List articles
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№ 5(95)
31 october 2023 year
Rubric: The practice of entrepreneurship in a competitive environment The author: Alaverdov A. |
The subject area of the article is one of the areas of market rivalry of small businesses (hereinafter referred to as SMEs), namely, the poaching of leading specialists from competitors. The scientific position is argued, according to which, in the field of small business, the practical implementation of the above method of unfair competition has certain specifics, in particular, the active role of owners who personally act as a «bounty hunter», as well as their use of uncharacteristic for medium and large entities business motivational tools. In addition, only in the studied area of entrepreneurship is a situation possible in which the transfer of only one specialist to a competing firm can not only worsen, but completely and immediately undermine the market position of the victim of aggression. This should be taken into account by the management of any SME focused on the use of high-quality human capital. The purpose of the study is to develop proposals for choosing a strategy and tactics for managing the personnel of a small enterprise, ensuring a high degree of protection of its personnel elite from the threat under consideration. The objectives of the study are, firstly, to identify the specifics of its implementation in the area of entrepreneurship under study and, secondly, to determine the most effective methods to counteract it. Results of the study: the features of the organization of the process of poaching the best specialists from competing SMEs, as well as additional threats to their competitive positions in case of their implementation, were revealed. Taking into account these features, recommendations are formulated and argued for choosing the subsequent implementation of HR technologies that allow maintaining the quality of the human capital of a small enterprise as one of the important factors that ensure its competitive position in the serviced market. Continue... |
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№ 5(95)
31 october 2023 year
Rubric: The practice of entrepreneurship in a competitive environment The author: Emelyanov V. |
The article is devoted to virtual reality technology, its application and the main competitive advantages of implementation in the restaurant business. Unlike other approaches, the author extends contextual dependence to any training courses included in the training program. The main areas and competitive advantages of virtual reality technology in the hospitality industry are analyzed. Using the example of the competitive advantages of VR indicated in the article, it is shown how this technology should be applied at the enterprises of the restaurant business to successfully maintain competitiveness and further development. The article has practical significance, since virtual and augmented reality technology is successfully used in real business in competitive conditions, creating sustainable advantages for user organizations in the service market, as well as theoretical significance due to a comprehensive analysis of the essence, advantages and disadvantages, the main areas of application and competitive advantages of VR and AR technology. Continue... |
| The article is devoted to the consideration of various methods for assessing competitiveness in the context of changes in the internal and external conditions of the functioning of enterprises under the influence of digitalization, import substitution processes and other challenges in the domestic economy. The article notes that methods for assessing the competitiveness of an enterprise are quite well developed in theory and are widely used in practice. However, a certain problem is the approach to choosing a method in relation to the system of indicators for assessing the competitiveness of a particular enterprise. The obtained competitiveness assessments serve to identify the strengths and weaknesses of the enterprise. In the future, measures are developed and implemented to eliminate weaknesses and strengthen strengths. Various methods for assessing competitiveness are considered: the theory of comparative advantage, the theory of equilibrium, the theory of J.-J. Lambin, McKinsey analysis method “7S”, enterprise competitiveness analysis method “GAP”, competitiveness analysis method “LOTS”, PEST analysis, SWOT analysis, “4P” methodology, benchmarking method, competitiveness assessment method based on the provisions of the theory of effective competition. The author supports the opinion of those researchers who consider three levels of competitiveness indicator: tactical, strategic and operational. At the operational level they will use an indicator of product competitiveness, at a tactical level – an indicator of competitive potential, at a strategic level – competitive advantages and growth in the market value of the enterprise. The author has proposed an improved algorithm for calculating indicators using a model for dynamic assessment of competitiveness, which makes it possible to identify the leader (the most promising enterprise) and use its indicators as normative ones when planning measures to increase competitiveness. In the future, the resulting deviation of actual indicators from the standard (indicators of the leading enterprise) allows us to outline operational, tactical and strategic measures to increase competitiveness. Continue... | |
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№ 5(95)
31 october 2023 year
Rubric: Digital business transformation Authors: Dorofeev O., Evlanov M. |
The article is devoted to the study of innovative methods of crisis management of Internet platforms, which are becoming an important component of the modern economic environment. In the course of the research, various methods of analysis are used, including a detailed examination of modern crisis management strategies and an analysis of successful cases of integration of innovations into Internet platforms. The obtained results emphasize the importance of innovative approaches for effectively overcoming crisis situations and ensuring the sustainability of Internet platforms, and the analysis of practical examples shows that innovations contribute to improving competitiveness, optimizing user experience and increasing the financial performance of Internet platforms. The results of the study emphasize the importance of innovation for crisis management of Internet platforms, which also defines the main aspects of the theory, including the core and protective shell, and also shows the possibilities of its transformation based on the integration of the principles of the theories of disruptive innovation by K. Christensen and technological revolutions by K. Perez. The study demonstrates that changing the protective shell of the theory of crisis management under the influence of institutional changes caused by technological transformations is an important element of successful crisis management of Internet platforms. Thus, this article provides valuable practical recommendations and contributes to the expansion of the theory of crisis management of Internet platforms. The contribution made to the field of crisis management emphasizes that innovations are an important tool for effectively overcoming crisis situations, increasing competitiveness and ensuring the sustainability of Internet platforms. Continue... |
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№ 5(95)
31 october 2023 year
Rubric: Digital business transformation Authors: Sklyuev A., Khabarov V. |
In modern world practice, there is an increasing interest in the application of organizational and managerial innovations, and there is also an accelerated development of the global electronics industry, which requires additional sources of improving the performance of Russian enterprises in this industry, which are mainly in catching up positions relative to global competitors. Therefore, the study of the impact of organizational and managerial innovations on the effectiveness of organizations of the electronic industry in Russia is an urgent scientific task. It is worth noting that there are no studies in Russian publications on the importance of organizational and managerial innovations in the development of the electronic industry in Russia. The purpose of this article is to determine the degree of importance of organizational and managerial innovations in the development of the electronic industry in Russia. The implementation of this goal required solving the following tasks: to analyze the possible transformation in the electronic industry of the Russian Federation and the prospects of the industry in the sixth technological order and the fourth industrial revolution; to determine the aspects of the impact of organizational and managerial innovations on the effectiveness of organizations during technological changes; to determine the impact of organizational and managerial innovations on the effectiveness of R&D in the electronic industry of Russia. As a result, the high importance of organizational and managerial innovations and the need for long-term intensification of the use of this type of innovation in the electronic industry of Russia are proved. Continue... |
| Rivalry is present in various spheres of human activity, for example, rivalry (competition) for a workplace, for a position, for the necessary resources, for a free place in transport and for points/grades in the educational process. The article is devoted to the issues of competition among students in educational activities for grades, including in the implementation of the point-rating system of assessment in educational institutions of higher education. According to various studies and based on the experience of the author’s professional activity, the use of a point-rating evaluation system in educational organizations has both its advantages and disadvantages. So, one of the indisputable advantages is considered to be an increase in students’ motivation for learning activities (to complete the task better than classmates), and one of the disadvantages is considered to be competition (sometimes unfair) for the assessment necessary for the student (often, this is a tough comparison with the scores received by classmates, and dissatisfaction (not corresponding to the real state of affairs) earned assessment, etc.). The significance of these points is enhanced due to the subjectivity of the teacher’s assessment of students, as well as the peculiarities of the distribution of points (individually for each teacher) and the evaluation of various creative educational works. Based on the study of the interaction of competing parties in educational activities for points, some methods are proposed, the use of which contributes to conscientious rivalry among students (joint gain, gain due to advantages), which indicates the practical significance of the article. The article shows that even with a detailed description and justification of the assessment (drawing up a scale and its criteria), various controversial issues will still arise in the assessment of students, leading to a certain form of rivalry in educational activities. Continue... |
