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The world experience of the development of federal states testifies to the need to increase the level of socio-economic development of the country due to the effective and competitive functioning of all administrative- territorial units, since the high level of development of municipalities ensures both socio-economic stability within the state and the economic security of the country at the international level. In these conditions, the task of creating and subsequent development of a scientifically based concept of increasing the competitiveness of municipalities, the choice of criteria for evaluating the effectiveness and competitiveness of the municipal economy is brought to the fore. As the basic factors for assessing managerial efficiency and competitiveness at the municipal level, the author suggests using key indicators that can be quantified and form a certain KPI indicator for further analysis and evaluation. The formation of a KPI assessment mechanism for improving the level of municipal management necessitates the development of theoretical foundations and practical grounds. Substantiation of key indicators for assessing managerial efficiency and competitiveness that can be quantified and form a certain KPI indicator for further analysis in relation to the field of municipal management. The article discusses the methodology of assessing managerial efficiency by calculating KPIs to determine the level of municipal governance, which can become an effective mechanism of municipal governance and ensure the establishment of a close relationship between the institutions of municipal government and society. The methodology for assessing the managerial efficiency and competitiveness of a municipality is based on classical actions based on the principles of scientific research, forms and methods of scientific cognition. The author substantiates the theoretical principles of the study of the problems of municipal education for the formation of a mechanism for assessing managerial efficiency and competitiveness, and also proposes a model for the formation of a mechanism for assessing managerial efficiency and competitiveness by determining key KPIs for further analysis and improving the level of municipal management.

The article considers interactive forms of organizing training sessions in the discipline “Russian language and culture of speech” as part of professionally oriented training of the students of “Entrepreneurship” direction. The article substantiates the necessity of using an activity approach which implies taking into account the communication needs of students and the specifics of their future professional activities. The main difficulties faced by students and teachers in the process of mastering and teaching the discipline are analyzed. It is argued that the condition for the effective formation of communication competence in all its aspects is a practice-oriented approach to the organization of classes that can motivate students to study the course. The article discusses the practice of using interactive forms of teaching in the classroom in the discipline “Russian language and culture of speech”. The paper demonstrates the tasks developed by the authors and outlines the goals and stages of case- studies and didactic games aimed at developing communication skills. The analysis of the use of interactive forms of training was carried out, it was revealed that besides helping students to master the culture of speech they also contribute to the development of team interaction skills, help to bridge the gap between theoretical knowledge and real communication situations, stimulate creative and cognitive activity, and increase motivation for the study of the culture of speech. At the same time, communication skills, speech norms are not learned in isolation, but in the context of certain situations of business communication that are important for the future professional activity of an entrepreneur. Prospects for further research are outlined – the development of teaching technologies that contribute to the formation of a students’ sustainable interest in the discipline and, as a result, the successful mastery of business communication skills in oral and written forms.

Currently, it is very important for higher education institutions to assess the actual needs of potential applicants, to anticipate their requests. In this regard, the development of new areas of educational services becomes important. One of these areas is entrepreneurial education. In addition to higher education institutions, other players in this market are also engaged in entrepreneurial education. Educational institutions of various types have appeared on the entrepreneurial market, providing a wide range of educational services, which creates competition between them. A separate segment of this market is represented by corporate entrepreneurial education. The article examines the sphere of entrepreneurial education, its forms and educational programs applied by higher educational institutions, identifies the problems and trends of development of this type of education in Russia. A comparative analysis of entrepreneurial education at various universities taking into account the world experience is carried out, the combination of academic disciplines, the ratio of theoretical knowledge and practical training are considered in detail. The influence of different approaches to learning on the effectiveness of information perception and material assimilation is evaluated. He factors of competitiveness in the market of entrepreneurial education related to the educational process and the teaching staff are highlighted, which are considered in detail and allow educational institutions to manage their competitive position in the market of entrepreneurial education services. A new approach to assessing the effectiveness of mastering educational programs in the field of entrepreneurial education is proposed, which is based on assessing the effectiveness of mastering knowledge, skills, and skills in each discipline of the educational program, as well as on the ratio of graduates of the program who were eventually able to successfully realize themselves in entrepreneurial activity.

The first cryptocurrency appeared in 2009 and since then, both the number of active cryptocurrencies and the number of owners of crypto accounts have been steadily increasing. Despite the lack of a unified position on the issue of its legalization and the legality of its use for settlements and transactions on a par with “real” money, more and more users, both among individuals and legal entities, are inclined to the prospects of cryptocurrency investments, as evidenced by the investment policy of a number of large Wall Street companies in 2020–2021. Thus, the relevance of the chosen topic is due to the need to analyze the dynamics of the young cryptocurrency market, which is developing according to its own laws, which differ from the mechanisms of functioning of traditional markets. The development of the cryptocurrency market is influenced by factors such as the number of investors and the degree of development of blockchain technologies. The purpose of the study is to identify the factors that control the dynamics of the cryptocurrency exchange rate and assess their impact on the current state of the cryptocurrency market. To achieve this goal, such scientific and practical research tasks were formulated as identifying factors affecting the popularity of cryptocurrencies in the world; describing the advantages and disadvantages of using cryptocurrencies; conducting a retrospective analysis of the world experience in regulating the cryptocurrency market and analyzing the dynamics of the value of cryptocurrencies, using Bitcoin as the first and most popular cryptocurrency in the world. Particular attention was paid to the problem of identifying the factor that influenced the downward dynamics of the value of cryptocurrencies since mid-September 2021. When writing the article, such methods as analysis of statistical information, analysis of the dynamics of individual elements of the market, a forecast based on consumer judgments, the study of global strategy directions, and others were used. The result of the study was the disclosure of the influence of a new factor on the cryptocurrency market – energy.

The reality is that markets and technologies are constantly evolving, transforming and changing, which forces enterprises to look for new sources and ways to obtain competitive advantages that determine the position of enterprises in a competitive environment. The company's activities should be flexible enough so that it can quickly adapt to changes in the external environment. In this regard, the rebranding does not lose its relevance. The development of FoodTech is driven by convenience and necessity. Because of the pandemic, attitudes towards living space have changed. By FoodTech in a narrow interpretation, online food delivery services from shops and restaurants are most often meant, although in a broad sense, the entire chain of farms, food production and sales can be attributed to this format. Some enterprises began to work on the dark kitchen model (kitchen production with an order delivery service and takeaway work). The purpose of the study: to assess the impact of rebranding on the perception of consumers in the food industry in the conditions of transformation of the external environment (on the example of a catering company N). In accordance with the goal, the following tasks are set: to investigate the essence of rebranding as a competitive advantage of the organization; trends in the food industry, such as FoodTech and dark kitchen; to explore the market of cloud kitchens / "dark kitchens" by region; to identify situations conducive to rebranding; to develop directions for rebranding, to justify the feasibility of rebranding in the organization. Constantly there are news that one or another large company has adjusted its positioning or changed its corporate identity using restyling, repositioning, rebranding. According to the author, the differences in these types of brand updates are as follows. Restyling – partial or complete aesthetic changes in the system of visual representation of the brand's communicative attributes. Repositioning – changing the position of a product or service in the perception of consumers, giving a new image, switching to another target audience. Rebranding is a comprehensive solution to change the strategy, ideology, format. Approbation of the evaluation model of the proposed changes during rebranding was carried out on the example of the food industry enterprise – restaurant N in the Moscow region. The changes taking place in the field of activity of enterprise N were the reason for the rebranding.

In order to increase the efficiency of the targeted distribution of budget funds, as well as to ensure the progressive economic and economic development of the Russian state, both in general and its regions and individual municipalities, improving the effectiveness of public procurement becomes one of the most important strategic tasks of the executive authorities involved in the planning and practical implementation of public procurement. The following hypothesis is put forward and confirmed in the article: the system of key performance indicators can be effectively applied in the budgetary sphere, namely, in state (municipal) procurement, including to improve the competitive environment. To confirm the hypothesis put forward, the article investigated regulations governing state and municipal procurement and competition, studied the stages of digitalization, and also developed a system of criteria for the effectiveness of the state and municipal procurement system. The purpose of the article is to offer indicators of the effectiveness of purchases that affect the competitive environment. The objectives of this article: to study the legislation of the Russian Federation in the area under consideration; review the level of digitalization in procurement and competition; to propose two sets of indicators. The result of the study is a system of performance indicators in conjunction with digitalization through a regional information unified automated procurement management system and a portal for contract execution, taking into account the centralization and harmonization of forms. The information basis of the study was statistical materials containing the disclosure of indicators of the state and municipal order system, as well as specialized Internet sites publishing materials on the legislation and practice of state and municipal procurement.

The intensity of changes in the consumer services market is characterized by an increase in the number of mutually beneficial cooperation between economic agents based on the growth of transactions using mobile devices and information products. At the same time, an increase in the satisfaction of the interests of consumers and service providers is achieved by increasing the choice and intensity of electronic sales. The article presents the author’s vision of the role of the mobile application market in the field of consumer services, assesses its advantages and disadvantages. When the concept of logistics in the field of consumer services is changing, the choice of a mobile application is important for entrepreneurs, as well as building communications with consumers depending on a specific platform, applications, devices and other aspects of the digital environment. Based on a comparative and content analysis, for the first time, new forms of service logistics are highlighted, as well as the possibility of promoting services from a producer to a consumer using various types of mobile applications, which can help ensure competitive advantages in the context of business digitalization in the field of consumer services. Using the observation method, the subject of which was the PESO communication model, changes were identified in its four communication channels through the use of Internet platforms, information and digital technologies. Special transformations are recorded when using the “owner’s channel” (owned media), which is explained by the modern possibilities of digital markets. Thus, in the interaction of economic agents and consumers, sites, mobile versions of sites are used, and recently mobile applications have become the “owner’s channel”. Due to this, the possibilities of searching, ordering products, the speed of their delivery, etc. are expanding. In conclusion, we note that the competitive advantages that are formed through the use of various opportunities provided by digital markets are reflected in table 1, their list is quite extensive.

Digital transformation is the renewal of business processes using modern technologies to accelerate productivity and increase efficiency. The dynamics of the number of publications on this topic demonstrates an increase in interest in the problem, so from one article indexed in the Scopus database in 2013, their number in 2021 increased to 676 papers. At the same time, the dependence of a company’s competitiveness on the digital transformation of business the assessment remains a niche in the research field, some scientists have only paid attention to the analysis of the digital competitiveness of companies. In this regard, we believe that our research may arouse the interest of the scientific community. The purpose of the article is to prove the existence of a relationship between the level of competitiveness of a business and the degree of its digital transformation, as well as to identify ways to stimulate the business digital transformation. Based on the correlation analysis, the author studied the relationship between the levels of digital and global competitiveness of the countries of the world, and found out the significant influence of not only technological, but also institutional factors on global competitiveness. Using the example of 63 countries studied, using regression analysis, the decisive factors of digital competitiveness were identified: factors of scientific productivity, quality of technological infrastructure, business flexibility and integration of IT into social and business processes. The mechanism of increasing business flexibility in three areas of improvement, strategic, organizational and operational, is defined. Strategic business flexibility is crucial for creating a commercially viable business, organizational flexibility is aimed at optimizing business processes in order to accelerate business adaptation to new market challenges, operational flexibility implies the ability to quickly and efficiently achieve measurable results. The author substantiates that top managers can take advantage by turning to information technologies as the main tool for achieving business flexibility, and suggests an algorithm for ensuring business flexibility by modernizing the IT architecture.

The article analyzes the possibility of using the model “Income Share Agreement” (ISA) as a source of additional funding for higher education institutions. Examples of the application of similar approaches in foreign practice are given. In the developed model, in addition to the main participants: the university, the investor and the student, for the first time an additional subject of the industry market is introduced – a recruitment agency. The substantiation and assessment of the significance of the participation of a recruitment agency in achieving maximum competitiveness in the educational activities of universities is given. The paper identifies the main areas of research on the experience of implementation of ISA in educational relations. It is emphasized that the priority areas of research on ISA relationship in education are devoted to the opportunism of the parties with asymmetry of information: the main concerns relate to the emergence of “adverse selection” and “moral hazard” effects in ISA relations. The paper deals with the main legal and ethical problems of the implementation of ISA in educational relations. The authors note that it is the transformation of ISA into a stock asset that requires additional legal regulation. The research problem is represented by the ethics of the assignment of rights under the ISA in favor of third parties (investors). If an educational organization can sell a student’s ISA to an investor, then it can receive income before the graduate gets a high-paying job. If an educational organization really adheres to the interests of the student, and guarantees the quality of the educational program, it should not withdraw from such financial obligations. If an educational organization sells its students ISA, it means to the stock market that it does not believe in their future income.

The active promotion by the Government of the Russian Federation of measures to support small and medium-sized businesses through the system of state and municipal procurement from 2022 (the obligation to purchase at least 25% of their needs and small and medium-sized businesses instead of 15% from 2014 to 2021 [1]) has led to actualization of questions about barriers to entry into the state order markets. The purpose of the study is to create a “competition map” on the basis of which an entrepreneur entering the public procurement market will be able to determine in which industry and regional markets it is more efficient to work, taking into account the current level of competition. To achieve the stated goal, the following tasks were implemented: the results of the procurement activities of all Russian regions for 2020 and 2021 were analyzed in the format of a competition matrix: the participation of suppliers from each Russian region in procurements announced in each of the regions was evaluated, the probability of winning was determined depending on the combination participant-region”, as well as “region-object of procurement”. During the study, statistical tools were used to work with average data on competition and key factors and measurements that have a correlation. The sources of information were 3,976,711 notices and their corresponding public procurement protocols from the open data of the EIS ftp server for 2020 and 2021, collected and processed by a program written in Python using the PostgreSQL 12 database. Based on the results of the research, recommendations were given to procurement participants on which regional and industry markets it is more efficient to participate in procurement, and where the maximum probability of winning is guaranteed.

The article, based on the results of a study of current Russian economic, corporate management and judicial law enforcement practice, analyzes the negative impact of corporate conflict on business development, its social and reputational resource. Based on the analysis of specific cases, the author shows that a domestic corporate conflict destroys a business or destabilizes a company’s activities. A corporate conflict has the ability to generate new corporate conflicts, and contains “explosive material”, the detonation of which, under certain conditions, destroys family and other personal ties. Also, a corporate conflict encourages its weak side to vigorously use the potential of administrative law against the target (base) company and its main beneficiaries, thereby expanding the springboard for “military operations”. The article substantiates the conclusions that a large- scale corporate conflict between the leading participants of the company competing for shareholding control is fraught with the emergence and development of risks for minority partners who are not directly involved in the conflict. The author believes that certain corporate conflicts in the bowels of a Russian company operating abroad may become the basis for the application of certain sanctions to it under the laws of countries that are subject to extraterritorial application. Long-term corporate antagonisms destabilize the socio-psychological atmosphere in the workforce of companies that have become their main platform, and can become the basis and cause of panic among top managers and leading specialists, thereby contributing to a decrease in the efficiency of personnel, macrosocial, including macroeconomic and “ the negative effect of corporate conflict is inevitable.