List articles
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The article is devoted to the new instrument to attract funding, which competes with the traditional
instruments of attraction of investments — crowdfunding. The comparative research of venture
capital and crowdfunding shows opportunities and risks of crowdfunding in the purpose of raising
funds to projects. Crowdfunding opportunities are highlighted, as well as competitive advantages
of crowdfunding compared to venture capital. In order to identify the advantages and disadvantages
of crowdfinding, as well as the characteristics of the competitive advantages of the instrument
and the risks of its use, the factors of the competitiveness of the tool are determined in the work.
A comparative study of the source of funding for crowdfunding with venture capital in the field of:
financial arrangements and contracts, investor protection, investor relations and behavior, investors’
exit from the company’s capital. In the course of the study, unique features of crowdfunding were
also revealed in attracting funding, for example, the emerging asymmetry of information. The double
trust dilemma created in the process of using the innovative tool is considered. The motivational
component of crowdfunding is determined, divided by the motivation of the entrepreneur and the
motivation of the investor. Dedicated to the same factors deterrence of entrepreneurs and investors.
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In the beginning of the paper the concept of «competitive disposition» will be revealed. The paper
justifies tactical character of the concept of «competitive disposition».
The article briefly describes the competitive disposition of the platform-firm against the productfirm,
within which the content of the multisided platform competitive behavior is most often disclosed.
We give arguments in favor of the fact that the disposition «platform-product» is more complicated
and more important than others.
Paper proposes description of the shaping strategy, revealing high degree of cooperation in the
strategic actions of the firm. The ecosystem created by the formative strategy is described in comparison
with the traditional business ecosystem created along the value chain.
Further, the place of the shaping strategy in the company’s strategic repertoire is determined.
The roles and functions of the firms participating in the shaping strategy are disclosed, which is
described through three components: shaping view, shaping platform, shaping actions. As a result,
the differences between the shaping strategy and the strategy of the multisided digital platform are
outlined.
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The article is the first published in Russian in which races consistently noticeable issue about
the influence of personality on competition in the entrepreneur as. Adhering to a multidisciplinary
approach to the study of competition, the author identifies the main segments of such influence
competitive motivation of the leaders of the companies, their degree of professional competence in
matters of personal involvement in competition and in management issues of competitive actions,
their personal competitiveness, as well as personal qualities and personal inclination, professional
important to participate in the competition and invites colleagues to discussion. The article provides
a rationale for the concepts of competitive competence, competitive ability, trait competitiveness,
competitive spirit, a competitive way of thinking, manners and styles of competitive behavior of companies
in competitive environment.
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№ 4(64)
30 august 2017 year
Rubric: Competency-based approach in entrepreneurship education Authors: Andreeva O., Shishkin D. |
Modern Russian universities solve several problems in order to increase their competitiveness.
One of them is the development of students’ soft skills. This allows graduates to successfully integrate
into the modern business and gain job achievements. One of the programs that forms soft
skills is a course in Entrepreneurship. In Perm National Research Polytechnic University this course
is available for students since 2012 (as a part of complex ‘Students’ entrepreneurial activity development
project’ launched at 2007). It’s an elective course available for students of all majors within
the University. About 700 students of 9 faculties choose this course annually. This course allows
students to get acquainted with the principles of entrepreneurship, try to develop their own entrepreneurial
project. The main principles of the course are the orientation to practice and the use of
gamification of the learning process. Gamification does not mean the transformation of classes into
a game, but the use of techniques of active involvement of participants in a dynamic and two-sided
educational process. Entrepreneurship teaching process involves the use of «Flipped Class» principle.
The main part of the class time is devoted to the analysis of students’ projects. The teacher’s
role is to help students in developing their entrepreneurial competencies. Also students are taught
to operate models and calculations. In this case the role of the teacher (or tutor) is to create a class
with ‘lean environment’, which stimulates, even a little interested in the initial stage of students, to
engage in the development of projects. Classes are conducted by practitioners who have their own
entrepreneurial experience or experience in real business. This all becomes possible, thanks to the
university entrepreneurial ecosystem, which includes entrepreneurial clubs, business-incubators,
startups’ competitions, information resources etc.
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№ 4(64)
30 august 2017 year
Rubric: Competency-based approach in entrepreneurship education Authors: Laptev G., Shaytan D. |
Successful teaching of entrepreneurship depends on how well an education program develops
critical and very difficult to develop mental capabilities and personal competencies (in particular,
creativity, and decisiveness at situations of uncertainty). The most critical are set of skills that enable
to manage the process of a new product development at initial («fuzzy-front end») stage, the stage
of high uncertainty about customer profiles, the product design concept, its features and and engineering
design. The paper is devoted to assessing and discussing the ability of graduates of MBA
programs and master’s programs on entrepreneurship without engineering or design background to
manage the creation of innovative products and start-ups by using lean startup and «customer development
» approaches. Based on the results of empirical research carried out at the Laboratory of
Innovative Business and Entrepreneurship (innovationStudio) and with the participation of global innovative
companies and partners of the OIPEC international project, we create and test educational
methods and interdisciplinary educational content to develop critical entrepreneurial competencies
for innovative products development.
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This article analyzes the current state of Russian motor sport through the prism of competencebased
approach to the sports industry. Presents The results of author’s sociological surveys are
presented, which, on the one hand, show the interest of young people to the emergence of schools
for the training of qualified athletes; on the other hand — reflect the low public awareness of road
competitions and, as a consequence, the lack of knowledge about competences in this industry.
However, on the author’s deep belief, karting centres development in Russia on the basis of publicprivate
partnership, introducing specialized courses to educational process of General, secondary
and higher education could contribute to the achievement of social effect from the popularization of
sport and, as a consequence, increase of sports results in the international field. From the point of
view of the theory of entrepreneurship, this kind of action can contribute to social entrepreneurship
development.
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