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Competencies are essential prerequisites for entrepreneurial activity and, therefore, for a person. In this article, a number of competencies have been identified based on a specific vision of entrepreneurship. The issue of structuring competencies in the field of entrepreneurship should be studied and discussed more widely, and the classification of startup competencies should be further developed. Startup competencies are interpreted as a set of special knowledge and skills necessary for entrepreneurs to successfully enter their own business and are an integral part of the results of entrepreneurship education in the undergraduate program.In this article, were used methods to find a solution to the problem, such as general logical methods. Also, the article used a case study method, which made it possible to identify the cause-and- effect relationships of processes in the context of learning how to create startups and learning all the functions of entrepreneurial activity. The competence-based approach was used as a methodological tool for the study of start-up competencies in entrepreneurship.Entrepreneurship programs should not be limited to just focusing on starting a startup, since the professional functionality of entrepreneurs is much broader and includes the functions of maintaining, developing and ending their own business.It is important for every entrepreneur to learn how to conduct and develop a business in order to ensure its competitiveness and competitive stability.An in-depth study of startup competencies will allow developing the theory of entrepreneurship, enriching the education system.

The article examines the essence of competition within the educational services market, as well as the subjects involved in competition. Examples of competition not only within the country, but also at the international level are given; the essence of the educational services market, its components are considered.The theoretical and practical aspects of the current state of competition in the educational services market are revealed.The main directions of competition in the educational services market and its classification are determined.

Subject. An innovative transformation of the business model of a company that organizes trade shows is investigated. Purpose. To develop a project concept for an innovative transformation of the business model that strengthens the competitiveness of the exhibition company. Methodology. The methodology for developing the transformation project and methods for supporting the design of analyses are based on the recommendations of researches from St. Gallen University (Switzerland), as well as on the author’s managerial experience in exhibition business. The methodical recommendations and descriptions of 55 successful business model templates are presented in an orderly manner by O. Gassmann, K. Frankenberger, and M. Csik in the book “The Business Model Navigator”. Findings. Three-stage cycle of business model development provided by O. Gassmann’s methodology is made taking into account the economic and technological features of the exhibition business. It led to the concept of an innovative business model with two root innovations: a two-format exhibition consisting of a permanent virtual part and periodic face-to-face sessions, and a value proposition supplemented by business contacts between exhibitors and target visitors. This business model provides a stronger competitive position for organizers of both traditional and virtual exhibitions than the mono-format one. It has the ability to be adapted to external conditions by adjusting economic and technological parameters. It also has the potential to further expand of consumer segment through regional exhibition business and further transform of value proposition by replacing business contacts with transactions between exhibitors and target visitors. Conclusions. Obtained results are of scientific, methodological and practical significance. According to them one can judge what is provided by O. Gassmann’s methodology and how to use the tools of the methodology when designing an innovative transformation of the business model of an exhibition company. The developed concept of innovative transformation, which contributes to the intensification of business contacts between exhibitors and target visitors and strengthens the company’s competitive position, adds to the theory of two-sided exhibition markets.

The article examines the relationship of stakeholders associated with trans-Eurasian railway containerized cargo transportation along transport corridors from the Far East to the western border of the Russian Federation (hereinafter RW CT). A stakeholder map has been generated, which allows us to identify the degree of influence of stakeholders on the achievement of strategic goals, as well as the impact of activities on the implementation of RW CT on stakeholders. Using the method of analyzing hierarchies, a hierarchy of stakeholders was established according to their importance in terms of achieving strategic goals (in particular, increasing the competitiveness of RW CT). Also, a hierarchy of goals and interests of stakeholders is defined to achieve strategic goals.

Market changes affect consumer psychology. Consumer behavior is variable. In this study, the author examines some of the main aspects of consumer psychology that help to understand consumer behavior. Consumer behavior includes the psychological processes that consumers go through when recognizing needs, finding ways to meet them, making purchasing decisions (for example, whether to buy a product, and if so, which brand and where), interpreting information, making plans, and implementing these plans (for example, by making comparative purchases or actually purchasing a product).The movement from scarcity to saturation of demand leads to the fact that among a large number of goods and services, the buyer begins to look for something that meets his personal aspirations for self-realization.A well-known point of view used in consumer psychology is behaviorism. This branch of psychology asserts that people’s actions are conditioned by external stimuli. Consumers want individuality. Individuality in consumer psychology is how the possession of a product increases their self - es- teem or satisfies a need caused by external influence.The era of mass production of goods has been replaced by customization, reflecting the change in consumer priorities (instead of the desire to be “like everyone else”, a new generation of consumers values their own individuality). Customization (English to customize - customize, change something, making it more suitable for the needs of a particular consumer). This is achieved by making structural or design changes and individualizing products to meet the needs of specific consumers.Customization in the full sense of the word is not an extension of the product line, but a unique product for a specific consumer, which creates a potential demand for a product category.According to the author, the topic of customization is very ambiguous. For example, in the retail business, the use of customization in relation to mass-market food products is not entirely correct. Customization is considered an ideal way to interact in the “supplier of goods or services - customer” scheme. It provides a competitive advantage by creating a higher value for the customer. The main goal of customization is to create a sense in the consumer that the work is done personally for them and meets their personal needs.

He article discusses the current state and trends in the development of the sharing economy as a business model. Initially, the sharing economy assumed an exchange between people, but businessmen quickly learned to use the growing popularity of the trend. Companies began to provide platforms for sharing goods.The growing number of mobile and online platforms that effectively connect people who have underutilized assets with people who want to use them, allows you to advertise and sell products widely. In the sharing economy, the role of the consumer is changing to a two-way one, with consumers acting as buyers and suppliers of resources.By “sharing economy” the author understands such a social model, where there is a conscious rejection of private property in favor of collective, and this refusal is associated not with a lack of money, but with a desire to expand their capabilities.The economy of shared consumption today affects most areas of everyday life, changing the methods of transportation (Uber app, BlaBlaCar, Delimobil), living conditions in travel (on Airbnb), ways of entertainment (Netflix and YouTube, etc.), performing tasks (TaskRabbit itself), financing (Kickstarter), etc.Continuing the research, the author found that a number of prerequisites influenced the emergence and development of this business model, for example, the development of the Internet, a change in thinking in favor of a more open and trusting (for example, a trip with strangers to the BlaBlaCar site), a lack of desire to save for a long time to purchase property, urbanization, etc.

A method is proposed for calculating the product and geographical boundaries of the commodity market based on the initial data obtained by the Antimonopoly authority from sellers and buyers participating in the survey as part of the Antimonopoly investigation.The method includes special terminology, forms of representation of source data, and an economic and mathematical model of the commodity market designed to calculate the boundaries and composition of market participants.The method provides full computerization of processing of initial data received by the Antimonopoly authority from the survey participants.The main differences between the proposed method and the standard method of SSNIP (hypo thetical monopolist Test) are considered.

The article considers the potential of linking the methodology and tools of competition policy with the main mechanisms of strategic management planning aimed at achieving the priority goals of the state, including the processes of goal setting, forecasting and planning the socio-economic development of the Russian Federation and the positive dynamics of its competitiveness. The article analyzes the trends and highlights the principles of deployment of the process of forming a systemic springboard of competition institutions as an element of state economic policy. Special attention is paid to a new spatial strategy containing proposals to counteract inter-regional imbalances and mitigate imbalances in the socio-economic conditions of individual regions. The main trends and problems of development of the national economic space are analyzed. The role of the human factor as a leading specific factor in competitive relations is emphasized. The author analyzes regional development imbalances that are systemic in nature and, of course, have a negative impact on markets and the quality of their competitive environment, as well as macroeconomic indicators. The role of transport infrastructure in reducing the level of interregional differentiation in the socio-economic development of the subjects of the Russian Federation and stimulating competitive relations is updated. The assessment of the level of competition development in the country is given; the work carried out by the state at all hierarchical levels of the economy in the field of competition development, including the influence of the state on business activity. There are two main directions of activation of competitive relations in the framework of strategic planning: methodological and organizational and economic

The paper explains the interaction of science, entrepreneurship and digital technology as a key factor in the formation of a new entrepreneurial philosophy. The prospects for the development of R&D in the digital economy are examined, corresponding problems that are associated with the unsatisfactory position of Russia in the international scientific and technological exchange in terms of solving the problems of digitalization are identified. The development of the startup ecosystem in Russia is analyzed as a key result of intellectual entrepreneurship. The conclusion is drawn on the necessity of consolidation of digital and knowledge economies features for entrepreneurial culture boosting, which in its turn, is an important factor for the National economy growth.

Reviewing the trends in the development of corporate governance and shareholder law in Russia over the past six years, including the vectors of their evolution, identified on the basis of an analysis of rule-making activities, judicial practice, and regulatory activities of companies, the author puts forward a series of interrelated proposals aimed at improving it. These include: revising the set of criteria for corporate publicity, expanding the “lineup” of types and categories of shares, reforming the doctrine of threshold participation in equity capital, dramatically improving the regulatory framework for holding companies, and improving the training of specialists in the field of corporate governance.