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Leadership problem on the Russian market of digital distribution of video games

Published in № 2(74) 29 june 2019 year
Rubric: Industry market
Authors: Slepenkova E., Lamkova A., Lavrova A., Polyakova N.
competitive analysis, Internet, segmentation, user, leadership, internet strategy, video game industry, video game platform, digital distribution, video game

The author:

Slepenkova E.

Degree:

Ph. D. in Economics, Associate Professor, Department of Marketing at Lomonosov Moscow State University

Location:

Moscow

The author:

Lamkova A.

Degree:

Student, Faculty of economics, Lomonosov Moscow State University

Location:

Moscow

The author:

Lavrova A.

Degree:

Student, Faculty of economics, Lomonosov Moscow State University

Location:

Moscow

The author:

Polyakova N.

Degree:

Student, Faculty of economics, Lomonosov Moscow State University