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The integration model of mobile technologies into marketing activities as a way of increasing the competitiveness for enterprise

Published in № 4(28) 18 july 2011 year
Rubric:
The author: Mihajlova M. V.
mobile marketing, mobile technologies, marketing strategies, marketing activities, competitiveness

The author:

Mihajlova M. V.

Degree:

Post-graduate student, Moscow State University of Technology «Stankin»

Location:

Moscow