List articles
Marketing products in sports as competitive instruments in the sports industry
Published in
№ 4(80)
31 december 2020 year
Rubric: The theory of competition
Authors: Gorelikov V., Bratkov K.
Rubric: The theory of competition
Authors: Gorelikov V., Bratkov K.
sports industry, competition in sports, entrepreneurship in sports, marketing strategy, product strategy, sponsorship, ticket program, merchandising, media rights, sports marketing, sports competitions
The author:
Gorelikov V.
Degree:
Deputy Dean of the faculty of Sports management, lecturer, «Synergy» University
Location:
Moscow
All articles:
The author:
Bratkov K.
Degree:
senior lecturer, Department of sports management, University «Synergy»
Location:
Moscow
