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№ 3(87) 30 june 2022 year
Rubric: The issues of entrepreneurship education
Authors: Ushakova E., Sycheva E.

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The article considers interactive forms of organizing training sessions in the discipline “Russian language and culture of speech” as part of professionally oriented training of the students of “Entrepreneurship” direction. The article substantiates the necessity of using an activity approach which implies taking into account the communication needs of students and the specifics of their future professional activities. The main difficulties faced by students and teachers in the process of mastering and teaching the discipline are analyzed. It is argued that the condition for the effective formation of communication competence in all its aspects is a practice-oriented approach to the organization of classes that can motivate students to study the course. The article discusses the practice of using interactive forms of teaching in the classroom in the discipline “Russian language and culture of speech”. The paper demonstrates the tasks developed by the authors and outlines the goals and stages of case- studies and didactic games aimed at developing communication skills. The analysis of the use of interactive forms of training was carried out, it was revealed that besides helping students to master the culture of speech they also contribute to the development of team interaction skills, help to bridge the gap between theoretical knowledge and real communication situations, stimulate creative and cognitive activity, and increase motivation for the study of the culture of speech. At the same time, communication skills, speech norms are not learned in isolation, but in the context of certain situations of business communication that are important for the future professional activity of an entrepreneur. Prospects for further research are outlined – the development of teaching technologies that contribute to the formation of a students’ sustainable interest in the discipline and, as a result, the successful mastery of business communication skills in oral and written forms. Continue...
№ 4(88) 31 august 2022 year
Rubric: The theory of competition
Authors: Knyazeva I., Zaikin N.

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The emergence of network retailers and corporate associative structures in some industries, which became the largest buyers or initiators of market processes, began to form the buyer’s market power or bargaining power of the buyer that became the object of a broader study and confirmed its relevance. The realization of bargaining power on the part of the consumer does not always manifest itself in the system of economic interactions as an action that violates competition, but often is identified as a mechanism of business strategies or a form of implementation of marketing competitive practices. There are types of markets and market situations in which bargaining power is essentially the central link of the transaction, regulating prices, volumes, contract terms and distribution of benefits. The purpose of the study is to consider the phenomenon of bargaining power, since the consequences of its manifestations form long-term losses for both the seller and the market as a whole. To achieve this goal, it is necessary to solve several tasks: to conduct a theoretical analysis of the concept of “bargaining power”, to determine the difference between bargaining power and market power and to identify factors affecting the formation and development of bargaining power. This article focuses on the study of the evolution of theoretical thought in the field of disclosure of the phenomenon of bargaining power. Foreign sources give some understanding of the subject of bargaining power, but the question of factors, research schools and evaluation indicators still remains open. Based on the available bibliographic content, the article presents a comprehensive analysis of the category of “bargaining power” in various conditions of interaction of agents, the established scientific directions of its study. The systematized factors influencing the negotiating power and the vectors of their impact reflect the accumulated author’s opinion of different research views. The article reflects the criteria characteristics of the manifestation of bargaining power in the market. Understanding the essence of the phenomenon under study can be useful for expanding the field of market analysis in cases of antimonopoly proceedings, preventing anticompetitive actions, forming an antimonopoly compliance system and preventing antimonopoly risks. Continue...
№ 4(88) 31 august 2022 year
Rubric: Competitive environment
Authors: Trubin A., Chanturiia G., Dorofeev O., Sorokvashina Y., Zubanova A.

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The relevance of the study lies in the large-scale and progressive impact of the shortage in the semiconductor market on the key industries of modern electronics production. Currently, the production of microchips shows the highest growth rates, the sphere is directly associated with the fourth industrial revolution, so leading manufacturers are actively seeking either to increase market share or to gain leadership altogether. As a result, competition is intensifying both between individual companies and between countries. The purpose of the study is to determine the degree of influence of the shortage of semiconductors on the final cost of goods based on microchips. The main task is to analyze the dependence of the cost of video cards on the cryptocurrency exchange rate, the growth in demand for the extraction of which is one of the factors that influenced the semiconductor crisis. The article analyzes the current state of the semiconductor industry market, describes the key players, manufactured products by type. The chronology of events that led to the shortage of microchips – the main basis for any modern electronics – has been built. The article describes the main affected industries from the crisis in the semiconductor market, analyzes the consequences in quantitative and qualitative terms. Conclusions are drawn about the global role of cryptocurrency mining in the progressive shortage of microchips. In the course of the study, general scientific methods were applied, such as analysis, synthesis, comparison, as well as special methods (statistical-economic and econometric analysis). A paired linear regression model is constructed to identify the relationship between the Bitcoin exchange rate and the cost of popular video card models. As a result of the study, the relationship between the cryptocurrency exchange rate and the price of video cards was determined, and the stock index of the semiconductor industry was analyzed. Continue...
№ 4(88) 31 august 2022 year
Rubric: Competitive environment
The author: Alaverdov A.

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The subject area of the article is the improvement of the competitive position of a modern Russian university due to such an important component of its image in the educational services market as an organization that effectively counteracts corruption by its own staff. The solution of this problem is provided by the introduction of new technologies implemented by the joint forces of the two headquarters instances represented by the personnel service and the security service. The thesis is argued that the degree of protection from the threat of corruption on the part of both the teaching staff and other officials can be legitimately considered as an additional competitive advantage of any subject of the national higher education or, accordingly, its competitive disadvantage. Possible forms of corruption actions by various categories of employees of an educational institution are specified. Threats to its reputational and property security are determined in case of insufficiently effective counteraction to corruption. The dangers and opportunities associated with the use of various anti-corruption measures already proposed by specialists in the researched field of ensuring personnel security in the field of higher professional education are analyzed. Innovations in personnel work are proposed and argued, which can significantly reduce the likelihood of corrupt actions on the part of teachers and managers of the university. The first of them involves the use of technology based on a collegial approach to assessing the knowledge of the student being examined. The second innovation is aimed at a sharp tightening of control over the “anti-corruption stability” of teachers by the security service of the university. The third innovation applies only to the activities of top managers of the university and their direct subordinates, who are authorized to prepare for the conclusion of any transactions that potentially have a corruption component, and is based on the mechanism of individual bonuses. Finally, the introduction of the fourth innovation should ensure that the faculty members and other university staff are fully aware of the composition of corrupt practices and possible sanctions if they are detected. Continue...
№ 4(88) 31 august 2022 year
Rubric: Competitive environment
The author: Osipenko O. V.

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The article is based on the current practice of researching Russian economic, corporate management and judicial application jurisprudence and reveals the paradox of a positive study of corporate conflict on business development, its social resource and its intra-company regulatory base. The author shows that replicated practices of managing groups of corporate conflicts, highlighting obvious regulatory contradictions or alogisms corresponding to the algorithms, signaling the situation of the rule-making process and the expert community of the need to adjust the relevant rules; corporate conflicts in diversified holdings inevitably lead to random outcomes; a non-destructive option for resolving a corporate conflict allows you to increase the group from “smoldering manifestations” of character strengthening, which are corporate contradictions of co-owners or participants and top managers brought to a high degree of aggravation; shareholder antagonisms demonstrate a pronounced institutional energy and an applied demonstration of the usefulness of peacefulness and compromise in conducting polemics defending their mismatched, including diametrically opposed interests of the co-owners of the company; identified cases of occurrence of cases of cardiovascular disorders, initiated by a weak corporate-legal relationship for the management of a group or set of companies, resulting in their defeat, leading to the identification of positive adjustments in corporate behavior for the control of the party; counteracting corporate conflict among children contributes to the development of methodological and applied foundations for company risk management. An internal corporate conflict in the public mind is a spontaneous, but at the same time objectively justified method of protest, which does not cause chances of victory as such, but conditionally works as a stimulus for the creation of civil-democratic foundations of society. Continue...
№ 4(88) 31 august 2022 year
Rubric: Entrepreneurship practice
The author: Pinkovetskaia Y.

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The relevance of studying the problem of entrepreneurs leaving their business has increased significantly in recent years due to the fact that under the influence of the consequences of the COVID-19 pandemic, this process has significantly accelerated. Therefore, one of the possible reasons for the termination of entrepreneurial activity starting in 2020 is the negative consequences of the pandemic, along with other possible positive and negative options for leaving the business. The purpose of the study was to assess the opinion of entrepreneurs who have ceased their activities about the reasons for this according to the results of surveys conducted in a number of countries in 2021. The objectives of the study were: formation of a database of initial data reflecting the opinions of retired entrepreneurs about the reasons for this; development of mathematical models describing the distribution of empirical data across different countries; evaluation of the values of indicators characterizing the exit from business for positive reasons, as well as negative reasons related and unrelated to the pandemic. The initial data were the results of a survey of entrepreneurs in 47 countries during the work on the Global Entrepreneurship Monitoring project. An assessment of four indicators characterizing the positive and negative reasons for the termination of their activities by entrepreneurs was carried out. Empirical data modeling based on the development of normal distribution density functions was used to evaluate the indicators. It is proved that the majority (58.1%) of all entrepreneurs who stopped their activities did so for negative reasons, but not related to the COVID-19 pandemic. It is proved that almost a quarter (23.7%) of all entrepreneurs who stopped their business were forced to do so due to the negative consequences of the pandemic. It is shown that only one in six entrepreneurs who stopped their activities had positive reasons for leaving their business in 2021. The obtained results make a significant contribution to the existing knowledge about the reasons for the termination of entrepreneurial activity in modern national economies. Continue...