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"The Russians, as far as the political economy is concerned, have been moving in the wake of the Western countries' development; therefore, in the light of the unfounded cosmopolitism that has been the czar of the public thought in Russia in the last few decades it is small wonder that the political economy rules and their meaning are incongruously understood by the public".
(Count Sergei Witte, Saint-Petersburg, 1912)
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As it is known, Russia is now one of the biggest food staffs importing countries. This is the fact that misleads those who think the Russian food makers are not competitive. According to some experts, this is not true. Today the Russian food stuffs producing companies show that their food exporting prospects are bright. If the state bodies keep supporting the exporters, the Russian companies would be able to increase the external and domestic market supplies of meat, fish, flour, cereals, confection¬ary products, alcoholic and soft drinks, flower seed oil, yoghurts, preserved milk products, ice creams, canned juices, etc. in the near future. In June 2007 the 2nd Competition: Strategy, Tactics, Patterns, Learning conference was held where the most pressing issues related to the Russian food exporters competitiveness level increase and the agricultural sector development prospects were discussed. Dmitry Bulatov, President of the of the National Food Exporters Union, and Vyacheslav Karpunin, Executive Director of the National Asset Management Foundation, talked about the above problems.
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Doing business means making the intangible and tangible assets for other members of the society but it does not mean being an altruist who acts without any remuneration or profit. It means any busi¬ness activity is about having not only the personal interest but also a social touch. In this sense, any business activity is, first of all, the service for the community members, for the members of the society. The essence of such an activity can be rendered in the following short motto: a business is about providing job opportunities to the community members in order to give them food and clothes. By com-munity members here we do not mean an object of some charitable activities or a dependent living at others' expense. We mean the people who play a part of employees who work as per a contract.
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It is well-known that the strategy chosen, management competences, valuable resource and a market niche availability are not the only factors any company's operations depend upon. A company's success is impossible without an access to the investment fund capital. It is necessary to be aware of the fact that the investors would not invest substantial funds into a company lacking an efficient management system and an operational monitoring system. The investors are ready to pay a big bonus sum for the shares of a company which has a clear-cut corporate management system. Corporate management quality is now one of the most important factors influencing the decision-making process when investment issues are concerned.
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When the competition is fierce, any business, in order to operate normally and estimate the development prospects, should know its competitiveness level well. If a business learns about its position in the competition, it can determine and identify where the advantages are and where there are areas for improvement and choose the right strategy and tactics in line with the market development processes.
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Many countries of the world faced economic changes in the end of the previous and the beginning of this century. The very business competition base has changed. Now the innovations form the competition base in all economic spheres. As the research is absolutely necessary to compete on the modern market, the businesses that are innovation-oriented when competing at the market should invest into the technology, marketing, HR, etc. research. The companies gain the dominant position on the market because of the innovations introduced and they keep the position as long as there are no other innovation-oriented competitors. The innovations are necessary for the modern market as they serve as a protective device against the aggressive new competitors.
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