List articles
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The sports industry is part of the entertainment industry and today competes not only for the fan or
viewer, but also for the attention of sponsors. The article analyzes the sports sponsorship market, the
opportunities of world and Russian sports for successful business promotion through their products,
and considers various levels — from the world to the Russian, from professional to amateur. The
paper proposed options for improving the system of work with sponsors, segmentation of proposals
by levels and categories, recommendations on quantitative indicators. The industry of sports in Russia,
there is the possibility of reforming the cooperation with sponsors from the legislative working
methods to market business options in sports.
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The article discusses the key role of subjectivity in the marketing process of a sports organization.
The author sets the stage for determining the subject at the very beginning of the entire marketing
process, emphasizing its importance for all subsequent stages (object definition, analysis, building
a goal-setting vision, developing tools and marketing control). The marketing entity makes strategic,
operational and situational decisions, finances and administers marketing activities, builds interaction
with other functions. The article suggests a method for determining marketing subjectivity, which
is a four-step process.
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This article emphasizes the necessity to develop domestic tourism and priority types of tourist
routes in Russia. The author considers use of family estate settlements a priority. The study is based
on empirical methods. The author has concluded that a suitable arrangement of settlement areas
and ecotourism attractiveness might be able to ensure a stable inflow of sightseers all year round.
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Category management is a breakthrough in retail practice. There are two main category management
methods underlying all the existing category management methods. They are described and
there is considered the method of the Russian scientists developed according to the main methods.
Also by ECR from category management is developed new approach of the retail and manufacturer
relationships — Category Captainship. The describing, analysis, characterizing of the category management
methods and also experience of the category management implementation in the Russian
regional retail helps to develop new category management method with changing some of the
stages sequence, specification and addition of four new stages. All the stages of the new method
are described and compared with the main methods.
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Increasing competition in production spheres creates the need to improve the management of
the competitiveness of a production enterprise in the face of environmental turbulence and requires
new approaches to assessing the competitiveness of an enterprise. The existing classifications of
methodological approaches to assessing the competitiveness of enterprises take into account in
the assessment procedure factors influencing from the external and internal environment in their
various combinations. The author analyzes the existing methodological approaches to assessing
the competitiveness of an enterprise. The article highlighted a new classification attribute for the
classification of methodological approaches to assessing the competitiveness of enterprises and
classified the designated approaches according to a new classification characteristic. The article
substantiates the introduction of information factors in the procedure for assessing the competitiveness
of an enterprise. Such an assessment is feasible from the standpoint of the proposed information-
dynamic approach to assessing the competitiveness of a manufacturing enterprise, which
assesses the integration of the economic, managerial and information resource in the marketing
communication field of the enterprise.
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№ 4(76)
30 december 2019 year
Rubric: Competitiveness of business Authors: Alaverdov A., Alaverdova T. |
The subject area of the article is the work of a modern organization to counter the threat of competitors
luring key employees who are part of its personnel elite. The very concept of the personnel
elite is specified and criteria for the inclusion of certain employees in its composition are defined. It
is argued that the degree of protection of the personnel elite from the threat of luring its representatives
by competitors is legitimate to consider as an additional competitive advantage of a particular
organization or, accordingly, its competitive disadvantage. Recommendations on the introduction
of innovative technologies to counter the threat discussed in the article are formulated and justified.
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