represents the current situation in business activity issues all over the world and working out of a new international document MiFID II in particular. The authors’ findings on expectations of respect for norms of enterprise ethics by generation of Z are reflected. The authors draw a conclusion that giving accent to the main categories in business ethics subject matter is relevant and necessary for modern entrepreneur model shaping. Read more... Entrepreneurial risks in the conditions of economy digitalization o as exemplified by Russia Digital transformation in entrepreneurship is gaining momentum more and more. Entrepreneurship philosophy defines how we perceive digitalization: either as technology or as a new model of doing business. Global business development strategies depend on this. As a discussion issue, this study proposes to discuss not only opportunities, but also risks and threats of digitalization, with prospects of neutralizing the latter. The study of the authors is aimed at identifying the abilities of beginners and future entrepreneurs to transform entrepreneurial thinking, arguments reflecting positive and critical attitude to business transformation.The results of the study show that future specialists are ready to transform and adjust to digital progress. However, there are factors that require changes in digitalization (high costs of robotics, substitution of true digitalization with false digitalization, cyber bullying, lack of digital culture, and others). Read more... Public-Private Projects as the form of Entrepreneurship Support Level playing field and meaningful cooperation between the state and society is one of the important conditions for the sustainable economic development of the country. In this regard, public- private partnership (PPP) projects are one of the topical subject in contemporary economic life of the country. International practices prove the fact of feasibility of such projects and attracting real extrabudgetary resource, and improving the efficiency of the country ‘s economy as a whole. Despite the advantages of PPP projects for both government and private businesses, some disadvantages have been identified that may cause some complexity in the implementation of these projects. But in any case, PPP projects are an excellent opportunity to bring the private sector into the state ‘s area of responsibility. These projects can also be considered as a tool to support business activities. Proposals are made to increase the attractiveness of PPP projects for private business. The need to carry out structural changes in state authorities, which will be aimed at the implementation of entrepreneurial projects with the introduction of public-private partnership mechanisms, is stressed. Read more... Knowledge and digital economies features consolidation for entrepreneurial culture boosting The paper explains the interaction of science, entrepreneurship and digital technology as a key factor in the formation of a new entrepreneurial philosophy. The prospects for the development of R&D in the digital economy are examined, corresponding problems that are associated with the unsatisfactory position of Russia in the international scientific and technological exchange in terms of solving the problems of digitalization are identified. The development of the startup ecosystem in Russia is analyzed as a key result of intellectual entrepreneurship. The conclusion is drawn on the necessity of consolidation of digital and knowledge economies features for entrepreneurial culture boosting, which in its turn, is an important factor for the National economy growth. Read more...