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Competitive Intelligence as a Tool for Achieving Economic Security of an Organization

The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization’s functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization’s performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization’s activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency. Read more...

Improving Approaches to Organizing Competitive Intelligence Activities

The relevance of the study lies in the need to implement competitive intelligence processes in an organization in view of the constantly growing level of competition in order to ensure economic stability. Currently, in the scientific literature, there are no clear recommendations for organizing these processes, and the proposed models of traditional organizational structures have a number of disadvantages. At the same time, it is important to remove a large number of factors that influence the decision to create a full-time competitive intelligence unit, such as company size, financial capabilities and the level of industry competition. The purpose of the study is to characterize existing models of organizing processes for conducting competitive intelligence and propose our own approach to the implementation of these processes. The main task is to develop a model for organizing competitive intelligence activities. The article pays special attention to the analysis of the relationship between the frequency of competitive intelligence and the results of the operating activities of organizations, and draws conclusions about the main problems of introducing the practice of conducting competitive intelligence at the present stage. During the study, general scientific methods were used, such as analysis, synthesis, induction and deduction. As a result of the study, information on available approaches to the implementation of competitive intelligence processes is summarized and their characteristics are given, a model for organizing competitive intelligence activities using the scrum method and an automated platform for collecting information about the external and internal environment is proposed. Read more...