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Journal archive

№3(75) July-september 2019 year

Content:

Industry market

Author: A. Ilin

The article deals with the business risks arising in economic relations of stakeholders in sports industry. The author makes a conclusion that the industry is characterized by risks arising both within economic entities and in their relationships in the external environment. Especially if these relations arise in the international arena. The example of the global company Formula One shows that the management of such companies uses a cognitive approach to risk management. So, possible reasons for political risks can be negative for this business political actions. Moreover, international activity leads both sides to a balance of national and business interests. Economic risks are the risk of non-return on investment in the project. On the example of the race track “Sochi Autodrom” the article analyzes positive and negative cash flows of the project and concludes that the project is a classic macroeconomic case with a long-term return on investment.

Digital transformation affects all areas of the economy either implementing IT-technologies or just enjoying their spillovers. Compared to other transportation spheres, freight industry is a subject to significant competition effects. On the one hand, these effects stem from the fact that large operators can provide integrated services and carry out multimodal transportation and door-to-door delivery. On the other hand, some delivery companies tend to implement territory “zoning” strategies and specialize on the certain cargo type which may lead to cornering the market. Delivery companies in developed countries have already outperformed Russian ones in digital technologies implementation: their quality of railways and carriages, air transportation services and trucking logistics is much higher. The main obstacles of digital technologies implementation in cargo transportation industries include the need significant investments (which especially affects small companies’ performance), lack of digital aspects in the industrial policy, lobbying of large cargo companies. Fast penetration of digital technologies also causes several competitive risks. There exists a tendency towards market consolidation which is especially important in terms of the emergence of large multimodal transport companies, who may exploit its dominant position to eliminate competition. Moreover, nowadays there exist several freight platforms entrusting transportation duties to the actual carrier companies by means of vehicle-cargo matching. The business model when a platform does not own freight transport is new phenomenon for the freight industry as well as for the regulators. That is why the regulators need to take into account new digital trends in freight industry and develop their own services for gathering reliable data to keep an ear to the ground in promoting competition in the transportation sphere.

The problem of increasing business competitiveness through the implementation of investment projects is particularly acute in crisis and post-crisis economy. In the context of changing external conditions and the development of economic science it is necessary to systematize and to improve the tools of evaluation of investment projects aimed at increasing business competitiveness. The article describes the possibility of improving tools for appraisal of innovation potential of the project, commercial and investment attractiveness of the project, analysis of project risks.

The subject area of the article is the competitiveness of teachers in the relevant industry segment of the domestic labor market. It clarifies the notion of competitiveness of the worker at higher school, argued the need for its continuous monitoring to improve management efficiency quality of human capital of the modern University. The criteria allowing to estimate objectively degree of competitiveness of scientific and pedagogical workers, therefore-their value for the employer are defined. Short recommendations are formulated to the management of Russian universities to ensure the compliance of their own teachers with the criteria under consideration.

Author: A. Kotenko

The article describes in detail the market forces exerting increasing pressure on the pawnshop market in Russia: the level of competition, inter-product competition, new threats, changing consumers and suppliers forming the price strategy. The microfinance niche of pawnshops is undergoing a significant transformation along with the entire financial market, the diversity of the financial landscape is shrinking, competition is intensifying.

The article describes the history of the development of a resource based view to assessing the competitiveness of enterprises and organizations. The basic concepts of the resource based view are singled out: heterogeneity and limited mobility of resources, resource competitive advantage. The article gives examples of correct and incorrect application of the resource based view to the competitiveness of educational organizations.

Author: A. Malygin

The article discusses one of the marketing tools — price and its specificity in the sports industry. Here, in addition to the money price, you should also consider the temporary price, i.e. one that is measured by the time that customers of sports events and services pay for their use. Of importance is the temporary price in the mass and amateur sports, where in the economic exchange there are no traditional monetary forms of relations.

Antitrust regulation

Author: I. Kurnysheva

In article the competitive factor of structural modernization of the Russian economy is considered. Trends and problems of the competition and the competitive environment are analysed. Special attention is paid to the National development plan for the competition for 2018–2020 as to modern institute of public administration by structural priorities. Analytical assessment of the impact of the competition on structural processes and indicators of macrodynamics is given. On the basis of use of a wide range of domestic and world theoretical and empirical literature the bibliographic analysis of influence of the competition on economic growth is carried out. Characteristic of level of the competition on the basis of polls of heads of the enterprises is presented. The main results about ranks of the indicators and processes characterizing summary results of the competition and competitiveness of economic dynamics according to results of the WEF during the period from 2014 to 2018 are designated. Separate aspects of activity of the state and FAS Russia as institutes of competition and structural shifts are disclosed. Work is illustrated a number of statistical calculations.

Author: A. Kovalenko

The article attempts to analyze the methods of deregulating the industries of natural monopolies and evaluate the applicability of essential facilities doctrine to the task of antitrust regulation of the activities of digital multi-sided platforms — one of the most actual problems, facing the theory of competition today. The article describes the common features and differences of market structures of natural monopoly industries, deregulated using the «essential facilities» doctrine, and digital platforms.

The effects of national antitrust are studied in a global context based on modeling trade between two countries with a strict specialization in the production of goods. An equilibrium is explained in terms of the choice of the competition protection mode for the case of lack of coordination in law enforcement, on the basis of the accepted assumptions regarding the incentives of the national antimonopoly authorities to act in order to maximize the total welfare on the internal market. This equilibrium entails a case in which national antimonopoly authorities choose to fight only those infringements that lead to negative effects for internal markets and avoid fighting infringements by national companies on export markets. The Pareto-improvement conditions as a result of the adjustment of the competition protection regime at the supranational level are explained, and the boundary conditions for the supranational antitrust in terms of cartel deterrence are identified. The results obtained allow us to demonstrate the sources of obstacles to the formation of a coherent competition policy at the supranational level and to find the conditions under which these obstacles can be overcome. Symmetrical extraterritoriality may be one of the options for providing Pareto improvements, but the costs and ways of its implementation will play a key role in evaluating the efficiency of such a solution.

Entrepreneurial competencies

In the light of transformations, which happen in contemporary highly competitive society practical and theoretical significance of the problem of an entrepreneur’s image making is growing. The purpose of this paper is to find out which parts of an entrepreneur’s image are considered to be the most important both by themselves and by their business environment. In order to define it the work gives an experimental research of entrepreneurs’, managers’ and specialists’ opinions about a contemporary entrepreneur’s image and provides the analysis of its results. The method of research consisted of oral and written interviews, as well as interviews in social networks. The analysis resulted in considering key features of a contemporary entrepreneur’s image. The article shows that the respondents consider the following to be dominant features of the image: appearance, individuality and environmental friendliness which includes compliance with the timing, agreements, reaction to the partners’ requests. Meanwhile professionalism was regarded as secondary in the list of key characteristics of the image.

Author: L. Bogunov

The article presents a new vision of the labor behavior of an employee as a subject of competence of management of utility of the labor activity knowledge in a competitive environment. Solving the problem of disclosing the substantive aspects of competence and achieving the corresponding goal was carried out using a combination of methods: dialectic, systemic, mental experiment method, modeling method, logical methods and, accordingly, using elements of the dialectic, teleological systemic, competence approaches, and the principle of inconsistency. From the point of view of the principle of inconsistency, the phenomenon of knowledge of one’s own labor activity (KOOLA) is revealed. KOOLA is understood as a set of labor actions of the employee, optimized for their usefulness and reflecting the knowledge of the employee on the labor activity in general. KOOLA is shown as consisting of its various parties, because in the process of formalization it is differentiated into many parts — labor actions knowledge, which are determined by the subject of competence in terms of total and marginal utility. In this sense, an employee can act as an entrepreneur, where purposefully exercising the management of the utility of KOOLA, involving the consumption of labor actions knowledge with greater or lesser utility, also leads to greater competitiveness in the conditions of market relations and labor interaction with other competing employees, as subjects of KOOLA and, potentially, subjects of competence. The results obtained in this work can be used in further studies of the potential of entrepreneurial competence of managing of KOOLA from the point of view of employee competitiveness, and can also be recommended for use, as part of the existing system of general and special education to prepare a modern competitive specialist, and in terms of corporate training to improve the competitiveness of the labor behavior of employees.