Authors
Rozanova A.
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Degree
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PhD in Philosophy, Assistant professor, Pirogov Russian National Research Medical University (RNRMU) of the Department of Bioethics |
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E-mail
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M9261356531@gmail.com |
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Location
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Moscow |
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Articles
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Business Ethics and Digital Economy SpiritThe paper focuses on ethical and moral issues of modern business activity in Russia in the interface
between innovative economy and digital. The authors consider theoretical approaches to business
ethics, investigate its major categories as an integral attribute of business and correlate them
to a professional field of activity emphasizing relevance of research. The historical background is
given, the main mental characteristics of Russian entrepreneurs in different epochs are featured and
modern research views on business ethics essence are put forward. Such key categories of business
ethics as «good», «evil», «justice», «honor», «dignity», «conscience», «obligation», «duty»
are debated and it is emphasized that business ethics can be considered to be the instrument for
successful business activity performance and reducing costs. Due to the transition from innovative
economy to digital new kinds of social and economic interaction between people arise. The paper
also represents the current situation in business activity issues all over the world and working out of
a new international document MiFID II in particular. The authors’ findings on expectations of respect
for norms of enterprise ethics by generation of Z are reflected. The authors draw a conclusion that
giving accent to the main categories in business ethics subject matter is relevant and necessary for
modern entrepreneur model shaping.
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