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Authors

Musatova Irina V.

Degree
Cand. Sci. (Econ.), Associate Professor, Management and Public Administration Department, Orel State University named after I. S. Turgenev, Orel; Entrepreneurship and Competition Department, Synergy University
E-mail
irina-mousatova@yandex.ru
Location
Orel, Russia
Articles

Organizational and Managerial Innovations in the Russian Electronics Industry: Current Trends

The electronic industry is one of the most dynamically developing industries in the global economy and has a significant impact on the pace of development of related industries and the level of technological independence of states. Various types of external trade and economic sanctions imposed by Western countries and the strengthening of the import substitution policy in the Russian economy require a revision of the vectors for the development of electronic industry enterprises. The withdrawal of some foreign companies from the Russian sales market at the same time makes it possible to increase demand for domestic products and increases the requirements for the development and production of electronics in Russia. The analysis of scientific works shows that at the present stage of production development, non-technological innovations, including organizational and managerial ones, are an important component of increasing the competitiveness of industrial high-tech enterprises. The purpose of the study: to determine the level of development of organizational and managerial innovations in the Russian electronics industry. The implementation of this goal required the solution of the following tasks: to define the concept of organizational and managerial innovations in accordance with modern standards, to determine the degree of development of the topic of organizational and managerial innovations in electronics industry enterprises in Russian publications, to compare the levels of implementation of organizational and managerial innovations in the electronics industry and other domestic industries. This paper analyzes the level of implementation of organizational and managerial innovations in the Russian electronics industry. According to the modern 4th edition of the Oslo manual (international standard in the field of innovation statistics), the definition of the concept of organizational and managerial innovations is given. On the basis of statistical data, the level of development of this type of innovation in relation to product and process innovations was determined, and a comparison was made with respect to high-tech and all Russian organizations. Interest in the introduction of organizational and managerial innovations in the global industry has increased significantly in recent years, so understanding the current situation in the development of this type of innovation in the Russian electronics industry can contribute to the development of strategies for the development of this industry. Read more...

Strategic Management of Transformation of Online Trading Platforms: Problems and Solutions

The article is devoted to the consideration of strategic management of digital transformation of online trading platforms, as well as the identification of the basic principles and challenges associated with this process. The article substantiates the importance of digital transformation for online trading platforms and makes judgments that this strategy becomes a necessity in the conditions of rapid development of digital technologies and changes in consumer behavior. Today, digital technologies are not only means of additional expansion of resources and tools available to the enterprise, but also produce a deep revision of the essence of the interaction that develops between organizations and their customers. As a result of the evolution of the Internet, mobile devices and social media, modern consumers have become more informed, mobile and demanding, where they insist on personalized services, prompt responses and a high level of convenience at every stage of making a purchase. In the conditions of modern metamorphoses, Internet trading platforms are forced not only to adapt to new conditions, but also to implement digital strategies with an active approach to maintain their competitiveness, which indicates that digital transformation is no longer only part of the innovation plan, but represents a vital strategic task to ensure the survival and sustainable growth of the enterprise. The author draws attention to the key principles of strategic management of digital transformation, such as the development of a digital strategy, ensuring the integration of technologies, the development of digital competencies of employees and the creation of an innovative culture. It is noted that Internet trading platforms face a number of challenges in implementing digital transformation, including changing business models, increased competition and data security. The article also offers recommendations on overcoming these challenges and the successful implementation of strategic management of digital transformation of online trading platforms at the present stage of their functioning. Read more...