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The article deals with the formation of entrepreneurial competencies by students in various educational programs, where entrepreneurial disciplines are not core. Under non-core areas in the framework of this article, we will agree to understand educational programs for undergraduate programs that are aimed at forming specialists in professions other than entrepreneurs, for example, the profiles of “Project Management”, “Finance and Credit”, “Sports Management”, “Event Management”, “Management in the hotel and Restaurant Business”, “Marketing”, “Civil law”, “Economic security” and others. This is a preparation for a specialty other than entrepreneurship, so the entrepreneurship competencies for these programs is a general professional one. Entrepreneurial education seems to be relevant for students in various areas and profiles of undergraduate studies. Entrepreneurship competencies is a general professional competencies for non-core areas, while it is possible to integrate it into the main educational program as a professional one. Students can open their own business in small and medium-sized businesses, initiate intra-company entrepreneurship. For systematic training, it is advisable to introduce a practice module for running your own startup with a connection to the infrastructure for entrepreneurship. This article is devoted to the solution of this problem – building a system for teaching entrepreneurship in non-core areas of bachelor’s degree, focused on the following goals: а) identify and describe competencies in the field of entrepreneurship for students of managerial, economic, in the future and other profiles of higher education; b) present a system of teaching entrepreneurship through a module of adapted academic disciplines from a proven set of courses in entrepreneurial education; c) identify the main topics of the courses included in the module, and the types of necessary training sessions that will allow you to achieve the required level of development of the proposed competencies. In this article, a team of authors who teach courses on entrepreneurship as core disciplines at Synergy University presents a vision and a general outline for building this direction and basic courses for non-core students, which will also be detailed in subsequent publications.

The article is devoted to the consideration of the issue of studying under the Entrepreneurship program in Russian colleges, the issues of the specifics of teaching this profession, the need to master unique professional competencies are raised. The article analyzes the current state of secondary vocational education and the ways of its development in the field of entrepreneurship, describes the problems of entrepreneurship education in colleges in Russia, identifies ways to overcome crisis situations in the development of secondary vocational education on the example of the Synergy University for entrepreneurship training programs. The article takes into account the experience of the federal innovation platform operating on the basis of the Synergy University, which implements a project called “Model of the innovative system of continuous entrepreneurial education in higher educational institutions of the Russian Federation”. Entrepreneurship education in college is associated with a number of features: entrepreneurship is a professional activity with its inherent labor functions; to engage in entrepreneurship, it is necessary to register on a voluntary basis; professional interests often include personal, family, consumer and other interests; entrepreneurial activity is associated with risk and uncertainty; in the process of learning entrepreneurship, it is often necessary to be guided by rational motives and logic; students of entrepreneurship must have professional aptitude to do their business. These features should be taken into account in the forms of entrepreneurship education in college, therefore, classical forms of education are not very mundane when teaching entrepreneurship. The article analyzes the existing forms of education and suggests ways to improve entrepreneurship education, namely, the inclusion of more practical disciplines in the curricula, attracting practical teachers in the field of entrepreneurship for training; also increasing the motivation of the teaching staff, including by increasing wages and introducing intangible incentives; conducting practical classes and practices on entrepreneurship in business incubators and business centers. All this should improve the quality of entrepreneurship education in college.

Entrepreneurial education today is the subject of close attention of the educational community. An important component of such training is the issue of entrepreneurial communication, which affects all aspects of the functioning of any business. External communications are aimed at ensuring the company’s business interaction with such stakeholders as customers, partners, competitors, government authorities, investors, while internal communications are aimed at improving the efficiency of business processes. Therefore teaching entrepreneurial communications is an urgent scientific and practical task. The relevance increases even more in the conditions of intensive development of ICT and especially in the context of the pandemic, when the educational process is moving to a large extent online. The purpose of this article is to provide an analytical review of Russian and foreign practices of teaching entrepreneurial communications on educational platforms. The article clarifies the concept of entrepreneurial communications and presents their consideration as a subject of study, it is shown that in the scientific literature there is no unity in the interpretation of this concept. In most sources it is replaced by the concept of “business communication”. A broad overview of business communications training courses on Russian and foreign educational platforms, such as Open Education, Skillbox, Netology, Product Live, Product Star, Laba, Yandex Practicum, Coursera, Udemy, EdX, MIT OCW, Alison, is presented. The largest number of business communications courses are presented on the Coursera, Udemy and Open Education platforms. The content of the identified courses is aimed at the formation of personal communicative competence in business interaction – the ability to negotiate, speak in public, etc., regardless of entrepreneurial specifics. The use of such methods of teaching entrepreneurial communications as hackathons, meetups, VR and AR technologies is substantiated. It is shown that the following applications can be used to develop entrepreneurial communication: VirtualSpeech, Glue, MeetinVR, Stage.

Maintaining a high level of competitiveness is the main task of any enterprise in a market economy, which cannot be solved without some investment. The purpose of the study was to consider investments as a factor in the company’s competitiveness and to determine the influence of investment activity on the level of competitiveness using the example of the retail food market. The objectives of the study were to study the theoretical foundations of the relationship between investment and the competitiveness of a company, assess competition in the food retail market in the Russian Federation and compare the level of competitiveness of market leaders with the level of their investment activity. To solve the set research tasks, the article used the methods of system analysis, comparative analysis, methods of statistical analysis. Based on the results of the study, a relationship was defined between investment activity and the components of the competitive potential of companies. The article provides statistical data on the state of competition in the food retail market of the Russian Federation, reflects the market shares of the largest players. Based on the data from the financial statements of the companies, information is provided on the volume of investments in retail networks of the Russian Federation over the past 3 years. Based on a comparison of data on the market share of retail food networks and the level of their investment activity, it was concluded that there is a direct positive relationship between the volume of a company’s investments and its market share, as one of the indicators of competitiveness. The article also presents promising areas of investment in retail food networks to increase the level of competitiveness in a strategic perspective.

The article considers a new paradigm of competition, the essence of which is a combination of competition with cooperation within the framework of the interaction of ecosystems of the industrial Internet of Things. The conditions under which this cooperation is most effective are determined. The information and intellectual interaction of industrial Internet of Things ecosystems through the exchange of their services is considered. Important conditions: specialization of services of industrial Internet of Things ecosystems and the intensity of their exchange of services. The result is the generation of many business models, creating an explosion of opportunities to increase the value of the economy of the industrial Internet of Things. The task of selecting the most promising effective business models from the set of obtained business models is not trivial, the use of which ultimately gives a high competitiveness of the ecosystems involved in the exchange of services. However, no one has canceled economical, technically advanced solutions and competitive solutions at all levels of the functioning of the industrial Internet of Things system, that is, at the levels of sensors, gateways, business agents, server programs, databases of dynamic data generated by sensors, executive devices. The article offers competitive solutions for all levels of the industrial Internet of Things system, the architecture of the industrial Internet of Things ecosystem is developed. The possibilities of the system related to the connection of people to the system of the industrial Internet of Things and to the transition to the “Internet of Everything” (Internet of everything or IoE) are considered. The Internet of everything significantly increases the set of optimal business models that increase the value of a particular product.

The article touches upon topical issues of the development of the Russian segment of the web services market in online environment in the global economic space. The study of the modern market of IT companies seems extremely relevant today. More and more firms need to start working in digital in order to expand business opportunities, optimize ways of interacting with customers, as well as increase competitiveness and economic efficiency indicators. The use of information technologies in business processes is becoming extremely necessary in the conditions of coronavirus restrictions, which increases the demand for IT companies’ services. In this regard, it is important to understand their basic strategies and assess their tendency to monopolize. “Previously, economists assumed that competitive markets for digital services are less prone to monopolization than markets for standard products. Now, monopolization, information asymmetry, and external (network) effects can be observed in digital markets” [1]. The purpose of the study is to identify the type of structure of the Russian segment of the web services market online in the global economic space and to assess the intensity of competition. To achieve this goal, the following tasks were solved: the relevant market was identified, its main characteristics and composition of participants were analyzed, the trends of its transformation in the conditions of COVID-19, the choice of criteria for analyzing the structure of the Russian market segment on the Upwork online exchange platform was justified. The results are based on an empirical study of statistical information on Novosibirsk companies operating on the Upwork platform. Such market parameters as a large number of firms, the insignificant height of barriers to entry into the industry, the predominance of non-price competition make it possible to identify it as a market of monopolistic competition. The article identifies the problems of antimonopoly regulation of the market of web services operating on digital platforms, namely: the complexity of their analysis and identification of the «relevant» market, the “blurring” of geographical and product boundaries, growing demand. The factors determining the competitive advantages of firms in the web services market and clients’ package, which, in turn, indirectly influence the choice of strategy, are systematized. The authors attempt to describe the motives of buyers’ behavior in the web services market when remotely selecting sellers in an online environment.

The relevance of the issue lies in the fact that at present, the issues of economic survival and social security of people in all territories are becoming more important than usual. In a situation of limited resources, truly creative ideas get a competitive advantage and support. One of the urgent tasks of tourist areas is the creation of new tourism products and the rethinking of existing ones, taking into account the decrease in the solvency of people and the growing trend of domestic tourism. The purpose of the study is an attempt to unlock the potential of creative tourism in line with new trends in the development of the tourist product, as well as to substantiate the feasibility of promoting this type of tourism not only to meet the new needs of modern tourists, but also to solve the problem of tourism seasonality in certain regions. To achieve the goal, the following tasks were set: to study the existing experience, analyze it and justify creative tourism as a factor in the sustainable development of tourism and overcoming seasonality. Research methods: theoretical analysis of the literature and the study of the regulatory framework in the field of tourism, a systematic approach, which consists in considering tourism as a system that has its own complex structure and is part of the economic system of the region, interacting with other industry systems. As a result of the study, a new approach is proposed to present an effective connection between tourism and creative industries, which has a number of potential opportunities, the result of which goes far beyond the growing demand for tourism experiences. In addition to contributing to the sustainable growth of tourism in destinations, creative events are extremely beneficial because they can be strategically distributed throughout the year, minimizing the problem of seasonality. Thus, increasing the competitiveness of the tourism and hospitality sector.

Based on the results of a study of current Russian economic, corporate management and arbitrationjudicial law enforcement practice, the article outlines the main features of the state and trends in the evolution of corporate conflict in the Russian Federation. Among them, the following interrelated trends are considered: a) an extremely high measure of the concentration of capital in the domestic economy – corporate rights to business structures and the persistence of the trend to “wash out” the layer of micro-minority shareholders as a fundamental prerequisite for shareholder antagonisms; b) hypertrophy of “shadow” relations in the field of domestic corporate governance and a high degree of latency in managerial decisions as a source of conflict; c) active use by the parties of a corporate conflict of criminal law methods of pressure on a direct opponent and his allies; d) the prominent role of the state (the Russian Federation, its constituent entities, municipalities) in the sphere of corporate conflicts that do not directly affect its legal interests; e) a high level of methods of resolving corporate conflicts that are not located in the legal field; f) the scenario tragedy of domestic corporate disputes due to the professional unpreparedness of a significant part of “active investors”, which is rarely perceived by them in the context of the inefficiency of the applied systems and methods of company management; g) tough disagreements between the subjects of the corporate governance system, which usually affect a significant part of a group of companies built like a holding company; h) an impressive volume of corporate conflicts in the Russian Federation, represented by mutual reproaches of coowners of parity companies; i) corporate conflict in the sphere of moderately large and medium-sized businesses, which is a consequence of the orientation of domestic investment practice towards a purely short-term perspective; j) excessive “psychologization” of corporate conflicts, the refusal of the participants in the managerial confrontation to exploit the criterion of economic efficiency of appropriate response measures to emergency corporate situations – a comparison of expected results and associated costs.