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№ 5(101) 31 october 2024 year
Rubric: Competitiveness of business
Authors: Kirilchuk S., Cherniavaia A., Golovchanskaya E., Murasov S., Nalivaychenko E.

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The subject of the study is dynamic management models of innovative business ecosystems. The object of the study is the processes of development of business ecosystems at the macro level. The purpose of the study is to highlight the competitive advantages of dynamic management models in innovative economic systems. The main methods used in the study are: functional – to analyze the behavior of the economic system; grouping scientific knowledge – to systematize the patterns of development of economic systems; the system method was used to study the fundamental foundations of the theory of management models; methods of induction and deduction, as well as time series analysis were used to identify the competitive advantages of dynamic models of innovative business management-ecosystems and their practical implementation. The elements of the behavior of business ecosystems, the main groups of patterns of their development and management stages, approaches to building dynamic models are presented. The results can be useful in developing strategies for the development of innovative business ecosystems, as well as in building management models to achieve competitive advantages. Understanding the patterns of development of competitive innovative business ecosystems and the use of dynamic management models will help Russian companies to remain competitive and successful in the market. Continue...
№ 5(101) 31 october 2024 year
Rubric: Entrepreneurship practice
The author: Lyubyashenko S.

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The need to restore and create new production chains in machine-building and other complexes requires modeling the final results of the activities of such structures. In this regard, the methodology of the analysis of integrated production chains needs further improvement. The object of the study is a technological chain with full integration of participants, in which the degree of influence of the cumulative nature of cost growth on the results of the system is studied. It is proposed to determine the volume of output of end products by participants in the chain based on demand functions. The article is devoted to substantiating the mechanism of obtaining additional profit by the system by directing part of the profit to reduce production costs. The influence of this process on the volume of the final product of the system and market prices has been established. The article uses matrix modeling as a formal tool for describing the activities of production and technological chains, based on the methodology of forming an intersectoral balance. The results of the study showed that in an integrated system with vertical and horizontal interconnections of firms, directing part of the total profit to cost reduction measures is justified. However, there is an effective (threshold) profit level, deviation from which worsens the parameters of the entire chain: prices, production volumes, profit. The model, based on the principles of intersectoral balance, makes it possible to explain investment processes in integrated chains of any configuration. The results of the study contribute to understanding the mechanism of optimal investment activity of industrial and economic complexes. Continue...
№ 5(101) 31 october 2024 year
Rubric: Entrepreneurship practice
The author: Poluyanov V.

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The article represents the author’s approach to substantiating the algorithm for selecting enterprises with stable entrepreneurial activity in the context of changing internal and external conditions of their functioning. The dynamics of the institutional conditions of activity and the life cycle of enterprises in a particular market depend on decisions made by the state, global trends associated with the processes of the fourth industrial revolution and other factors. The article notes that methods for assessing entrepreneurial activity were developed within the framework of a fairly young theory of business demography and currently, in combination with modern digital information processing technologies, contain significant analytical potential that can be used to remove uncertainty when adopting certain state institutional decisions. However, today there is no generally accepted approach to choosing a method in relation to the actual system of indicators for assessing the dynamics of the functioning of an enterprise in the market. The paper proposes a methodology for selecting enterprises with stable entrepreneurial activity, consisting of several successive stages: classification of enterprises according to business demographics; formation of a cluster of enterprises with the maximum life cycle period using basic statistical approaches; assessment of enterprises of the formed cluster in terms of revenue received using the Kendall coefficient of agreement; selection of enterprises with stable entrepreneurial activity according to the criterion of maximizing the Kendall coefficient of agreement. Practical testing of the proposed algorithm was carried out on the basis of the market of IT enterprises in the Rostov region operating under OKVED code 62.02 “Consulting activities and work in the field of computer technology”. As a result, a sample of 13 enterprises was formed, the assessment of which showed high consistency according to the Kendall coefficient of agreement (0.704). Testing using the Pearson criterion showed high statistical reliability of the result obtained. All this provides an opportunity for further analysis of those internal factors due to which it is possible for other enterprises to ensure an increase in the level of entrepreneurial activity in the market under study and thereby increase their level of competitiveness. Continue...
№ 5(101) 31 october 2024 year
Rubric: Digital business transformation
Authors: Anisimov A., Tokmakova E., Trubin A.

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The problem of choosing an effective project management methodology is one of the key tasks in the field of information systems development. In the modern world, software development is one of the most demanded types of project activities, and in almost every field of production specialized software (software) is used, which plays a central role in the functioning of enterprises. In this regard, the creation of an effective development process becomes the most important condition for the successful implementation of the project. Despite the existence of a large number of modern management methodologies, choosing the most appropriate one remains a difficult task that requires a detailed analysis of goals and criteria. The success of the project, both for the contractor and for the customer, largely depends on the correct choice of the management model. The purpose of the study is to analyze key aspects of software development management methodologies in highly competitive modern markets. The main objective of the study includes a comparative analysis of agile software development management methodologies. The article presents the results of a comparative analysis of existing agile methodologies. The expediency of using the Kanban methodology as a software development management tool is substantiated, and potential risks associated with choosing the optimal methodology are identified. The results obtained have both theoretical and practical significance, contributing to the informed choice of the most appropriate project management methodology in the field of IP development in modern highly competitive markets. Continue...
№ 5(101) 31 october 2024 year
Rubric: Digital business transformation
The author: Gorelova T.

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The article is devoted to the consideration of strategic methods for the development of marketplaces in connection with changes in consumer behavior. The author draws attention to the fact that such a factor as consumer behavior should be considered the main one when forming a strategy. To solve this problem, methods of system analysis and synthesis, the method of induction, content analysis of scientific literature and statistical reviews on the subject under study, materials of periodicals by Russian and foreign authors were used. The author substantiates the importance of taking into account consumer behavior when forming strategies for the development of marketplaces. The conclusions and solutions presented in the study are supported by statistical data on changing consumer behavior – the use of devices and the increasing role of social networks when shopping for goods in an online environment, attention is paid to consumer psychology on marketplaces. The influence of digitalization and the formation of IT solutions by marketplaces in order to meet the most complex consumer needs from an economic point of view is shown. Practical cases of changes in consumer behavior have been analyzed and ways of adapting marketplaces have been studied. Three directions for the development of marketplaces are proposed and each of them is considered in detail, taking into account changes in consumer behavior. Based on the analysis of changes in consumer behavior on marketplaces, recommendations on the application of the "Mobile First" approach were formed and directions for the development of marketplaces for the development of personalized unique offers, the use of new technologies and tools to improve the user experience on marketplaces were determined. The article makes a definite contribution to the scientific and applied understanding of the transformation of consumer behavior and the directions of marketplaces development in conditions of uncertainty. Continue...
№ 6(102) 28 december 2024 year
Rubric: Business management in a competitive environment
The author: Arhangel`skij G. A.

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The article discusses the reasons that encourage entrepreneurs to protect some of their employees from regular management in order to increase the competitiveness of the enterprise; to personalize management in relation to some employees or their groups, to remove them from the general management rules. The author systematizes the results of the study in the form of a series of interviews conducted by the author with owners of small and medium-sized businesses. The main directions of the personification of the management system are identified, due to the retention and attraction of internal and external resources that are critically important for the management of an enterprise’s participation in competition. The article considers the manifestation in the history of management a storyline recognizing the subjectivity of the object of management. The concept of “subject-oriented management” is formulated. The scope of the subject-oriented approach is highlighted and practical recommendations for its application in the design of management systems of business organizations are given. Continue...