List articles
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Article describes two important theoretical and methodological problems of science and practice
of enterprise competitiveness management, based on the analysis of scientific articles and monographs
on competitiveness. The study of modern scientific approaches to assessing the competitiveness
of the enterprise made it possible to clearly identify the error of identification: competitiveness
and efficiency (profitability, effectiveness). The article emphasizes the duality of the category
«competitiveness», which allows to apply it differently to the assessment of the enterprise and its
products. The article shows examples of how these described theoretical problems are reflected
in the methodology, developed by scientists to assess the competitiveness of enterprises. To solve
these theoretical and methodological problems, the author suggests using the conceptual triad of
competitiveness: resources, process and results of competitive activity.
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Nowadays in the era of digital economy, volumes of available real-time data on the consumer
behavior are growing rapidly. This should naturally encourage a shift in the ways of collecting and
analyzing information for competitive analysis. That is why many organizations are facing questions
if traditional competitive analysis tools and models are effective in the current reality? How to use
modern data to build an analysis of competition? In this current research author is trying to answer
this type of questions with the help of interviews with Russian luxury consumers.
The main aim of the study was to identify sources of information that luxury consumers use in
their decision-making journey. Based on the data collected in the interviews it was identified that the
sources of information vary depending on the stage of the consumer journey and include the following
online factors: search, brand web-site and online mentions that can be divided into three major
groups: online reviews, online publishers and blogs as well as mentions in social networks. Based on
this criteria author conduct competitive analysis of luxury beauty market in Russia.
The study may be interesting for companies and researchers specializing in luxury marketing in
Russia as well as on the global level.
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№ 3(69)
05 september 2018 year
Rubric: The issues of entrepreneurship education Authors: Koyava L., Novgorodov P., Smirnov S. |
The article describes of the phenomenon of entrepreneurship and the analysis of entrepreneurialtype
university models.
The authors believe that the current economic situation in Russia requires the choice of a further
trunk line for the development of the economy and society: either state-based or a private-entrepreneurial
development model. The authors adhere to the second line, unfolding their position on the
problems of entrepreneurial education. The choice of the entrepreneurial model coincided with the
self-determination of the modern university as an institution experiencing a crisis of classical identity
and the search for new models and types of university education. To substantiate the model of an
entrepreneurial-type university, the authors identify a number of modern trends in the development
of higher education: the trend of changing the time frames, the trend of transboundarity, the trend of
identity change, the trend of forming the «third mission» of the university. Against this background,
the article shows that the choice of the entrepreneurial model of the university is organically connected
with the development of entrepreneurship as a phenomenon.
The authors understand entrepreneurship following H. Stevenson as a type of thinking and action,
which «seeks opportunities beyond the currently controlled resources». This, in turn, means
that entrepreneurship is not just about business. The authors show directions of development conducted
by Russian universities that build different versions of entrepreneurial education: within the
framework of the concept of an entrepreneurial university, through a model of a innovations-type
university, and through the introduction of entrepreneurial education in different formats, programs
and projects.
The article shows the experience of building an entrepreneurial-type university at the Novosibirsk
State University of Economics and Management with reference to existing practice and definitions
of entrepreneurship.
The article also provides data on surveys carried out by the authors among entrepreneurs, showing
their attitude to entrepreneurship education and entrepreneurial universities. The results of the
surveys show the adequacy and timeliness of building the entrepreneurial university model at the
present time.
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№ 3(69)
05 september 2018 year
Rubric: The issues of entrepreneurship education Authors: Oparin I., Filippov A., lashin А. |
The article deals with the issues of training in entrepreneurial education, the role of damage assessment
and risk management in the formation of the competencies of future entrepreneurs. The
analysis of domestic and foreign approaches to the formation of basic entrepreneurial competencies.
The paper emphasizes the importance of the entrepreneur’s ability to analyze and manage
risks, including from external anthropogenic and natural impacts. The analysis confirmed that an
important component of the educational programs of entrepreneurial education are the disciplines
related to damage assessment and risk management in entrepreneurial activity. The article contains
the study of educational programs of bachelor and master’s degree programs of 55 leading Russian
Universities that provide training in the areas of «Economics», «Management» and «Innovation».
The study revealed a low indicator of the average proportion of subjects forming competence in
the field of damage assessment and risk management, as well as the advantages of educational
programs in the direction of «Economy» in the study of these issues. The article raises the problem
of methodological support of disciplines on damage assessment and risk management, as well as
describes the previously conducted study on the assessment of comprehensive damage, which
was conducted in 2016 – 2017. In the course of the previous study, for the first time the definition,
classification and methodology of comprehensive fire damage assessment, taking into account the
assessment of indirect economic, socioeconomic and environmental — economic damage, was
proposed. The developed methodology will enable to train future entrepreneurs to the issues of
damage assessment and risk management.
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№ 3(69)
05 september 2018 year
Rubric: The issues of entrepreneurship education Authors: Vdovichenko M., Vlasova V. |
The article presents the results of research on methods of peer review as a methodological basis
for the creation of a system of expert assessment of the quality of education in the field of technological
entrepreneurship. The urgency of creating an expert evaluation system for education was
substantiated.
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№ 3(69)
05 september 2018 year
Rubric: Entrepreneurship theory Authors: Rozanova A., Ilin A., Sizova Y. |
The paper focuses on ethical and moral issues of modern business activity in Russia in the interface
between innovative economy and digital. The authors consider theoretical approaches to business
ethics, investigate its major categories as an integral attribute of business and correlate them
to a professional field of activity emphasizing relevance of research. The historical background is
given, the main mental characteristics of Russian entrepreneurs in different epochs are featured and
modern research views on business ethics essence are put forward. Such key categories of business
ethics as «good», «evil», «justice», «honor», «dignity», «conscience», «obligation», «duty»
are debated and it is emphasized that business ethics can be considered to be the instrument for
successful business activity performance and reducing costs. Due to the transition from innovative
economy to digital new kinds of social and economic interaction between people arise. The paper
also represents the current situation in business activity issues all over the world and working out of
a new international document MiFID II in particular. The authors’ findings on expectations of respect
for norms of enterprise ethics by generation of Z are reflected. The authors draw a conclusion that
giving accent to the main categories in business ethics subject matter is relevant and necessary for
modern entrepreneur model shaping.
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