Authors
Gorelikov V.
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Degree
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Deputy Dean of the faculty of Sports management, lecturer, «Synergy» University |
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E-mail
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VGorelikov@synergy.ru |
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Location
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Moscow |
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Articles
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Sponsorship as an opportunity to compete in sportsThe sports industry is part of the entertainment industry and today competes not only for the fan or
viewer, but also for the attention of sponsors. The article analyzes the sports sponsorship market, the
opportunities of world and Russian sports for successful business promotion through their products,
and considers various levels — from the world to the Russian, from professional to amateur. The
paper proposed options for improving the system of work with sponsors, segmentation of proposals
by levels and categories, recommendations on quantitative indicators. The industry of sports in Russia,
there is the possibility of reforming the cooperation with sponsors from the legislative working
methods to market business options in sports.
Read more...
Marketing products in sports as competitive instruments in the sports industryThe article analyzes the main marketing products in sports, examines the results of research on the sports marketing market - international sports events and sports organizations that create and earn money from their marketing products. The sources of information were reporting and analytical materials, interviews of specialists and marketers in the area of sports finance, annual reports of federations, leagues and clubs, reports of consulting companies, and websites of these structures. Separately, the approaches of Russian sports organizations to the creation, promotion and sales of their marketing programs are analyzed, which can be considered as key tools for creating competitive advantages in attracting funding for their activities in the future. Read more... |
