|
Degree
|
PhD in Economics, Associate Professor, Omsk State Transport University
|
|
E-mail
|
lena_omsk@yandex.ru
|
|
Location
|
Omsk
|
|
Articles
|
This article presents directions of consumer market’s changes, as well as the consumer profile
and his behavior. The authors cite the major milestones of category management’s origin as one
of the promising management methods of commercial enterprise’s business process. The authors
make an assumption about trends in category management, including changing relationships between
trading partners and duties category manager. The main changes relate to consumer behavior.
In this regard, customer-orientation has become the head of the management of the trading
enterprise.
Read more...
|
