Journal archive
Industry market |
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The article discusses the competitive positioning of Moscow real estate rent companies. To clearly
identify competitive positioning of Moscow rent companies’ number of goals has been set. First goal
of the article is to determine the companies’ competitive positions and to analyze them. To achieve
this goal number of tasks has been set. First task was to determine and clarify term «competitive
positioning» itself. Second task was to determine top Moscow rent companies’ that operating on
real estate market. Final task of this goal is to clearly identify Moscow rent companies’ competitive
position. Second goal of the article is to determine companies’ competitive strategy and tactic, and
to compare them with companies’ competitive positioning. To achieve this goal number of tasks also
has been set. First task is to determine how many competitive tactics and strategies exist today.
Second task is to determine which competitive tactic and strategy the Moscow rent companies’
uses. Final task is to compare competitive position with competitive strategy and tactic, to clearly
identify competitive positioning of Moscow rent companies. Clear allocation of companies’ competitive
position and competitive tactics and strategies used by this companies’ made at the end of the
article. Proposal for further research of this problem also made at the end of the article.
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The article analyzes the dynamics of the main indicators of the development of trade, including
retail trade, its structure, commodity resources, the consumer price index. There is the estimation
of business activity and the current situation of the industry. Make informed managerial decisions,
especially in times of intense competition, can only be based on general economic trends that are
identified as a result of a study presented by the authors. The authors assess the influence of the
revealed trends on the changes in conjuncture of the consumer market.
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The low cost airlines are aggressively expanding into new markets in most countries. LCC effect
has captured the interest of government bodies and academia. However the LCC phenomenon
receives little attention in Russian academic research.
With the aim of understanding the role and impact of low cost carriers on civil aviation development
the article intends to compare the entry effects of NWCs and LCCs on market yield and demand in
the U.S. airline market. According to my research low cost carriers have more pronounced shortterm
and long-term impact on both market parameters regardless of its structure and participants.
Entry of budget airlines leads to substantial fare reduction as well as increase in passenger traffic.
Taking into account this effect LCCs are considered to be the main driver of competition in the airline
market and important welfare-enhancing factor.
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This article presents directions of consumer market’s changes, as well as the consumer profile
and his behavior. The authors cite the major milestones of category management’s origin as one
of the promising management methods of commercial enterprise’s business process. The authors
make an assumption about trends in category management, including changing relationships between
trading partners and duties category manager. The main changes relate to consumer behavior.
In this regard, customer-orientation has become the head of the management of the trading
enterprise.
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Teaching materials |
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Teaching tactics of competitive actions in the modern master's degree
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The theory of competition |
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A critical issue for the implementation of the comparable markets method in antitrust are the criteria
for choosing benchmarks. The paper focuses on the criteria for determining benchmark price
levels for cases involving abuse of dominance in the form of excessive or predatory pricing. We determine
the set of the most important criteria for choosing benchmark prices (such as geographical
and climate conditions, standard terms of contracts, macroeconomic environment, particularities
of market structures etc.) and show how the significance of specific criteria depends on the implemented
form of the method and the characteristics of particular markets. The choice of criteria also
introduces certain limitations on interpreting the results of comparable markets analysis, however,
it is possible to soften these limitations by using additional approximations, assumptions and additional
calculations.
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The possible obstacles are identified for realizing the full potential of the comparable markets
method in Russian antitrust and some measures to overcome them are proposed. The paper studies
the criteria of market comparability formulated in Russian antitrust law as they relate to the theoretical
aspects of the method of comparable markets in its different variations. A number of cases are
analyzed that illustrate the main issues of implementing the method which arise from the wording
of the norm in Russian law. The chosen wording not only provides a restrictive framework for the
implementation of the method of comparable markets, but also influences the understanding of what
constitutes the method from a practitioners’ point of view. A number of recommendations are given
aimed at improving the current practice of implementing the concept of comparable markets for
protecting competition.
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The basic idea of using comparable markets for antitrust analysis is discussed. The structural
alternatives of the method are presented, including the «before-and-after», «yardstick» and «benchmark
» variations, as well as a synthetic method, combining traits of the first three. A link is established
between the requirements for the applied method of analyzing comparable markets, the criteria
used to determine them and the research objectives — establishing the fact if an excessive or
predatory price has been set and estimating the harm from an anticompetitive practice. International
practice in applying the method of comparable markets in antitrust is analyzed based on cases from
the EU, separate EU countries and the South-African Republic.
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