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Internet Marketing as a Technology for Achieving the Competitiveness of a Modern Company in the Conditions of Digitalization of the Economy

The widespread introduction of Internet technologies, the digitalization of the economy have led to a change in the economic behavior of consumers, and online commerce as a new direction for the promotion of goods and services has acquired special importance. It is now much easier and more convenient for consumers to choose a product or service (if there is a computer connected to the Internet). In such conditions, the problem arises of the need to study individual Internet marketing tools and the possibility of their use by companies in order to improve the policy of promoting goods and services and expanding sales markets. In the article, the authors aimed to identify certain aspects of Internet marketing and its tools as a competitive advantage for modern companies using this tool to promote goods and services in certain market segments. The research methodology based on the principle of the dialectical method of cognition, which makes it possible to reveal the logic of the development of the economic system. Within its framework, the following methods were used: monographic (in order to review the development of Internet marketing issues), comparative analysis (when characterizing traditional and Internet marketing), graphical and tabular methods of presenting information (for a more detailed illustration of the material presented). Using the method of abstraction, the advantages and disadvantages of the main Internet marketing tools were identified. The authors revealed the content of the main Internet marketing tools, considered the advantages and disadvantages of their use by modern enterprises, and also provided an algorithm for the development and implementation of some of them. Read more...

The Specifics of Designing the Digital Circuit of a Technology Startup

One of the key driving forces behind the breakthrough development of the Russian economy is technological entrepreneurship. The importance of attention to the development of this area is confirmed by the goals and mechanisms for achieving them formulated in the Concept of Technological Development of Russia for the period until 2030 year. Technological entrepreneurship contributes to solving the most pressing problem at present. It is ensuring the technological sovereignty of the state. The interaction of science and business in the process of creating innovative products and services is supported by an appropriate ecosystem, the goals of which are aimed at activating entrepreneurship, accelerating the delivery of ideas to the creation of a prototype, and then to the final consumer. The article analyzes the specifics of technological entrepreneurship, as well as the ecosystem of its support in Russia. Regardless of the priority group of technologies to which the idea being developed belongs, in the process of creating and launching an innovative product on the market, it is proposed to pay attention to the design of a digital circuit that increases the competitiveness of a startup in the market. The purpose of this work is to determine the principles, specifics and composition of the main elements of the digital circuit of a technology startup, building a matrix of digital tools depending on the stage of product development. The results obtained have both theoretical and practical significance, providing an increase in knowledge in the field of studying and developing technological entrepreneurship and applying the results obtained to design the digital circuit of innovation-based startups. Read more...

Comparative Analysis of Agile Software Development Methodologies in Modern Highly Competitive Markets

The problem of choosing an effective project management methodology is one of the key tasks in the field of information systems development. In the modern world, software development is one of the most demanded types of project activities, and in almost every field of production specialized software (software) is used, which plays a central role in the functioning of enterprises. In this regard, the creation of an effective development process becomes the most important condition for the successful implementation of the project. Despite the existence of a large number of modern management methodologies, choosing the most appropriate one remains a difficult task that requires a detailed analysis of goals and criteria. The success of the project, both for the contractor and for the customer, largely depends on the correct choice of the management model. The purpose of the study is to analyze key aspects of software development management methodologies in highly competitive modern markets. The main objective of the study includes a comparative analysis of agile software development management methodologies. The article presents the results of a comparative analysis of existing agile methodologies. The expediency of using the Kanban methodology as a software development management tool is substantiated, and potential risks associated with choosing the optimal methodology are identified. The results obtained have both theoretical and practical significance, contributing to the informed choice of the most appropriate project management methodology in the field of IP development in modern highly competitive markets. Read more...

Features of Introducing Agile Methodologies in the Software Development Process for Telecommunications Services

The article discusses the features of the introduction of agile methodologies in the process of software development (hereinafter referred to as software) in the field of telecommunications services. The great need for IT products forces their manufacturers to look for new solutions and approaches that help reduce development time without negatively affecting the quality of the final product. Changing software development processes affects both its technical and business side, including management. Despite the existence of a large number of modern management methodologies, choosing the most appropriate one is a difficult process, as it requires careful setting of goals and search criteria. The success of both the implementing company and the customer company depends on how well the software development management model is selected. The purpose of the study is to unify agile methodology for managing software development in the field of telecommunications services. The objectives are to modernize the software development management system based on Kanban and the UML language and to work out the stages of implementing the methodology. The methodological basis of the research was based on such methods as analysis and systematization, which include systematic, complex and comparative approaches, as well as experiment. The scientific novelty of the work lies in the creation of a unified software development management model for the telecommunications sector. The article notes that the basis of the unified model is the stages of implementation of the Kanban methodology, through which the number of phases of the software development management process and, consequently, the time for project implementation was reduced. The authors emphasize that the developed unified model can be used not only in the management of software development in the field of telecommunications services, but also in any other software development project, regardless of the field of activity. Read more...