List articles
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№ 4(94)
31 august 2023 year
Rubric: The practice of entrepreneurship in a competitive environment The author: Lednev V. |
The article analyzes various directions of business development in the Russian sports industry, which ultimately form a potential demand for entrepreneurship training in different segments. The Russian sports industry today shows absolutely different successful examples of entrepreneurship development applicable to industry segments, meaning professional and mass sports, as well as the sports and wellness industry. The analysis of successful business practices in the sports industry makes it possible to determine the main trajectories of possible educational programs. Among them are club activities, organization of sports events and personal management of a professional athlete. Each development trajectory is associated with specific product manufacturers and their consumers. The main products of the sports industry are sports events and sports and wellness services. Manufacturers include professional leagues and clubs, organizers of sports events, fitness clubs. Among consumers, viewers and fans, partners and sponsors, various media and clients of sports and fitness clubs can be distinguished. Therefore, specific professional competencies differ markedly, although there is also a set of general professional competencies. The development of a matrix of professional competencies in the future will help make these training programs very popular for entrepreneurs. Continue... |
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№ 4(94)
31 august 2023 year
Rubric: The practice of entrepreneurship in a competitive environment Authors: Zolotareva V., Ivkova E., Savina S., Tyatenko A. |
Sustainable development is the most significant global goal and the economic cornerstone of achieving it is the transition towards a new, innovational model – the circular economy model. This process is the main driver of business evolution in many countries and it promotes the changes in current competitive strategies in line with best world practices. In the modern conditions of drastic transformation of global and national business spheres and intensifying competition the importance of the transition towards circular economy rises even more. The article focuses on circular business models widely embraced by national and foreign companies. The authors highlight different approaches towards classification of circular business models. It is underlined that the McKinsey ReSOLVE framework is the most practice-oriented one as it provides a detailed plan of establishing circular economy. The relevance of the topic is noting the role of circular models as promising competitive advantages. The authors demonstrate real examples of its usage thus showing the opportunities of it in competitive strategies. It is pointed out that possibilities of implementation of circular business models among industries and their economic returns vary. The special attention is drawn to the ‘virtualization’ model as it can be applied to many spheres with different effectiveness. The conducted research also proves that potential benefits of the business models in question go along with substantial costs of the transition period. The basic conclusion is the rising role of the circular economy business models in shaping modern commercial field. Continue... |
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№ 4(94)
31 august 2023 year
Rubric: The practice of entrepreneurship in a competitive environment Authors: Leonov M., Khabarov V. |
In the conditions of modern trends in the development of the world economy, the issue of ensuring the efficiency and competitiveness of the domestic economy is becoming more and more relevant. It is expedient to consider examples of foreign and domestic experience of using project management as a basic paradigm of economic development. The greatest interest in this article is shown to the development of public-private partnership in the implementation of national projects and programs as a tool to ensure high competitiveness of public project management. Taking into account the strategy of project-based development of the Russian economy, the structure of national projects management is analyzed, and proposals to improve the processes of ensuring the competitiveness of national projects are formulated. The article provides a comparative analysis of various forms of management in the implementation of national projects, and also considers foreign experience in the use of mixed forms of management of large-scale projects. The purpose of the study is to substantiate the necessity of using project management technologies in the implementation of national projects and programs to ensure the competitiveness of the Russian economy. The objectives of the study are reduced to a comparative analysis of the use of project management technologies as the main tool for improving the competitiveness of national projects and programs. The best international and domestic practices of using various forms of management in the implementation of national projects and programs have been identified. The necessity of updating the existing legislation, as well as the mechanisms of implementation of national projects was substantiated. National projects. On the basis of comparison of domestic and foreign experience in the use of project technologies in the management of national projects, proposals for improving the management mechanism as a tool to improve the competitiveness of national projects and programs are made. Continue... |
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№ 4(94)
31 august 2023 year
Rubric: The practice of entrepreneurship in a competitive environment Authors: Andrunik A., Afonin-Terziyski A. |
The article concentrates on questions of improving the management of organizational behavior of personnel in the field of contact centers. Difficult post-crisis economic realities geopolitical tensions on the state of the labor market and, as a result, changes in the number of employees, actualize previously unresolved problems associated with staff turnover. The article analyzes the scientific developments of domestic and foreign scientists on the problem of staff turnover; examines the actual state of contact centers (dynamism and quality of personnel); the need to develop a system of organizational and practical approaches to solving the problems of employee retention and the responsiveness of contact centers to technological change, using the humanistic principles of organizational behavior management. The article focuses on new recruitment methods developed by representatives of domestic recruitment, digital technologies in the planning, training and evaluation of personnel, the development of HR analytics. The article is of practical importance, since the set of recommendations developed in it, focused both on the current moment and for the future, includes proposals for the selection and implementation of appropriate mechanisms for improving personnel management, the priority of which is the development, motivation and retention of employees. The use of this article can help modern Russian contact centers optimize their staff activities and help managers to develop new psychological and conflictological approaches in practice, reduce stressful situations, reduce monotonous work and new ways to prevent upcoming dismissal. Continue... |
| The article is devoted to the consideration of strategic management of digital transformation of online trading platforms, as well as the identification of the basic principles and challenges associated with this process. The article substantiates the importance of digital transformation for online trading platforms and makes judgments that this strategy becomes a necessity in the conditions of rapid development of digital technologies and changes in consumer behavior. Today, digital technologies are not only means of additional expansion of resources and tools available to the enterprise, but also produce a deep revision of the essence of the interaction that develops between organizations and their customers. As a result of the evolution of the Internet, mobile devices and social media, modern consumers have become more informed, mobile and demanding, where they insist on personalized services, prompt responses and a high level of convenience at every stage of making a purchase. In the conditions of modern metamorphoses, Internet trading platforms are forced not only to adapt to new conditions, but also to implement digital strategies with an active approach to maintain their competitiveness, which indicates that digital transformation is no longer only part of the innovation plan, but represents a vital strategic task to ensure the survival and sustainable growth of the enterprise. The author draws attention to the key principles of strategic management of digital transformation, such as the development of a digital strategy, ensuring the integration of technologies, the development of digital competencies of employees and the creation of an innovative culture. It is noted that Internet trading platforms face a number of challenges in implementing digital transformation, including changing business models, increased competition and data security. The article also offers recommendations on overcoming these challenges and the successful implementation of strategic management of digital transformation of online trading platforms at the present stage of their functioning. Continue... | |
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№ 4(94)
31 august 2023 year
Rubric: Digital business transformation Authors: Abdalov M., Chausov D., Nechaev A., Trubin A. |
In the modern world, software development companies face a number of problems, such as an increase in the volume of code, an increase in the number of errors, an increase in the complexity of projects and an increase in requirements for quality and speed of development. To solve these problems, it is necessary to reduce costs, increase team productivity, reduce time for testing and debugging code, as well as improve the quality of their products, i. e. achieve competitive advantages by improving project management systems and communication in the team. The aim of the research is to find solutions to achieve competitive advantages of an IT company to improve the efficiency of project management and improve product quality through the use of mobile programming technologies. This approach has not been sufficiently investigated in the context of the Kanban methodology for workflow management. Thus, research in the field of using mobile programming in Kanban allows us to expand knowledge about the possibilities of this methodology and its applicability in various conditions. The article used experimental research, namely conducting experiments to compare the effectiveness of work and communication of teams using mobile programming within Kanban with teams not using this this methodology. The analytical method of research, comparative analysis (to highlight the advantages and disadvantages of the Mob Programming approach), the tabular method of providing information, for greater clarity, interviewing was also used. Continue... |
