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№ 1(85) 28 february 2022 year
Rubric: Competitiveness of business
Authors: Gumerov E. A., Alekseeva T. V.

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The article considers a new paradigm of competition, the essence of which is a combination of competition with cooperation within the framework of the interaction of ecosystems of the industrial Internet of Things. The conditions under which this cooperation is most effective are determined. The information and intellectual interaction of industrial Internet of Things ecosystems through the exchange of their services is considered. Important conditions: specialization of services of industrial Internet of Things ecosystems and the intensity of their exchange of services. The result is the generation of many business models, creating an explosion of opportunities to increase the value of the economy of the industrial Internet of Things. The task of selecting the most promising effective business models from the set of obtained business models is not trivial, the use of which ultimately gives a high competitiveness of the ecosystems involved in the exchange of services. However, no one has canceled economical, technically advanced solutions and competitive solutions at all levels of the functioning of the industrial Internet of Things system, that is, at the levels of sensors, gateways, business agents, server programs, databases of dynamic data generated by sensors, executive devices. The article offers competitive solutions for all levels of the industrial Internet of Things system, the architecture of the industrial Internet of Things ecosystem is developed. The possibilities of the system related to the connection of people to the system of the industrial Internet of Things and to the transition to the “Internet of Everything” (Internet of everything or IoE) are considered. The Internet of everything significantly increases the set of optimal business models that increase the value of a particular product. Continue...
№ 1(85) 28 february 2022 year
Rubric: Competitiveness of business
The author: Grudneva A.

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Maintaining a high level of competitiveness is the main task of any enterprise in a market economy, which cannot be solved without some investment. The purpose of the study was to consider investments as a factor in the company’s competitiveness and to determine the influence of investment activity on the level of competitiveness using the example of the retail food market. The objectives of the study were to study the theoretical foundations of the relationship between investment and the competitiveness of a company, assess competition in the food retail market in the Russian Federation and compare the level of competitiveness of market leaders with the level of their investment activity. To solve the set research tasks, the article used the methods of system analysis, comparative analysis, methods of statistical analysis. Based on the results of the study, a relationship was defined between investment activity and the components of the competitive potential of companies. The article provides statistical data on the state of competition in the food retail market of the Russian Federation, reflects the market shares of the largest players. Based on the data from the financial statements of the companies, information is provided on the volume of investments in retail networks of the Russian Federation over the past 3 years. Based on a comparison of data on the market share of retail food networks and the level of their investment activity, it was concluded that there is a direct positive relationship between the volume of a company’s investments and its market share, as one of the indicators of competitiveness. The article also presents promising areas of investment in retail food networks to increase the level of competitiveness in a strategic perspective. Continue...
№ 1(85) 28 february 2022 year
Rubric: The issues of entrepreneurship education
Authors: Lukashenko M., Dobrovolskaya T. Y.

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Entrepreneurial education today is the subject of close attention of the educational community. An important component of such training is the issue of entrepreneurial communication, which affects all aspects of the functioning of any business. External communications are aimed at ensuring the company’s business interaction with such stakeholders as customers, partners, competitors, government authorities, investors, while internal communications are aimed at improving the efficiency of business processes. Therefore teaching entrepreneurial communications is an urgent scientific and practical task. The relevance increases even more in the conditions of intensive development of ICT and especially in the context of the pandemic, when the educational process is moving to a large extent online. The purpose of this article is to provide an analytical review of Russian and foreign practices of teaching entrepreneurial communications on educational platforms. The article clarifies the concept of entrepreneurial communications and presents their consideration as a subject of study, it is shown that in the scientific literature there is no unity in the interpretation of this concept. In most sources it is replaced by the concept of “business communication”. A broad overview of business communications training courses on Russian and foreign educational platforms, such as Open Education, Skillbox, Netology, Product Live, Product Star, Laba, Yandex Practicum, Coursera, Udemy, EdX, MIT OCW, Alison, is presented. The largest number of business communications courses are presented on the Coursera, Udemy and Open Education platforms. The content of the identified courses is aimed at the formation of personal communicative competence in business interaction – the ability to negotiate, speak in public, etc., regardless of entrepreneurial specifics. The use of such methods of teaching entrepreneurial communications as hackathons, meetups, VR and AR technologies is substantiated. It is shown that the following applications can be used to develop entrepreneurial communication: VirtualSpeech, Glue, MeetinVR, Stage. Continue...
№ 1(85) 28 february 2022 year
Rubric: The issues of entrepreneurship education
Authors: Deryabina G., Mozhzhukhin D., Pamukhin Y., Potapova O.

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The article deals with the formation of entrepreneurial competencies by students in various educational programs, where entrepreneurial disciplines are not core. Under non-core areas in the framework of this article, we will agree to understand educational programs for undergraduate programs that are aimed at forming specialists in professions other than entrepreneurs, for example, the profiles of “Project Management”, “Finance and Credit”, “Sports Management”, “Event Management”, “Management in the hotel and Restaurant Business”, “Marketing”, “Civil law”, “Economic security” and others. This is a preparation for a specialty other than entrepreneurship, so the entrepreneurship competencies for these programs is a general professional one. Entrepreneurial education seems to be relevant for students in various areas and profiles of undergraduate studies. Entrepreneurship competencies is a general professional competencies for non-core areas, while it is possible to integrate it into the main educational program as a professional one. Students can open their own business in small and medium-sized businesses, initiate intra-company entrepreneurship. For systematic training, it is advisable to introduce a practice module for running your own startup with a connection to the infrastructure for entrepreneurship. This article is devoted to the solution of this problem – building a system for teaching entrepreneurship in non-core areas of bachelor’s degree, focused on the following goals: а) identify and describe competencies in the field of entrepreneurship for students of managerial, economic, in the future and other profiles of higher education; b) present a system of teaching entrepreneurship through a module of adapted academic disciplines from a proven set of courses in entrepreneurial education; c) identify the main topics of the courses included in the module, and the types of necessary training sessions that will allow you to achieve the required level of development of the proposed competencies. In this article, a team of authors who teach courses on entrepreneurship as core disciplines at Synergy University presents a vision and a general outline for building this direction and basic courses for non-core students, which will also be detailed in subsequent publications. Continue...
№ 1(85) 28 february 2022 year
Rubric: The issues of entrepreneurship education
Authors: Pogorelova A. Y., Potapova O., Puzynya  T. A.

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The article is devoted to the consideration of the issue of studying under the Entrepreneurship program in Russian colleges, the issues of the specifics of teaching this profession, the need to master unique professional competencies are raised. The article analyzes the current state of secondary vocational education and the ways of its development in the field of entrepreneurship, describes the problems of entrepreneurship education in colleges in Russia, identifies ways to overcome crisis situations in the development of secondary vocational education on the example of the Synergy University for entrepreneurship training programs. The article takes into account the experience of the federal innovation platform operating on the basis of the Synergy University, which implements a project called “Model of the innovative system of continuous entrepreneurial education in higher educational institutions of the Russian Federation”. Entrepreneurship education in college is associated with a number of features: entrepreneurship is a professional activity with its inherent labor functions; to engage in entrepreneurship, it is necessary to register on a voluntary basis; professional interests often include personal, family, consumer and other interests; entrepreneurial activity is associated with risk and uncertainty; in the process of learning entrepreneurship, it is often necessary to be guided by rational motives and logic; students of entrepreneurship must have professional aptitude to do their business. These features should be taken into account in the forms of entrepreneurship education in college, therefore, classical forms of education are not very mundane when teaching entrepreneurship. The article analyzes the existing forms of education and suggests ways to improve entrepreneurship education, namely, the inclusion of more practical disciplines in the curricula, attracting practical teachers in the field of entrepreneurship for training; also increasing the motivation of the teaching staff, including by increasing wages and introducing intangible incentives; conducting practical classes and practices on entrepreneurship in business incubators and business centers. All this should improve the quality of entrepreneurship education in college. Continue...
№ 2(86) 29 april 2022 year
Rubric: The theory of competition
The author: Kovalenko A.

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The purpose of this article is to compare certain theoretical concepts that are developing today in the field of competitive management: the strategic architecture (by V. Kvint) and constructive theory of competition (by Yu. Rubin) with the concept of competitive advantage (by M. Porter). As part of the scientific discussion, the authors answer questions about the place of competitive advantage in the strategic management system, the essence of competitive advantage, and the sustainability of competitive advantage. To do this, we review and analyze the systems of views of the above scientists in the cited sources. Different approaches to understanding and using the term “competitive advantage” are considered in the work as different research programs, the contradiction of which to each other does not require the rejection of an older concept. At its core, competitive advantage is understood as the content of a strategic decision, a strategic task, a system for its implementation, and its manifestation in the results of competitive activity. Two different directions of competitive advantage management are distinguished in the work: creation/ formation (positive side) and protection / providing sustainability (negative side) of competitive advantage. Value chain (M. Porter) and transient advantage (R. McGrath) tools can be called as the positive side of competitive advantage. The negative side of competitive advantage can be considered in certain types of economic moats. The ideas of economic moat and transient advantage respond differently to the question of sustainability of competitive advantage. The paper substantiates the conclusion that both in the theory of strategic architecture (Kvint) and in the constructive theory of competition (Rubin), the term “competitive advantage” is used in completely different meanings, which are complex interpretations of the original meaning. Continue...