List articles

Digital transformation in entrepreneurship is gaining momentum more and more. Entrepreneurship philosophy defines how we perceive digitalization: either as technology or as a new model of doing business. Global business development strategies depend on this. As a discussion issue, this study proposes to discuss not only opportunities, but also risks and threats of digitalization, with prospects of neutralizing the latter. The study of the authors is aimed at identifying the abilities of beginners and future entrepreneurs to transform entrepreneurial thinking, arguments reflecting positive and critical attitude to business transformation.The results of the study show that future specialists are ready to transform and adjust to digital progress. However, there are factors that require changes in digitalization (high costs of robotics, substitution of true digitalization with false digitalization, cyber bullying, lack of digital culture, and others).

Purpose of work. To show the dynamics of development of Internet and mass communications and their socialization, which means maximum involvement of both companies and people in the use of modern promotion technologies, their constant improvement and development of original solutions in the field of communication. Materials and methods. General scientific methods: analysis, abstraction, system-structural approach were used in the Study. Result. There are many tools for promoting companies and individual entrepreneurs. In the near future, the largest companies around the world will use social networks to communicate and solve important issues online, and this trend is already being practically implemented and will only gain momentum in the future. Conclusion. The implementation of marketing technologies in social networks requires a clear understanding of the company’s key tasks, the correct definition of the target audience, a well-developed strategy for promotion in social networks, a platform, and calculations of the company’s significant profit.

Today, Russia is beginning to actively develop entrepreneurship in the sports industry. Sports clubs in various sports are being created all over the country, and the fitness industry has been developing dynamically for many years. The article analyzes the development of the club system in mass sports. Specific efforts of the state to create sports infrastructure for sports are shown. The best practices of club activities in mass sports (running industry, corporate sports, private sports clubs) are given. It shows how dynamically sports and fitness clubs are developing. As a conclusion, we can say that Russian sports clubs have good opportunities to develop business activities in sports.

The purpose of the study was to assess the effectiveness of implementing the main directions of entrepreneurial education in 54 countries, according to experts from these countries. The study is based on information provided in the report on the Global entrepreneurship monitoring project for 2018. In the course of the research, models were developed that describe the performance indicators of two areas: teaching entrepreneurship to schoolchildren and entrepreneurial education of adults, including professional and higher education. The density functions of the normal distribution are used as models. The results of the study allowed us to determine average values and ranges of variation for most countries the values of the indicators on a scale of ten experts opinions about the effectiveness realized in modern economies, directions of entrepreneurship education. Countries with high and low values of each indicator were identified. It is shown that higher efficiency ratings are noted for the entrepreneurial education of adults. Experts were more pessimistic about the achievements in the field of entrepreneurial training of schoolchildren. A comparative analysis of the values of these indicators for Russia and foreign countries is given. It is proved that the values of each of the considered indicators are significantly differentiated across 54 countries. The absence of links between the values of each of the considered indicators and such factors as the level of income of the population in specific countries and their geographical location is confirmed.

The author believes that the process of formation of product policy, including assortment, in educational institutions of preschool and additional services is practically unstudied. In practice, the formation of educational services occurs randomly, under the influence of the authority of the manager. In fact, the formation of the assortment directly depends on the portrait of the buyer; this is the first thing that the manager of an educational institution should focus his efforts on. In this article, the author touches on a social concept such as generation Z. Sociologists in the context of the evolution of subsequent generations use such a unit.Changing the portrait of the buyer of the current generation directly depends on the decision-making algorithm for the purchase. This trend should be taken into account when creating educational products in preschool organizations and institutions of additional services. The author analyzes and highlights the characteristic features of generation Z and innovative communication tools with these subjects. As an innovative method of forming the product policy of preschool institutions and institutions of additional services, the author suggests using the principles of category management that are used successfully in the field of trade. The hypothesis of this article is the division into customers of educational services and directly by its consumers. Some motives and needs, and the second drive the first by certain requests and expectations. Often children and parents want different things. The author suggests transferring the principles of category management to the sphere of preschool and additional services.