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Journal archive

№6(90) December 2022 year

Content:

Industry market

Author: V. Lednev

This article attempts to investigate the current state of affairs in the development of entrepreneurship in the Russian sports industry, as well as to show their possible perspectives. This issue is very relevant today, because the state sets the task of starting to earn to sports organizations and organizers of sports events, bearing in mind commercial sources of income, because in the coming years there will be a phased reduction in funding from the budget, especially if it comes to professional sports. The purpose of this study is to analyze how entrepreneurship in the sports industry is developing today, bearing in mind different types of sports, and why it is necessary to develop specialized entrepreneurship studying programs in sports. Among the main objectives of the study: to show successful examples and practices of entrepreneurship development in different segments of the sports industry and to explain the possibilities of entrepreneurship development in sports, taking into account the emergence and implementation of specialized studying programs, primarily additional education programs. This article presents the author’s own vision of how entrepreneurship is developing today in mass and corporate sports, as well as in the fitness industry. The article uses various research methods, including comparative analysis and statistical methods. The scientific results include an analysis of the potential audience of such specialized studying programs and the direction of development of targeted programs, including various sports and functional areas. The justification of the need for aspiring entrepreneurs to be trained in additional education programs (advanced training and professional retraining) is given. In the next article, the author will try to more specifically form a model of professional competencies for entrepreneurship training programs in sports.

The electronic industry is one of the most dynamically developing industries in the global economy and has a significant impact on the pace of development of related industries and the level of technological independence of states. Various types of external trade and economic sanctions imposed by Western countries and the strengthening of the import substitution policy in the Russian economy require a revision of the vectors for the development of electronic industry enterprises. The withdrawal of some foreign companies from the Russian sales market at the same time makes it possible to increase demand for domestic products and increases the requirements for the development and production of electronics in Russia. The analysis of scientific works shows that at the present stage of production development, non-technological innovations, including organizational and managerial ones, are an important component of increasing the competitiveness of industrial high-tech enterprises. The purpose of the study: to determine the level of development of organizational and managerial innovations in the Russian electronics industry. The implementation of this goal required the solution of the following tasks: to define the concept of organizational and managerial innovations in accordance with modern standards, to determine the degree of development of the topic of organizational and managerial innovations in electronics industry enterprises in Russian publications, to compare the levels of implementation of organizational and managerial innovations in the electronics industry and other domestic industries. This paper analyzes the level of implementation of organizational and managerial innovations in the Russian electronics industry. According to the modern 4th edition of the Oslo manual (international standard in the field of innovation statistics), the definition of the concept of organizational and managerial innovations is given. On the basis of statistical data, the level of development of this type of innovation in relation to product and process innovations was determined, and a comparison was made with respect to high-tech and all Russian organizations. Interest in the introduction of organizational and managerial innovations in the global industry has increased significantly in recent years, so understanding the current situation in the development of this type of innovation in the Russian electronics industry can contribute to the development of strategies for the development of this industry.

Author: A. Alaverdov

The subject area of the article is the improvement of the competitive position of a private Russian university focused on training, including professional entrepreneurs, due to the presence of its own suburban campus. The article suggests a variant of its creation that is accessible to any large and market-successful non-state university. Unlike the most famous foreign universities that are in the top 100 [1] and have built their campuses at the expense of their own high incomes, or from Russian federal universities funded from the budget, even the largest domestic private universities do not have the resources to build full-fledged campuses according to existing standards. Therefore, at the first stage, it is advisable for them to focus on the purchase of small country boarding houses from among the departmental rest houses built in Soviet times. The requirements for the organization of the work of such a campus are formulated, including work and rest modes for both students and university teachers. The final part of the article clarifies the educational technologies that are most adapted for the considered variant of the organization of training. The purpose of the article is to argue the expediency of creating suburban campuses as a necessary element of the infrastructure of a large private university practicing entrepreneurship training. To achieve this goal, the following tasks are solved in the study: to formulate and briefly argue the main competitive advantages that the presence of a suburban student campus provides to a modern university, regardless of its organizational and legal status; to propose and justify a low-budget option for creating a suburban campus, available not only to state federal universities using budget allocations for this, but also to private institutions of higher professional education; to formulate the basic requirements for the organization of the campus, as well as for the work and rest regimes of direct participants in the educational process.

The theory of competition

The competition policy mechanisms in specific sectors of the economy work out, provided that balanced protection tools are used, and incentives are maintained to launch a new product or technology onto the market. However, strong network effects lead to the presence of a small number of manufacturers or even a single player, which hinders the spread of alternative products and contributes to a single product network formation. The relevance of this research is driven by the need to competition analysis in the software market affected by the network effects. The purpose of this review article is to justify the need for a compound impact analysis of network effects, critical mass and standardization as an assessment optimization tool of the competition state in the two- sided software market, specifically in the operating systems markets. The object of the research is an operating system itself, and the subject is the influence of network effects, critical mass and standardization on competitive processes in the operating systems market. The following issues were performed: the results systematization of theoretical studies and approaches to econometric modeling of network externalities, the strategies identification for analysis of standards and installed base of users and sales, introduction of the operating system and software concepts, the development of recommendations for analysis of the phenomenon of network effects with an emphasis on the standardization process in the furtherance of competition and industrial policy. Analysis of the examined phenomena impact shows that the introduction of a generally accepted network effects definition at the legislative level, distinction between the direct and indirect network effects, consideration of this phenomenon as a barrier to entry into the market, and concord of the network effects and standard setting theory can decrease the possibility of type I and II errors in the law enforcement practice.

The relevance of the study is due to the need to study the limits of the permissibility of business behavior of companies in the conditions of economic turbulence that has developed under the influence of various macro and microfactors. The disruption of logistics chains against the background of the first sanctions restrictions, the introduction of protective duties, a comprehensive system of state support for the industry (the “trade-in” program for changing the car fleet) led to new structural and behavioral models of the functioning of markets, which required understanding and selection of an adequate policy of state regulation. The purpose of the study is to consider the strategy of behavior of the dominant player with a pronounced differentiation in pricing policy in relation to different counterparties in a scarce market on the example of an antimonopoly case against a dominant economic entity in the market of solid-rolled wheels with a diameter of 957 mm within the borders of the Russian Federation (2018–2019). The objectives of the study are to consider how the implementation of three important elements of the company’s marketing strategies – price formation, market segmentation based on the Buchanan product concept and the selection of counterparties, as well as methods and technologies of discount policy in conditions of unsatisfied demand, can affect the functioning of a scarce market and affect price growth for two years. In the context of this study, the transformation of the mechanism of price discrimination in scarce markets is presented. It is noted that the behavior of the dominant entity regarding the establishment of a monopolistically high price in a scarce market looks economically unconditioned, the establishment of a differentiated final price for the sale of goods to various buyers at a level higher than the prices of the period preceding the shortage indicates price discrimination of the first and second degree. The analysis of various types of discounts shows that sales promotion is not a necessary marketing tool, as it reduces the monopoly profit of the seller and does not contain motivation for the formation of competitive initiations. The main gain of the consumer is not the volume of potential discounts, but the speed of searching for goods, contracting on any terms, the promptness of concluding transactions and obtaining maximum financial gain in conditions of uncertainty.

Competitiveness of business

The economic strategy and prospects for the socio-economic recovery of Russian regions are largely determined by the priorities and sequence of key goals of the country’s spatial development, modern trends in the development of the world economy. The purpose of this article is to identify the complex and contradictory impact of the global restructuring of the world economy on the prospects for the formation of innovative ecosystems in Russian regions. The tasks solved within the framework of the study are to establish current trends in global transformations and develop proposals for the formation of approaches and scenarios for the spatial development of Russian regions. A new stage of world development is associated with the restructuring of the existing system of economic relations and economic relations, determined by the modification of property relations. The paradigm shift allows us to consider the activities of companies not only from the perspective of economic performance, but also from the perspective of impact on nature and society. The main methods of solving the problems posed were empirical methods of comparative and structural analysis, the use of systematic and scenario approaches to regional development, taking into account the ESG agenda. In the course of the study, industrial areas that are part of the Siberian Federal District of the Russian Federation were analyzed. The results of the analysis allowed us to conclude that the ESG concept creates additional restrictions for almost all branches of Russian industry. This made it possible to determine the strategic role of high-tech and knowledge-intensive enterprises in the studied regions as the basic development structures for the target industry segments of the national economy. The novelty of the work lies in the proposed measures that will allow regional, local and corporate governance to adapt to the changes taking place, adjust existing models and tools in accordance with existing experience and traditions.

The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization’s functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization’s performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization’s activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency.

Antitrust regulation

This work has been prepared in order to fill a gap in the theory of public administration based on the results associated with the lack of research on the practical applicability of theoretical concepts for assessing the effectiveness and efficiency of a government body to the activities of the Federal Antimonopoly Service of Russia. To achieve this goal, the following tasks were set: to determine the results and effects for the economy from the activities of the antimonopoly authorities, to be assessed from the standpoint of achieving the goals and objectives of the state competition policy; to study the technologies for evaluating the effectiveness and efficiency that exist in international practice in terms of their applicability to the activities of Russian antimonopoly authorities; assess the objectivity of the technology used by the FAS Russia for assessing the effectiveness of the agency’s activities; formulate proposals on the formation of an evaluation system applicable in the practical activities of the antimonopoly authorities as a component of public management based on results. The article pays special attention to the concept of type I and II errors, approbation of this theoretical approach to assessing the effectiveness of the antimonopoly authority on the example of the decisions of the departmental appeal of the Federal Antimonopoly Service of Russia, carried out by the department in relation to its territorial bodies.

The analysis of the state of competition in commodity markets is formally regulated by Order No. 220 of the Federal Antimonopoly Service of Russia dated April 28, 2010 “On Approval of the Procedure for Analyzing the State of Competition in the Commodity Market”, but in reality, the mechanical adherence to the norms of this document is not enough, since all stages of the analysis, explicitly or implicitly, are based on a certain interpretation of the relationship and behavior of the defendant, the applicant and other affected persons. A vivid illustration is the situation with the provision of wired Internet services for tenants in shopping and entertainment centers. The relevance of this issue is ensured by the presence of antimonopoly cases, which consider the compliance of the provision of such services with antimonopoly legislation. The purpose of the study is to reveal, using the example of the markets for renting premises in shopping and entertainment centers and Internet communications, how the interpretation of the company’s behavior determines the approaches to assessing the boundaries of relevant markets. For this, alternative interpretations of the relationship and behavior of Internet providers (telecom operators), owners of shopping and entertainment centers and tenants are presented; grounds for the proposed interpretations are given; the consequences of applying alternative interpretations to identifying relevant markets and their further analysis in accordance with the requirements of the legislation are described; the key questions for research are highlighted, which can allow one to compare alternative interpretations and choose the one that best corresponds to the essence of the analyzed economic relations. As a result, we show that the analysis cannot ignore the connection between communication services providers, tenants as purchasers of communication services, and owners of shopping centers. Alternative interpretations of this connection are possible from the point of view of the economic essence of these relations and relevant theoretical concepts, but in any case, its economic nature should be studied, including for the purposes of the correct application of legal norms to assess the state of competition in the affected product markets