Authors
Mihajlova M. V.
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Degree
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Post-graduate student, Moscow State University of Technology «Stankin» |
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E-mail
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olgura@list.ru |
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Location
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Moscow |
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Articles
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Regional bank's development strategy in the competitive contextToday much attention is paid to the issues connected with the business' (including the loan organizations') competitiveness level improvement. The general trend that is typically found at the modern banking services market is the sustainable growth in the number of services rendered by the banks that participate in the inter-bank competition. In view of the above, it is especially important to form the regional bank development strategy. The author tries to explore a number of issues connected with the regional banks' strategy development in an environment where the country financial center large banks' branch regional network is growing fast. The author takes Yakut Republic as an example. First of all, the large banks' branches are emerging in the regions that have rich mineral wealth deposits.
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The integration model of mobile technologies into marketing activities as a way of increasing the competitiveness for enterpriseNow the mobile technologies deeper and deeper do penetrate in marketing and advertising. However, most enterprises face difficulties due to the failure of integration of mobile technologies into marketing activities as well as marketing strategies and lack of common standards in evaluation of the effectiveness of the integration. In the article it is proposed the integration model of mobile technologies in marketing activities for the enterprise for assisting of achievement the most effective result for forming marketing strategies and increasing the competitiveness of the enterprises on the whole. Read more... |
