Authors
Bazhenov Y.
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Degree
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Administrator of the Izmailovsky District Court of Moscow, Department of the Judiciary in Moscow |
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E-mail
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bazhenovyuriy@mail.ru |
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Location
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Moscow |
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Articles
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Methodical approaches to assessing the competitiveness of an enterprise: the importance of information factors in the environment of environmental turbulenceIncreasing competition in production spheres creates the need to improve the management of
the competitiveness of a production enterprise in the face of environmental turbulence and requires
new approaches to assessing the competitiveness of an enterprise. The existing classifications of
methodological approaches to assessing the competitiveness of enterprises take into account in
the assessment procedure factors influencing from the external and internal environment in their
various combinations. The author analyzes the existing methodological approaches to assessing
the competitiveness of an enterprise. The article highlighted a new classification attribute for the
classification of methodological approaches to assessing the competitiveness of enterprises and
classified the designated approaches according to a new classification characteristic. The article
substantiates the introduction of information factors in the procedure for assessing the competitiveness
of an enterprise. Such an assessment is feasible from the standpoint of the proposed information-
dynamic approach to assessing the competitiveness of a manufacturing enterprise, which
assesses the integration of the economic, managerial and information resource in the marketing
communication field of the enterprise.
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