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Journal archive

№3(69) July-october 2018 year

Content:

The issues of entrepreneurship education

The article deals with the issues of training in entrepreneurial education, the role of damage assessment and risk management in the formation of the competencies of future entrepreneurs. The analysis of domestic and foreign approaches to the formation of basic entrepreneurial competencies. The paper emphasizes the importance of the entrepreneur’s ability to analyze and manage risks, including from external anthropogenic and natural impacts. The analysis confirmed that an important component of the educational programs of entrepreneurial education are the disciplines related to damage assessment and risk management in entrepreneurial activity. The article contains the study of educational programs of bachelor and master’s degree programs of 55 leading Russian Universities that provide training in the areas of «Economics», «Management» and «Innovation». The study revealed a low indicator of the average proportion of subjects forming competence in the field of damage assessment and risk management, as well as the advantages of educational programs in the direction of «Economy» in the study of these issues. The article raises the problem of methodological support of disciplines on damage assessment and risk management, as well as describes the previously conducted study on the assessment of comprehensive damage, which was conducted in 2016 – 2017. In the course of the previous study, for the first time the definition, classification and methodology of comprehensive fire damage assessment, taking into account the assessment of indirect economic, socioeconomic and environmental — economic damage, was proposed. The developed methodology will enable to train future entrepreneurs to the issues of damage assessment and risk management.

The article describes of the phenomenon of entrepreneurship and the analysis of entrepreneurialtype university models. The authors believe that the current economic situation in Russia requires the choice of a further trunk line for the development of the economy and society: either state-based or a private-entrepreneurial development model. The authors adhere to the second line, unfolding their position on the problems of entrepreneurial education. The choice of the entrepreneurial model coincided with the self-determination of the modern university as an institution experiencing a crisis of classical identity and the search for new models and types of university education. To substantiate the model of an entrepreneurial-type university, the authors identify a number of modern trends in the development of higher education: the trend of changing the time frames, the trend of transboundarity, the trend of identity change, the trend of forming the «third mission» of the university. Against this background, the article shows that the choice of the entrepreneurial model of the university is organically connected with the development of entrepreneurship as a phenomenon. The authors understand entrepreneurship following H. Stevenson as a type of thinking and action, which «seeks opportunities beyond the currently controlled resources». This, in turn, means that entrepreneurship is not just about business. The authors show directions of development conducted by Russian universities that build different versions of entrepreneurial education: within the framework of the concept of an entrepreneurial university, through a model of a innovations-type university, and through the introduction of entrepreneurial education in different formats, programs and projects. The article shows the experience of building an entrepreneurial-type university at the Novosibirsk State University of Economics and Management with reference to existing practice and definitions of entrepreneurship. The article also provides data on surveys carried out by the authors among entrepreneurs, showing their attitude to entrepreneurship education and entrepreneurial universities. The results of the surveys show the adequacy and timeliness of building the entrepreneurial university model at the present time.

The article presents the results of research on methods of peer review as a methodological basis for the creation of a system of expert assessment of the quality of education in the field of technological entrepreneurship. The urgency of creating an expert evaluation system for education was substantiated.

Industry market

Author: E. Golovanova

Nowadays in the era of digital economy, volumes of available real-time data on the consumer behavior are growing rapidly. This should naturally encourage a shift in the ways of collecting and analyzing information for competitive analysis. That is why many organizations are facing questions if traditional competitive analysis tools and models are effective in the current reality? How to use modern data to build an analysis of competition? In this current research author is trying to answer this type of questions with the help of interviews with Russian luxury consumers. The main aim of the study was to identify sources of information that luxury consumers use in their decision-making journey. Based on the data collected in the interviews it was identified that the sources of information vary depending on the stage of the consumer journey and include the following online factors: search, brand web-site and online mentions that can be divided into three major groups: online reviews, online publishers and blogs as well as mentions in social networks. Based on this criteria author conduct competitive analysis of luxury beauty market in Russia. The study may be interesting for companies and researchers specializing in luxury marketing in Russia as well as on the global level.

The theory of competition

Author: N. Bondareva

Currently, Russia is experiencing an economic crisis, which is aggravated by the imposition of economic sanctions and the forced application of the policy of import substitution. Import substitution is a complex process in which high technologies and innovations that make products competitive play a leading role. The author pays great attention to the directions of studying the problems of import substitution. It is revealed that the problems and the mechanism of economic policy of the state are analyzed in the most detail, which makes it possible to determine the nature and place of the competitiveness of corporations in the implementation of measures for import substitution. The article deals with the features of corporate competition in the conditions of economic policy of protectionism. Attention is paid to the factors influencing the competition of corporations: the availability of resources, mandatory export of goods, participation in global value chains.

Author: A. Alaverdov

The article argues for the need for an effective security service as one of the full-fledged headquarters units of the modern practice-oriented University operating in a competitive environment. The branch specificity of security in the sphere of higher professional education is analyzed, in particular, the existing advantages and additional «pain points» are revealed. It defines and explains the threat of reputational, information and property safety of the subjects of the higher school from competitors, its own employees and students. The possible negative impact of the implemented threats on the market position of the University is analyzed. It is proved that the main of them is the disloyal and irresponsible behavior of teachers, contributing to the deterioration of the business reputation of their employer in the eyes of the main consumers of its services, the Supervisory authorities of the state, other members of the national educational community. The main functional tasks of the security service and the powers necessary for their successful implementation are formulated and disclosed. The administrative, human, logistical and financial resources to be made available to it have been identified. The standard organizational structure of this division, the list of corporate local acts regulating its activity, and also system of external and internal administrative communications of security service are developed. A set of organizational, economic, psychological and other measures that can really motivate other departments, departments and departments of the University to actively interact with its security service is proposed. Methodical requirements to the organization of its practical activity are defined and proved, criteria for an assessment of efficiency of functioning are formulated.

Author: V. Mikhalchuk

This research develops an approach to analysis of market power effects after domestic Russian mergers and acquisitions (M&A) and tests potential success factors for increasing market power after M&A. The sample is based on the Mergermarket database and includes 171 domestic Russian deals closed between January 2006 and September 2015. This paper makes two primary contributions to the literature. First, this paper is related to the recent research that investigates M&A in emerging markets. Our paper is unique in that we study domestic Russian M&A based on long-term firm accounting data. This approach captures private companies and small deals that make up the majority of the Russian M&A market. The second contribution is the evaluation of market power effects after M&A both for the entire Russian M&A market and for the separate industries. The analysis shows that domestic Russian deals do not lead to significant increase in market power. Only 49% of the deals are successful and, on average, they lead to 2,6% increase in EBIT margin. The most successful industry is wholesale and retail where 68% of the deals are successful. This article may be useful for company management to estimate value of prospective M&A deals and for academic researchers interested in analysis of emerging markets M&As.

Author: K. Kudryavcev

The article reveals the foundations of the concept of state antimonopoly regulation, it defines the state’s failure in regulation. Based on the results of analysis of amendments introduced in the Law on Protection of Competition, failures in state antimonopoly regulation were investigated. Using the scenario approach in the analysis of the competitive environment, in cases of prohibited concerted actions, it was proved it is necessary to determine the threshold values of the Herfindahl-Hirschman concentration index, and do not take a share because their minimum size which was defined in the Law on Protection of Competition does not speak of potential opportunities of economic entities to restrict competition in the commodity market. Using the statistical method, it is proved that the introduced criterion, requiring determination of the size of the revenues of economic entities when establishing a dominant position, has lowered the quality of antimonopoly regulation, as many organizations previously subject to antimonopoly control are excluded from regional commodity markets. Conclusions about the failures in antimonopoly regulation and the shift in the balance of interests between the state, business entities and consumers are also confirmed in the article by the analysis of the dynamics of the number of initiated cases on violation of the antimonopoly legislation. According to the results of the research, it is determined on which side the balance of interests lies today in the model of antimonopoly regulation, the directions of further improvement of antimonopoly regulation are revealed, and the characteristic of its modern phase is given.

Author: O. Osipenko

The article explores the various phenomena of intra-firm competition of corporation insiders: coowners, top managers and other entities, admitted to trade secrets, other confidential information. Based on the results of the analysis of current judicial and corporate practices, the main forms of competing activities of corporation insiders are distinguished: the creation of a counterpart-company, the withdrawal of assets, the transfer of client base, and others. The article substantiates recommendations to conscientious participants of companies, aimed at effective prevention and counteraction of competing activities: conclusion of the corporate contract, maintaining regime of trade secret, conduction of corporate audit.

Article describes two important theoretical and methodological problems of science and practice of enterprise competitiveness management, based on the analysis of scientific articles and monographs on competitiveness. The study of modern scientific approaches to assessing the competitiveness of the enterprise made it possible to clearly identify the error of identification: competitiveness and efficiency (profitability, effectiveness). The article emphasizes the duality of the category «competitiveness», which allows to apply it differently to the assessment of the enterprise and its products. The article shows examples of how these described theoretical problems are reflected in the methodology, developed by scientists to assess the competitiveness of enterprises. To solve these theoretical and methodological problems, the author suggests using the conceptual triad of competitiveness: resources, process and results of competitive activity.

Entrepreneurship theory

The paper focuses on ethical and moral issues of modern business activity in Russia in the interface between innovative economy and digital. The authors consider theoretical approaches to business ethics, investigate its major categories as an integral attribute of business and correlate them to a professional field of activity emphasizing relevance of research. The historical background is given, the main mental characteristics of Russian entrepreneurs in different epochs are featured and modern research views on business ethics essence are put forward. Such key categories of business ethics as «good», «evil», «justice», «honor», «dignity», «conscience», «obligation», «duty» are debated and it is emphasized that business ethics can be considered to be the instrument for successful business activity performance and reducing costs. Due to the transition from innovative economy to digital new kinds of social and economic interaction between people arise. The paper also represents the current situation in business activity issues all over the world and working out of a new international document MiFID II in particular. The authors’ findings on expectations of respect for norms of enterprise ethics by generation of Z are reflected. The authors draw a conclusion that giving accent to the main categories in business ethics subject matter is relevant and necessary for modern entrepreneur model shaping.

Author: K. Potiy

The analysis of the modern entrepreneurship’s competitive environment on the example of family entrepreneurship which has allowed the author to draw a conclusion on effectively functioning competitive environment as a determinant of a state and dynamics of any branch market’s competition is presented in this article. The family enterprise is defined as a micro entrepreneurship’s subject within which various forms of close relatives’ enterprise activity on the basis of their joint family capital can be realized. It is noted that development of the family entrepreneurship’s competitive environment in modern Russia requires improvement of institutional environment’s quality, in particular qualities of regional and municipal programs and actions for micro entrepreneurship development. The value of antimonopoly regulation as one of the main instruments of competitive environment’s formation and development is emphasized. The conclusion is drawn on minimization of administrative barriers for realization of the market economy’s principles with preservation «transparent» control of democratic institutes as the main objective on the way of the competitive environment’s development of family entrepreneurship in modern Russia.