The article discusses one of the marketing tools — price and its specificity in the sports industry.
Here, in addition to the money price, you should also consider the temporary price, i.e. one that is
measured by the time that customers of sports events and services pay for their use. Of importance
is the temporary price in the mass and amateur sports, where in the economic exchange there are
no traditional monetary forms of relations.
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The article deals with the business risks arising in economic relations of stakeholders in sports
industry. The author makes a conclusion that the industry is characterized by risks arising both
within economic entities and in their relationships in the external environment. Especially if these relations
arise in the international arena. The example of the global company Formula One shows that
the management of such companies uses a cognitive approach to risk management. So, possible
reasons for political risks can be negative for this business political actions. Moreover, international
activity leads both sides to a balance of national and business interests. Economic risks are the risk
of non-return on investment in the project. On the example of the race track “Sochi Autodrom” the
article analyzes positive and negative cash flows of the project and concludes that the project is a
classic macroeconomic case with a long-term return on investment.
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The subject area of the article is the competitiveness of teachers in the relevant industry segment
of the domestic labor market. It clarifies the notion of competitiveness of the worker at higher school,
argued the need for its continuous monitoring to improve management efficiency quality of human
capital of the modern University. The criteria allowing to estimate objectively degree of competitiveness
of scientific and pedagogical workers, therefore-their value for the employer are defined. Short
recommendations are formulated to the management of Russian universities to ensure the compliance
of their own teachers with the criteria under consideration.
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The article describes the history of the development of a resource based view to assessing the
competitiveness of enterprises and organizations. The basic concepts of the resource based view
are singled out: heterogeneity and limited mobility of resources, resource competitive advantage.
The article gives examples of correct and incorrect application of the resource based view to the
competitiveness of educational organizations.
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The article concerns the problem of the geographic market delineation. Market definition is subject
to a serious criticism, especially in the case of differentiated products, however, it remains an
important element of economic analysis in the Russian antitrust law enforcement. The hypothetical
monopolist test is the main approach to the market definition, because it captures well the idea
behind the market definition. However, the data required for implementing the hypothetical monopolist
test in a way that would give reliable results, is not always available. In this situation alternative
approaches to the market definition might be used. This article analyses the Elzinga-Hogarty test,
which in combination with a list of price tests might become a useful tool of economic analysis. Its
main advantage is that it does not require a lot of data, and its results do not become completely
corrupt in the case when some data is missing. The main take away of this article is that in the situation
when resources available for an antitrust investigation are limited, and data, which is required
to implement the hypothetical monopolist test of necessary quality, is not available, the Elzinga-
Hogarty test might become an alternative to the hypothetical monopolist test and be used to define
geographic markets. The logic of the test, its limitations and additional evidence, which should be
used to make the conclusions reliable, are discussed in this article.
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The article was written with the aim of reviewing the theoretical views of scientists regarding the
establishment and development of business ecosystems.The article describes the stages of development
of business ecosystems: birth, expansion, the struggle for leadership and renewal. Examples
of the passage of these stages by different business ecosystems are shown.The article also
demonstrates the application of the control questions method to develop a strategy for the formation
and management of a business ecosystem.
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