Authors
Bratkov K.
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Degree
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senior lecturer, Department of sports management, University «Synergy» |
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E-mail
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KBratkov@synergy.ru |
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Location
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Moscow |
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Articles
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Entrepreneurship in the sports industry: opportunities, expectations and results
The article analyzes the modern development of the sports industry and shows what opportunities
exist for entrepreneurship in sports. The examples of commercialization of various sports organizations
(federations, leagues, clubs), which, in fact, today have become commercial enterprises with
their specific production, special products and specific consumers of their products and services. It
is shown that the sports event is the main product of the sports industry, which allows sports organizations,
organizers of sports competitions and professional athletes to earn.
Competitive relations in the world sport are analyzed, where countries, organizations of sports
events, professional leagues and clubs compete today. It is noted that quite often the competition is
unfair; it is shown how it affects the development of the global sports industry.
Read more...
The problem of developing entrepreneurial activity in the sports industry in Russian scientific researchThe article provides an overview of dissertation research by specialists on the problem of develop- ing entrepreneurial activity in the Russian sports industry. The author of the article identifies the most significant factors affecting the possibility and success of doing business in different segments of the sports industry. Read more... Marketing products in sports as competitive instruments in the sports industryThe article analyzes the main marketing products in sports, examines the results of research on the sports marketing market - international sports events and sports organizations that create and earn money from their marketing products. The sources of information were reporting and analytical materials, interviews of specialists and marketers in the area of sports finance, annual reports of federations, leagues and clubs, reports of consulting companies, and websites of these structures. Separately, the approaches of Russian sports organizations to the creation, promotion and sales of their marketing programs are analyzed, which can be considered as key tools for creating competitive advantages in attracting funding for their activities in the future. Read more... |
