Authors
Rukavishnikov S.
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Degree
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Postgraduate, Department of the Theory and Practice of Competition, «Synergy» University |
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E-mail
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Kurzos17@yandex.ru |
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Location
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Moscow |
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Articles
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Crowdfunding as a Competing Venture Funding Innovative Tool to Attract InvestmentThe article is devoted to the new instrument to attract funding, which competes with the traditional
instruments of attraction of investments — crowdfunding. The comparative research of venture
capital and crowdfunding shows opportunities and risks of crowdfunding in the purpose of raising
funds to projects. Crowdfunding opportunities are highlighted, as well as competitive advantages
of crowdfunding compared to venture capital. In order to identify the advantages and disadvantages
of crowdfinding, as well as the characteristics of the competitive advantages of the instrument
and the risks of its use, the factors of the competitiveness of the tool are determined in the work.
A comparative study of the source of funding for crowdfunding with venture capital in the field of:
financial arrangements and contracts, investor protection, investor relations and behavior, investors’
exit from the company’s capital. In the course of the study, unique features of crowdfunding were
also revealed in attracting funding, for example, the emerging asymmetry of information. The double
trust dilemma created in the process of using the innovative tool is considered. The motivational
component of crowdfunding is determined, divided by the motivation of the entrepreneur and the
motivation of the investor. Dedicated to the same factors deterrence of entrepreneurs and investors.
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