List articles
| The article provides a preliminary analysis of the development of commercialization in the sports industry in the “pandemic period”. The entire global sports industry is going through difficult times, as many sports organizations (federations, professional leagues and clubs) have lost a certain part of their income. This became especially noticeable when there were serious restrictions on the presence of fans at sports events. Therefore, now many sports organizations have serious financial problems, including such as the IOC, international sports federations, professional leagues and clubs, both in America and in Europe. Although, some sports have only benefited from the global COVID-19 pandemic, for example, chess and cybersports. In the context of increasing competition in world sports for the attention, interests and money of the main consumers, the conditions for the development of different sports will change. Whoever adapts faster to the current factors of intersectoral competition will remain the winner. Although popular sports, such as football, basketball, tennis, boxing and some others, initially have the best starting opportunities for commercialization and increasing their income. It is important for the Russian sports industry to understand the future trends in the development of world sports and intersectoral competition in order to find the optimal balance between economic and sport results. The results of the 2020 Olympic Games in Tokyo allow us to hope that Russia’s sports potential can be developed and improved by competing with other leading sports countries. Continue... | |
| The aim of the scientific article is to study the transition of retail entities from the store format to the e-commerce format using the competitive advantages of dark stores. The subject of the research is competitive advantages when using high-tech and flexible forms of supply chains and in the delivery of goods. The relevance of the scientific article is due to the fact that the pace of development of online trade in 2018-2020 testifies to the growth of the largest companies in the e-commerce sector annually. This growth is due to high-tech trend trends that have been actively developing in recent years. They are structurally formed into a single system, the elements of which are: the use of Big data, the digital transformation of trade business processes, the integration of global marketing technologies, the use of smart forecasting and analysis of consumer behavior, personalization, orientation towards virtual content. This system is inherently aimed at the globalized development of trade relations. The authors investigate the essence of the concept of “dark store”, analyze the competitiveness of this phenomenon in e-commerce in modern conditions. Dark stores promote the development of a new generation of commerce, with competitive advantages, they do not interfere with existing production and distribution processes, but rather complement them. Currently, all large trade organizations of the food and non-food sectors are engaged in electronic commerce. First of all, online commerce is organized through online stores and marketplaces, but there are still many other electronic means of making a transaction - this is a page on a social network or a chatbot of a messenger, dark stores that require additional research. It is appropriate to characterize such marketplaces as aggregator sites playing the role of specialized structural intermediaries with a stable base engaged in the sale and distribution of the products of commercial agents. E-commerce in the dark store format thus contributes to the high-quality and competitive development of global economic ties. Continue... | |
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№ 4(84)
01 november 2021 year
Rubric: Antitrust regulation Authors: Knyazeva I., Bondarenko I., Zaikin N. |
Modern research of B2B markets focuses on various aspects of information and economic interaction of market participants, but most often the features of marketing strategies in the field of promoting goods / services and building marketing communications are analyzed in order to increase customer satisfaction and loyalty. The issues of effective pricing and the implementation of discount policy as a tool to stimulate sales in B2B markets have not been practically studied. The variability in the application of seller pricing policy instruments in B2B markets under conditions of a limited number of buyers can have a significant impact on the intensity of competition in the market and, as a consequence, lead to a change in the market structure, its transformation and loss of balance. Therefore, the pricing system in non-equilibrium, in particular, shortage markets, in which the inefficient use of discount mechanisms by sellers can take the form of price discrimination of buyers due to the increased market power of the seller, is of considerable scientific and practical interest. This article, being a continuation of the discourse started by the authors on price discrimination in scarce markets, published in No. 3 of the journal Modern Competition, and is devoted to the study of the feasibility of using discounts in equilibrium and scarce B2B markets. At the end of the series of articles on price discrimination in scarce markets [1], the authors intend to publish a third article, which will examine the case of a shortage solid-rolled wheel market in Russia in 2018-2019 from the standpoint of assessing the feasibility of preserving discount programs for certain categories of buyers in the specified oligopolistic B2B market. Continue... |
| The article is devoted to the actual problem of the existing differences in the entrepreneurial activity of women and men. The aim of the study is to assess the current levels of participation of women and men in business activities in modern national economies. The study solved the problems of determining the values of indicators that characterize the initial stage of entrepreneurship, stabile entrepreneurship, as well as the exit of entrepreneurs from their businesses. As a starting point, the study used the results of surveys conducted in 59 countries during the implementation of the Global entrepreneurship monitoring project. In the course of the work, the assessment of nine indicators characterizing such stages as start- up and stabile entrepreneurship, as well as the termination of this activity, was considered. The study developed functions that show the distribution of indicators across 59 countries that describe the proportion of women and men in the three main stages of entrepreneurship. In addition, gender differences in these three stages were assessed. The results showed that in most countries there is a gender gap between the indicators of entrepreneurial activity, that is, women participate in it to a lesser extent than men. Comparing the values of indicators for Russia and foreign countries showed that both women and men in our country are less interested in an entrepreneurial career in contrast to other countries. The results obtained are new and original. They have theoretical and practical implications for governments and entrepreneurs. The methodological approach to assessing gender differences in entrepreneurship presented in the article can be used in further research. The new knowledge gained is of interest and can be used in the educational process at universities. Continue... | |
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№ 4(84)
01 november 2021 year
Rubric: Entrepreneurship theory Authors: Rubin Y., Alekseeva E., Mozhzhukhin D. |
The article presents the results of the federal innovation project implementation “Model of an innovative system of continuous entrepreneurship education of higher education of the Russian Federation” in 2021, created in accordance with the order of the Ministry of Science and Higher Education of the Russian Federation No. 1580 dated December 25, 2020, in the Synergy University. The goal of the project is to design, create and implement an innovative system of entrepreneurship education in a higher educational institution of the Russian Federation. It also analyzes the relevance and innovative implementation of the project from the standpoint of the current state of entrepreneurship education in the Russian Federation at the bachelor’s and master’s degrees. Competencies that form the core of an entrepreneur’s professional competence are analyzed. Based on this analysis, the substantiation of the professional competency-based model of practice-oriented education is provided for the programs of lifelong entrepreneurship education. The sequence of the formation of universal, general professional and professional competencies at the levels of bachelor’s and master’s degrees in entrepreneurship programs is revealed. The described approaches formed the basis for the refinement and improvement of competency matrices. It is proved that the development of a harmonized curriculum should be based on the proposed approach to the formation of learning outcomes. The authors describe the design features of methodological content that contributes to the consistent application of practice-oriented approaches in the implementation of lifelong entrepreneurship education programs, as well as innovative techniques, technologies, entrepreneurship training, and the trajectory of individualization of training for undergraduate and graduate programs. Other issues that are considered in the article reveal the activities of the federal innovation project from the standpoint of scientific publications, the dissemination of experience in the scientific community. Based on the described results, recommendations are proposed for the further formation of an innovative system of continuous entrepreneurship education in the Russian Federation Continue... |
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№ 4(84)
01 november 2021 year
Rubric: The issues of entrepreneurship education The author: Nadtochiy Y. |
The presented material discusses the issues of competitiveness in education, the competitiveness of an educational organization, its components. Currently, one of the topical issues is the question of the competitiveness of modern Russian education. Also, the topic of the development of competition in Russian education is constantly discussed by the world community. In discourses about the competitiveness of an educational organization in the modern educational market, such a problem as identifying/determining the factors of its increase is brought to the fore. According to various studies, the competitiveness of an educational organization is influenced by a variety of external and internal factors. In this regard, the main attention is paid to the identification of factors that ensure the competitiveness of Russian educational organizations in the educational services market. Now there is an increase in the competitiveness of Russian higher education in the international market, and therefore the competitiveness of education is considered on a global scale as the ability of the national education system to compete in the global scientific and educational market. It is worth noting that competitiveness is rightfully recognized as a complex concept, the meanings of which are considered in the broad and narrow senses of the word. When studying various aspects of the competitiveness of an educational organization, it is proposed to focus on the general definition of the concept of “competitiveness”, set out in the article. The competitiveness of an educational organization (like any other organization) is determined by the competitiveness of its personnel, and the competitiveness of personnel largely depends on the motivation of personnel to work, therefore, the article focuses on the factors that affect the competitiveness of an educational organization as a whole and in particular on the motivation of one of the categories of the main personnel of an educational organization (teaching staff) as a factor of increasing the competitiveness of an educational organization. The results of the research described in the article allow us to conclude that the constant study/monitoring of factors affecting the competitiveness of an educational organization is an important component of improving its competitiveness, which determines the need for further research and development in this area. Continue... |
