List articles
| Subject. An innovative transformation of the business model of a company that organizes trade shows is investigated. Purpose. To develop a project concept for an innovative transformation of the business model that strengthens the competitiveness of the exhibition company. Methodology. The methodology for developing the transformation project and methods for supporting the design of analyses are based on the recommendations of researches from St. Gallen University (Switzerland), as well as on the author’s managerial experience in exhibition business. The methodical recommendations and descriptions of 55 successful business model templates are presented in an orderly manner by O. Gassmann, K. Frankenberger, and M. Csik in the book “The Business Model Navigator”. Findings. Three-stage cycle of business model development provided by O. Gassmann’s methodology is made taking into account the economic and technological features of the exhibition business. It led to the concept of an innovative business model with two root innovations: a two-format exhibition consisting of a permanent virtual part and periodic face-to-face sessions, and a value proposition supplemented by business contacts between exhibitors and target visitors. This business model provides a stronger competitive position for organizers of both traditional and virtual exhibitions than the mono-format one. It has the ability to be adapted to external conditions by adjusting economic and technological parameters. It also has the potential to further expand of consumer segment through regional exhibition business and further transform of value proposition by replacing business contacts with transactions between exhibitors and target visitors. Conclusions. Obtained results are of scientific, methodological and practical significance. According to them one can judge what is provided by O. Gassmann’s methodology and how to use the tools of the methodology when designing an innovative transformation of the business model of an exhibition company. The developed concept of innovative transformation, which contributes to the intensification of business contacts between exhibitors and target visitors and strengthens the company’s competitive position, adds to the theory of two-sided exhibition markets. Continue... | |
| The article examines the essence of competition within the educational services market, as well as the subjects involved in competition. Examples of competition not only within the country, but also at the international level are given; the essence of the educational services market, its components are considered.The theoretical and practical aspects of the current state of competition in the educational services market are revealed.The main directions of competition in the educational services market and its classification are determined. Continue... | |
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№ 3(79)
06 november 2020 year
Rubric: Entrepreneurship Education Authors: Rubin Y., Alekseeva E., Lednev M., Mozhzhukhin D., Pogorelova A. Y., Potapova O., Puzynya T. A. |
Competencies are essential prerequisites for entrepreneurial activity and, therefore, for a person. In this article, a number of competencies have been identified based on a specific vision of entrepreneurship. The issue of structuring competencies in the field of entrepreneurship should be studied and discussed more widely, and the classification of startup competencies should be further developed. Startup competencies are interpreted as a set of special knowledge and skills necessary for entrepreneurs to successfully enter their own business and are an integral part of the results of entrepreneurship education in the undergraduate program.In this article, were used methods to find a solution to the problem, such as general logical methods. Also, the article used a case study method, which made it possible to identify the cause-and- effect relationships of processes in the context of learning how to create startups and learning all the functions of entrepreneurial activity. The competence-based approach was used as a methodological tool for the study of start-up competencies in entrepreneurship.Entrepreneurship programs should not be limited to just focusing on starting a startup, since the professional functionality of entrepreneurs is much broader and includes the functions of maintaining, developing and ending their own business.It is important for every entrepreneur to learn how to conduct and develop a business in order to ensure its competitiveness and competitive stability.An in-depth study of startup competencies will allow developing the theory of entrepreneurship, enriching the education system. Continue... |
| The article discusses the main problems of antitrust regulation of multilateral digital platforms. The problems of defining the boundaries of product markets on which multilateral platforms operate, including the problems of analyzing competition in derivative markets, other stages of determining the dominant position of a digital platform and its market power are disclosed. In the context of the latest news related to the proposals of the Subcommittee of the US Congress on toughening antitrust regulation of digital giants (Amazon, Facebook, Google, Apple), the possibilities of using such proposals in the Russian practice of antitrust regulation are considered. The author identifies the methodological problems that arise in the context of strengthening the market power of digital platforms, and also reveals the author’s approach to solving these problems. Continue... | |
| The article analyzes the main marketing products in sports, examines the results of research on the sports marketing market - international sports events and sports organizations that create and earn money from their marketing products. The sources of information were reporting and analytical materials, interviews of specialists and marketers in the area of sports finance, annual reports of federations, leagues and clubs, reports of consulting companies, and websites of these structures. Separately, the approaches of Russian sports organizations to the creation, promotion and sales of their marketing programs are analyzed, which can be considered as key tools for creating competitive advantages in attracting funding for their activities in the future. Continue... | |
| Relevance. The multi-channel sales strategy involves the simultaneous use of different sales channels by the trading company. This can be wholesale and retail sales, for example, online stores and regular offline stores located in shopping centers and pavilions. The use of multichannel requires the restructuring of the it infrastructure of the wholesale trade enterprise, which implements the processes of various sales channels in a single it environment. Due to the existence of a sales system at the enterprise, and not separate sales channels, a synergistic effect is achieved, which provides the company with an additional increase in sales. Currently, the problem of managing optimal sales channels and organizing product movement in wholesale trade determines the need for a systematic study that ensures the sustainable development of sales activities of modern wholesale enterprises based on the use of modern digital channels of interaction and diversification. Diversified approaches to sales channels provide security in the event that some sales decline. Since the beginning of the COVID-19 pandemic, we have seen a halt in offline retail purchases. This is an example of why digital online solutions and diversification are necessary to create a successful and sustainable business. The purpose of the study: based on the analysis of various aspects of the strategic direction of management of multi-channel sales in wholesale trade in modern conditions. Objectives of the study: to identify sources of receipt and channels of sale of goods in wholesale trade; to analyze modern software and information technology solutions necessary for managing multi-channel sales, for working with products and customer base in wholesale distribution; to specify strategic directions of multi-channel sales management in the tactical context of working with customers as anti-crisis measures, etc. Results of the study. The author identified the sources of receipt and channels of sale of goods in wholesale trade. The following strategic directions of managing multi-channel sales in wholesale trade are also identified: increasing and careful selection of intermediary channels; increasing attention to supply chain management; maintaining and maintaining a high degree of customer loyalty (customer orientation); consolidating all channels into one strong channel; diversifying sales channels; using modern software tools and technologies for working with products and customers. It is concluded that companies that have implemented a well-planned multi-channel strategy increase the number of potential buyers, provide additional income and sustainable business growth. According to the authors, the strategic directions of multichannel sales management developed by him work on the entire life cycle of a wholesale enterprise: from business strategy to specific solutions to increase sales. The author also believes that in the future, most companies will invest in multi-channel sales at the country and international levels. Continue... |
