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№ 2(62) 28 april 2017 year
Rubric: The theory of competition
Authors: Pavlova N., Fatikhova A.

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The possible obstacles are identified for realizing the full potential of the comparable markets method in Russian antitrust and some measures to overcome them are proposed. The paper studies the criteria of market comparability formulated in Russian antitrust law as they relate to the theoretical aspects of the method of comparable markets in its different variations. A number of cases are analyzed that illustrate the main issues of implementing the method which arise from the wording of the norm in Russian law. The chosen wording not only provides a restrictive framework for the implementation of the method of comparable markets, but also influences the understanding of what constitutes the method from a practitioners’ point of view. A number of recommendations are given aimed at improving the current practice of implementing the concept of comparable markets for protecting competition.
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№ 2(62) 28 april 2017 year
Rubric: Industry market
Authors: Bezrukova E., Shokhireva E.

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This article presents directions of consumer market’s changes, as well as the consumer profile and his behavior. The authors cite the major milestones of category management’s origin as one of the promising management methods of commercial enterprise’s business process. The authors make an assumption about trends in category management, including changing relationships between trading partners and duties category manager. The main changes relate to consumer behavior. In this regard, customer-orientation has become the head of the management of the trading enterprise.
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№ 2(62) 28 april 2017 year
Rubric: Industry market
Authors: Chernuhina G., Krasilnikova E.

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The article analyzes the dynamics of the main indicators of the development of trade, including retail trade, its structure, commodity resources, the consumer price index. There is the estimation of business activity and the current situation of the industry. Make informed managerial decisions, especially in times of intense competition, can only be based on general economic trends that are identified as a result of a study presented by the authors. The authors assess the influence of the revealed trends on the changes in conjuncture of the consumer market.
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№ 2(62) 28 april 2017 year
Rubric: Industry market
The author: Arefin A.

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The article discusses the competitive positioning of Moscow real estate rent companies. To clearly identify competitive positioning of Moscow rent companies’ number of goals has been set. First goal of the article is to determine the companies’ competitive positions and to analyze them. To achieve this goal number of tasks has been set. First task was to determine and clarify term «competitive positioning» itself. Second task was to determine top Moscow rent companies’ that operating on real estate market. Final task of this goal is to clearly identify Moscow rent companies’ competitive position. Second goal of the article is to determine companies’ competitive strategy and tactic, and to compare them with companies’ competitive positioning. To achieve this goal number of tasks also has been set. First task is to determine how many competitive tactics and strategies exist today. Second task is to determine which competitive tactic and strategy the Moscow rent companies’ uses. Final task is to compare competitive position with competitive strategy and tactic, to clearly identify competitive positioning of Moscow rent companies. Clear allocation of companies’ competitive position and competitive tactics and strategies used by this companies’ made at the end of the article. Proposal for further research of this problem also made at the end of the article.
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№ 2(62) 28 april 2017 year
Rubric: Industry market
The author: Seliverstov D.

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The low cost airlines are aggressively expanding into new markets in most countries. LCC effect has captured the interest of government bodies and academia. However the LCC phenomenon receives little attention in Russian academic research. With the aim of understanding the role and impact of low cost carriers on civil aviation development the article intends to compare the entry effects of NWCs and LCCs on market yield and demand in the U.S. airline market. According to my research low cost carriers have more pronounced shortterm and long-term impact on both market parameters regardless of its structure and participants. Entry of budget airlines leads to substantial fare reduction as well as increase in passenger traffic. Taking into account this effect LCCs are considered to be the main driver of competition in the airline market and important welfare-enhancing factor.
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№ 2(62) 28 april 2017 year
Rubric: Teaching materials
Authors: Rubin Y., Lednev M.

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Teaching tactics of competitive actions in the modern master's degree Continue...