List articles

Formation and development of state service sphere in terms of market reforms are considered in the article. The actual situation in this field demands acceptance of the certain complex of measures of state regulation. This article gives special value to the marketing approach in granting of the state services as a way of achievement of one of the main purposes of administrative reform — it is improvement of quality and availability of the state services.

The task of raising the competitiveness of a municipal entity is realized through viewing the activity of the local self-governing organs in realizing the social and business initiatives as the necessary condition of attracting the investments and labour resources, providing the social and economical development of the territory, including also increase of life standards. The novelty of the authors’ approach is seen in constructing the special management model, methodologically based upon the possibilitary management paradigm and the general theory of competitive management.

The paper presents a systematic review of the basic terminology, used in domestic practice, the study of phenomena in the field of cooperation. Defines a new concept of business-cooperation in the theory of cooperation and proposed its model. The relationship between business-cooperation with the competition. We describe a strategy of business-cooperation.

Economy development doesn’t allow to use former designs of strategic management. A base reference point for formation of steady competitive advantages, and according to long-term strategy of development of firm, is orientation to internal resources and abilities to the company. Objective of this research is specification of theoretical bases of the theory of dynamic abilities and identification of the mechanism of a choice of strategy with use of the resource approach. According to the modern resource concept the company, forming development strategy, should follow such logic of creation of competitive advantages: manufacture factors — resources — isolation mechanisms — dynamic capabilities — the сore competence — products.

Now the mobile technologies deeper and deeper do penetrate in marketing and advertising. However, most enterprises face difficulties due to the failure of integration of mobile technologies into marketing activities as well as marketing strategies and lack of common standards in evaluation of the effectiveness of the integration. In the article it is proposed the integration model of mobile technologies in marketing activities for the enterprise for assisting of achievement the most effective result for forming marketing strategies and increasing the competitiveness of the enterprises on the whole.

The article deals with indicators and the system of determining savings and costs in the enterprise, investing in its modernization process.