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Journal archive

№2(74) April-june 2019 year

Content:

Industry market

Author: A. Kotenko

In modern Russia, pawnshops are recognized as a socially important part of the financial system of the country, since 2014 this market segment is under the direct supervision of the Bank of Russia. But there are still many myths, stereotypes and misconceptions inherent in the unscientific approach to microfinance of Russian citizens on the security of movable property. At the same time, Lombard business is moving forward in accordance with the latest technical innovations and business trends, subject to General economic theory. In the article, the author tried to reveal the main issues of the structure of this market and the relationship between the participants, identified current business models, segmented by global criteria, identified the core of the market and formalized its role in the development strategy of all participants. The indicators of market concentration are calculated, the competitive environment is characterized, analogies with the market of microfinance organizations are carried out. The data of the Bank of Russia, the Federal tax service, various systems and portals, expert opinions are used as an information base.

Over the last years video game industry enjoyed a vigorous yield growth that significantly increased the appeal of the video games digital retail platforms for major game developers. Steam is a world-wide leader in video games’ digital distribution industry. This article provides insight into the robustness of Steam’s dominating market position in a highly competitive and rapidly developing environment. The research is based on a market analysis, conducted with the use of such online intelligence tools. The authors carried out an online survey among Russian users, with the total number of participants exceeding 4300. Using the methods of cluster analysis, 4 main user segments were selected, later used to assess the market positions of Steam’s competitors. These results, compared to and combined with the market analysis, led the authors to the conclusion that Steam’s market-dominating position in endangered. Based on the results of the research the authors present the recommendations on Steam’s internet strategy concerning the major segment of digital distribution platforms’ users.

The processes of import substitution in agriculture and the state of agri-food markets are considered in the article in the context of the development of a model of system dynamics in AnyLogic environment. The need to use the simulation method is explained by the complexity of the competitive environment in terms of protectionism policy. The purpose of the work is to develop a mechanism for regulating the food market: determining the equilibrium volumes of domestic production, imports and exports, in which the level of consumer prices and incomes of producers are harmonized. The results of the model on the example of poultry meat market showed that modern export volumes are clearly insufficient. If the physical volume of exports does not increase by about three times, the incomes of producers will fall to a critical level and, consequently, the upward trend in supply may change direction. The novelty of the work lies in the fact that the results of modeling can calculate the characteristics of the industry market in a state of equilibrium: the volume of exports and imports, domestic production, price, stocks, etc. The main conclusions and provisions of the work can be used for the development of economic policy measures and management decisions on the regulation of food markets.

Competitiveness of business

The article is devoted to the problem of studying the concept of competitive competences, and its application to top and middle managers of the university. The broad and narrow approaches in determining the content of the concept of competitive competencies are described. The author emphasizes the theoretical difference between the competitive competence of the organization and the competitive competences of the individual. Competitive competence of the organization are disclosed in the framework of the resource base view to the firm. Individual competitive competences are disclosed in the framework of the competence-based approach to HR-management. As applied to the competence model of higher and middle managers of higher education institutions, there is the structuring of competences into universal, general professional, professional and special professional competencies.

Results of a set of researches in the field of strategic management are given in scientific literature. In each of these researches the ideas of a concept of competitiveness, methods of its increase and maintenance at the high level are given. This area of researches is very relevant as still there is no uniform and commonly accepted theory of competitiveness, and at the expense of as far as the enterprise will be competitive, its success and success of the products which are turned out at it depends. In this work own vision of a concept of competitiveness as integrated concept is given, the analysis of some classifications of the strategy offered by various researchers is carried out. Also the analysis of problems most of which the knowledge-intensive enterprises should test in Russia is carried out. In this article the specifics of development of the enterprises of the domestic nuclear industry within the Rosatom state corporation (SC) which need to compete successfully among themselves in one group of companies so that as a result of group of companies became competitive in the world are considered. An objective of this research began to understand on the basis of the done analysis on what way the knowledge-intensive enterprises of the domestic nuclear industry need to move for successful development as within the country, and beyond its limits and also to understand what has to become a basis of such development.

Entrepreneurship theory

The solution of problems regulation of entrepreneurship sector of economy puts forward among the most urgent problem of determining the reserves of its growth in each of regions in Russia. The aim of the study was to assess the two-factor production function, describing the dependence of the turnover of small enterprises in the regions on wages of employees and investments in fixed capital. A production function similar to the Cobb-Douglas function without scale constraints was evaluated. The study was based on empirical spatial data characterizing the activities of small enterprises, including micro enterprises. Official statistical information on 82 regions of Russia for 2017 was used. The study allowed to prove the high quality of approximation on initial data obtained by the twofactor production function, to prove that the economy regions of Russia has not reached saturation with small enterprises. The advantages of choice as a factor in assessing the production function small entrepreneurship in regions of flow of investment and wages of workers and spatial data for one year are shown. The developed production function is an effective management tool that allows you to establish the effectiveness of the use of financial and labor resources by small businesses in Russia and specific regions. The results of the study, namely new knowledge to assess the production activities of small businesses, have scientific and practical value. They can be used in research, monitoring the business climate, determining resource needs, substantiating plans and programs for the development of small business in Russia.

Author: K. Ilyenkova

The author in this article formulates seventeen elements of category management, which reflect the essence and content of this approach. Further, five basic elements are distinguished from them and the classification of existing definitions of the concept of category management is carried out, their strengths and weaknesses are described. Based on the analysis, the existing definitions are clarified by formulating a comprehensive category management definition.

National competitiveness

Author: S. Frumina

The paper analyzes the strategic planning documents of the Russian Federation, containing indicators of export competitiveness. Grouped indicators recommended by the World Bank. The factors of export competitiveness are determined, the change of which may affect the value of the estimated indicators. The significance of the influence of factors of export competitiveness on the indicators stipulated by the Russian strategic documents and international organizations is evaluated. We use dialectical methods of knowledge. Analysis — allows you to compare regulatory legal and advisory documents reflecting indicators of export competitiveness. The analysis also provides for the selection from the entire set of factors of export competitiveness that influence the change in the estimated indicators. Synthesis provides a systematization of indicators of export competitiveness and factors affecting it. Induction — contributes to the development of recommendations for the refinement of indicators contained in strategic documents. Results. The conclusions and proposals formulated in the article can be used by legislative and executive authorities in assessing export competitiveness and making changes to strategic planning documents. Significance. The results of the work determine further directions for improving the state policy in the development of Russian exports and increasing the attractiveness of the national economy in world markets.

The aim of the article is to decide whether competition in road construction has any influence on road quality in Russia or not. Therefore, the article deals with the analysis of correlation between quality of roads and intensity of competition for the road construction market. The analysis is held on the basis of conclusion about poor content of existing legislative road quality standards. The competition level is measured using the information about public procurement in road construction sector in Russia. The sample includes information about procurement for the road construction in 20 regions in 2016. The hypotheses about correlation between concentration level and the level of entry barriers are tested. The methodology of the research includes analysis of competition level in pairs of comparable regions as well as regression analysis, which is done to examine influence of regions’ individual characteristics on competition level and road quality. The conclusion about significant role of competition in road quality improvement is made.

Author: A. Nevskaya

The article analyzes the post-crisis recovery of the Dutch economy’s competitiveness. The author supposes that for the Netherlands as a small country, the decisive factor of national competitiveness is reasonable use of competitive advantages in the export strategy. The study was carried out in two stages: first, a series of general macroeconomic parameters of the Dutch economy were analyzed as the basis of the country’s economic strength; second, the country’s export activity is explored as a guarantee of the economy’s efficiency. A comparison is made between the sectoral indicators of the Dutch national competitiveness and the structure of the country’s exports. It is concluded that there is no direct correlation between the level of relative competitiveness and export-orientation of one or another sector of the Dutch economy. The basis for the economic success of the Netherlands in recent years is exports diversification, as well as the uniform development of industries and reliance on the traditional spheres of economic activity. The Netherlands, by its example, demonstrates that successful trade in foreign markets by categories of goods and services that are not relatively competitive can maintain equilibrium, stability and independence of the economy from external shocks.