List articles
| The reality is that markets and technologies are constantly evolving, transforming and changing, which forces enterprises to look for new sources and ways to obtain competitive advantages that determine the position of enterprises in a competitive environment. The company's activities should be flexible enough so that it can quickly adapt to changes in the external environment. In this regard, the rebranding does not lose its relevance. The development of FoodTech is driven by convenience and necessity. Because of the pandemic, attitudes towards living space have changed. By FoodTech in a narrow interpretation, online food delivery services from shops and restaurants are most often meant, although in a broad sense, the entire chain of farms, food production and sales can be attributed to this format. Some enterprises began to work on the dark kitchen model (kitchen production with an order delivery service and takeaway work). The purpose of the study: to assess the impact of rebranding on the perception of consumers in the food industry in the conditions of transformation of the external environment (on the example of a catering company N). In accordance with the goal, the following tasks are set: to investigate the essence of rebranding as a competitive advantage of the organization; trends in the food industry, such as FoodTech and dark kitchen; to explore the market of cloud kitchens / "dark kitchens" by region; to identify situations conducive to rebranding; to develop directions for rebranding, to justify the feasibility of rebranding in the organization. Constantly there are news that one or another large company has adjusted its positioning or changed its corporate identity using restyling, repositioning, rebranding. According to the author, the differences in these types of brand updates are as follows. Restyling – partial or complete aesthetic changes in the system of visual representation of the brand's communicative attributes. Repositioning – changing the position of a product or service in the perception of consumers, giving a new image, switching to another target audience. Rebranding is a comprehensive solution to change the strategy, ideology, format. Approbation of the evaluation model of the proposed changes during rebranding was carried out on the example of the food industry enterprise – restaurant N in the Moscow region. The changes taking place in the field of activity of enterprise N were the reason for the rebranding. Continue... | |
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№ 3(87)
30 june 2022 year
Rubric: Economics of education Authors: Baranova I., Bogatyrev S., Lobov V., Putilov A. |
The article analyzes the possibility of using the model “Income Share Agreement” (ISA) as a source of additional funding for higher education institutions. Examples of the application of similar approaches in foreign practice are given. In the developed model, in addition to the main participants: the university, the investor and the student, for the first time an additional subject of the industry market is introduced – a recruitment agency. The substantiation and assessment of the significance of the participation of a recruitment agency in achieving maximum competitiveness in the educational activities of universities is given. The paper identifies the main areas of research on the experience of implementation of ISA in educational relations. It is emphasized that the priority areas of research on ISA relationship in education are devoted to the opportunism of the parties with asymmetry of information: the main concerns relate to the emergence of “adverse selection” and “moral hazard” effects in ISA relations. The paper deals with the main legal and ethical problems of the implementation of ISA in educational relations. The authors note that it is the transformation of ISA into a stock asset that requires additional legal regulation. The research problem is represented by the ethics of the assignment of rights under the ISA in favor of third parties (investors). If an educational organization can sell a student’s ISA to an investor, then it can receive income before the graduate gets a high-paying job. If an educational organization really adheres to the interests of the student, and guarantees the quality of the educational program, it should not withdraw from such financial obligations. If an educational organization sells its students ISA, it means to the stock market that it does not believe in their future income. Continue... |
| The world experience of the development of federal states testifies to the need to increase the level of socio-economic development of the country due to the effective and competitive functioning of all administrative- territorial units, since the high level of development of municipalities ensures both socio-economic stability within the state and the economic security of the country at the international level. In these conditions, the task of creating and subsequent development of a scientifically based concept of increasing the competitiveness of municipalities, the choice of criteria for evaluating the effectiveness and competitiveness of the municipal economy is brought to the fore. As the basic factors for assessing managerial efficiency and competitiveness at the municipal level, the author suggests using key indicators that can be quantified and form a certain KPI indicator for further analysis and evaluation. The formation of a KPI assessment mechanism for improving the level of municipal management necessitates the development of theoretical foundations and practical grounds. Substantiation of key indicators for assessing managerial efficiency and competitiveness that can be quantified and form a certain KPI indicator for further analysis in relation to the field of municipal management. The article discusses the methodology of assessing managerial efficiency by calculating KPIs to determine the level of municipal governance, which can become an effective mechanism of municipal governance and ensure the establishment of a close relationship between the institutions of municipal government and society. The methodology for assessing the managerial efficiency and competitiveness of a municipality is based on classical actions based on the principles of scientific research, forms and methods of scientific cognition. The author substantiates the theoretical principles of the study of the problems of municipal education for the formation of a mechanism for assessing managerial efficiency and competitiveness, and also proposes a model for the formation of a mechanism for assessing managerial efficiency and competitiveness by determining key KPIs for further analysis and improving the level of municipal management. Continue... | |
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№ 3(87)
30 june 2022 year
Rubric: Regional development and management Authors: Sozaeva D., Gonchar K. |
The active promotion by the Government of the Russian Federation of measures to support small and medium-sized businesses through the system of state and municipal procurement from 2022 (the obligation to purchase at least 25% of their needs and small and medium-sized businesses instead of 15% from 2014 to 2021 [1]) has led to actualization of questions about barriers to entry into the state order markets. The purpose of the study is to create a “competition map” on the basis of which an entrepreneur entering the public procurement market will be able to determine in which industry and regional markets it is more efficient to work, taking into account the current level of competition. To achieve the stated goal, the following tasks were implemented: the results of the procurement activities of all Russian regions for 2020 and 2021 were analyzed in the format of a competition matrix: the participation of suppliers from each Russian region in procurements announced in each of the regions was evaluated, the probability of winning was determined depending on the combination participant-region”, as well as “region-object of procurement”. During the study, statistical tools were used to work with average data on competition and key factors and measurements that have a correlation. The sources of information were 3,976,711 notices and their corresponding public procurement protocols from the open data of the EIS ftp server for 2020 and 2021, collected and processed by a program written in Python using the PostgreSQL 12 database. Based on the results of the research, recommendations were given to procurement participants on which regional and industry markets it is more efficient to participate in procurement, and where the maximum probability of winning is guaranteed. Continue... |
| The article, based on the results of a study of current Russian economic, corporate management and judicial law enforcement practice, analyzes the negative impact of corporate conflict on business development, its social and reputational resource. Based on the analysis of specific cases, the author shows that a domestic corporate conflict destroys a business or destabilizes a company’s activities. A corporate conflict has the ability to generate new corporate conflicts, and contains “explosive material”, the detonation of which, under certain conditions, destroys family and other personal ties. Also, a corporate conflict encourages its weak side to vigorously use the potential of administrative law against the target (base) company and its main beneficiaries, thereby expanding the springboard for “military operations”. The article substantiates the conclusions that a large- scale corporate conflict between the leading participants of the company competing for shareholding control is fraught with the emergence and development of risks for minority partners who are not directly involved in the conflict. The author believes that certain corporate conflicts in the bowels of a Russian company operating abroad may become the basis for the application of certain sanctions to it under the laws of countries that are subject to extraterritorial application. Long-term corporate antagonisms destabilize the socio-psychological atmosphere in the workforce of companies that have become their main platform, and can become the basis and cause of panic among top managers and leading specialists, thereby contributing to a decrease in the efficiency of personnel, macrosocial, including macroeconomic and “ the negative effect of corporate conflict is inevitable. Continue... | |
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№ 3(87)
30 june 2022 year
Rubric: The issues of entrepreneurship education Authors: Lednev M., Kazaryan A. |
Currently, it is very important for higher education institutions to assess the actual needs of potential applicants, to anticipate their requests. In this regard, the development of new areas of educational services becomes important. One of these areas is entrepreneurial education. In addition to higher education institutions, other players in this market are also engaged in entrepreneurial education. Educational institutions of various types have appeared on the entrepreneurial market, providing a wide range of educational services, which creates competition between them. A separate segment of this market is represented by corporate entrepreneurial education. The article examines the sphere of entrepreneurial education, its forms and educational programs applied by higher educational institutions, identifies the problems and trends of development of this type of education in Russia. A comparative analysis of entrepreneurial education at various universities taking into account the world experience is carried out, the combination of academic disciplines, the ratio of theoretical knowledge and practical training are considered in detail. The influence of different approaches to learning on the effectiveness of information perception and material assimilation is evaluated. He factors of competitiveness in the market of entrepreneurial education related to the educational process and the teaching staff are highlighted, which are considered in detail and allow educational institutions to manage their competitive position in the market of entrepreneurial education services. A new approach to assessing the effectiveness of mastering educational programs in the field of entrepreneurial education is proposed, which is based on assessing the effectiveness of mastering knowledge, skills, and skills in each discipline of the educational program, as well as on the ratio of graduates of the program who were eventually able to successfully realize themselves in entrepreneurial activity. Continue... |
