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Journal archive

№1(55) January-february 2016 year

Content:

Industry market

Author: M Nastych

The paper analyzes the merger between three universities in Saint Petersburg. This merger is a result of the processes taking place in the field of higher education in Russia. It includes consolidation and reduction of some other universities, formation of federal universities, reduction of numerous non-core specialties. As it is well known, the integration processes in oligopolistic markets are accompanied with increasing concentration, and hence growing of market power. It results in a decline in output, higher prices and higher profits of all firms in the industry. The merger of these universities is not motivated by these economic incentives that need to be evaluated. The article aims to predict the economic consequences of this merger within the framework of the commercial forms of education for a bachelor’s degree. In particular, our analysis shows the forthcoming price growth due to the low elasticity of demand for the higher education and other factors. The empirical analysis in the paper is based on the method of merger simulation with the use of open data on the positions available for entrants in the considered universities at Saint Petersburg.

Author: K. Simonov

The article is devoted to the complex research of the competition conditions in Russian exhibition branch on the basis of Porter-Downes’ model taking into account globalization, digitalization and deregulation processes. The main content of the research consists of the estimates of the competitive forces operating in Russian exhibition sector. The accruing threat for exhibitions from actions-substitutes, alternative products and innovative technologies is characterized in detail. The considerable attention is paid no the analysis of the threat proceeding from new «players» — network exhibition projects with world famous brands which are initiated by foreign companies. Their competitive advantages and receptions for getting in Russia are discussed. It is claimed that the reasons for suppliers market power weakening are in essential expansion of Russian exhibition areas, and also in abundance of market offers from providing enterprises to exhibition business. Among the proofs of participants market power strengthening some evidences of exhibitors unity growth against their not redundancy as well as facts of competent visitors number reduction are submitted. As one more competitive force Russian state is considered. It is shown that in exhibition sector of Russia the intense competition takes place.

The theory of competition

Author: Yu. Rubin

The author offers definition of the competitive status of a market participant, discloses notion of the competitive environment and competitive forces. The author identifies the competitive status of company as companies role in the innovative transformation of the market environment: innovator, conformist, exploiter, niche actor. 
The author consistently reveals the peculiarities of firms in competitive status as a leader, challenger for the leadership, the middle peasants (the representative of the crowd), and the outsider. Also author identifies the main features of the paired competitive dispositions of firms with different competitive status. 
Paper describes some tactical model, implemented by leader against challengers. The author reveals content of the concept of «burden of leadership» and formulates «commandments» of the leader and the challengers for the leadership. 
The paper reveals the definition of the competitive status of market participants by comparison competition in business and competition in nature (by A. Yudanov).The article also describes the competitive status of the debutant, debutante types and formulates 10 rules of successful debut.

Author: K. Gorelikov

The article investigates the behavior of heterogeneous firms associated with the production of differentiated goods under conditions of monopolistic competition. Shows the importance of heterogeneous firms in achieving equilibrium and social optimum. Great attention is paid to the consideration of variable demand elasticity and endogenous heterogeneous firms. In the article, the various aspects of the evaluation of models of market equilibrium monopolistic competition, and social optimum (Pareto-optimum). The research is carried out through the consideration of issues such as: the number of represented products; the adequacy of our products and their possible deficit; efficiency of technology choice in the production of products; the optimal size of a monopolistic competitive industries relative to the rest of the economy. In the conclusion summarizes the key findings.

Entrepreneurship theory

The article considers the problem of determining the basic concepts of the theory of entrepreneurship. With the help of a comparative analysis of definitions of the term «entrepreneur» made classics of the economic, sociological and psychological science, they identify the distinctive features of the entrepreneur from other business people. With the help of the entrepreneur lifecycle model these distinctive features are summarized in a single system and provides a more precise definition of the concept of «entrepreneur». It has been shown that as a result of the refinement of a fundamentally new conceptual apparatus of enterprise many of the phenomena of business theory are easily explainable.

Antitrust regulation

Author: K. Kudryavcev

Law on Protection of Competition prohibits economic entities from setting the monopolistic high price of goods. Studying this offense we should identify the dominant position of economic entities functioning in the markets and prove the constitution of the monopolistic high price of goods. Proving this offense we should use two criteria: comparative and costly. Comparative criterion let us analyze the actions of the economic entities in the monopolistic market and in the competitive market and determine the «fair» price of goods and the installed rate of profit taking into account the conditions of the goods’ competition that we could consider as «fair» for the monopolistic market. Using the costly criterion, we should set the price bigger than the amount of money that is necessary for production and sale of this goods and the required rate of profit. It should be pointed out that the absence of the comparable market in the competitive conditions does nоt mean the unfulfillment of the costly criterion, but it shows its inapplicability to this market. This article is devoted to research of the monopolistic high price of goods based on the analyses of the theory of setting prices for companies with monopolistic power and an amount of practical materials on this subject. The results of the research are the suggested methodological aspects that are necessary to follow analyzing the signs of the facts of the monopolistic high price of goods.

Pricing and investment strategies on two-sided markets are significantly affected by the presence of cross-network effects between the two sides of the platform. In order to maximize profit platform internalizes positive externalities and expands the scale of transactions by making decisions about the level and structure of prices for different groups of consumers. Adjusting the structure of rates, established by platform for various parties, can be considered as a mechanism to internalize crossnetwork effect. The concept of two-sided markets drew attention to the problem of using the traditional one-sided logic on two-sided market, but the problem may also be in too broad interpretation of the two-sided markets concept and the use of two-sided logic in the traditional one-sided markets. Two-sided markets features impose certain restrictions and require new approaches in terms of economic analysis for the purposes of the application of antitrust laws. The paper is carried out to compare different approaches to defining the platform as an object of study, as well as an attempt to relate the concept of two-sided markets with traditional concepts of the theory of externalities and third degree price discrimination.

The competitiveness of firms

Author: D. Vlasov

During 2008 crisis fixed capital investment in Russian economy dropped significantly: investments in fixed prices slowed down by 15,6% between 2009 and 2008. For industrial enterprises decrease was even large about 17,2%. While GDP in Russia in 2012 – 2015 surpassed pre-crisis level, fixed capital investments are still remaining below pre-crisis level. Deterioration in fixed capital at the end of 2014 almost reached 50%, while in 2000 it was only 40%, which requires large renewal of fixed capital and demands rapid growth in investments. Thereby current level of investments in economy is not sufficient not only for renewal of fixed capital, but also for maintaining capital on pre-crisis levels. Such low-level investments of industrial companies can be explained by lag in investment competitiveness between Russia and Western Europe countries. Based on EFIGE and IIMS data this article dwells upon the analysis of manufacturing companies’ investment competitiveness in Western European countries (United Kingdom, France, Germany, Spain and Italy) and Russia, including the inter-state differences in the fixed capital investment financing structure. Investment competitiveness is measures by investment to sales ratio. The discrepancies of the specific investment quotes between small-, medium-, and large-sized businesses have been discovered by the simultaneous equations system. Factors leading to investment incompetitiveness have been found and explained.

Author: N. Gromova

Most often the notion of «image» is associated with the creation of an artificial image that does not correspond to the internal content. But within the framework of this research the unity of the external image of the employment market and the internal environment of the employer is a pillar of success in creating an HR-brand. This article discusses a newly introduced notion in Russia as the employer brand. It is shown that having a strong HR-brand helps employers gain and retain a highly competitive position in the employment market and allows efficient implementation of modern business and HR-technology. It is noted that one of the key instruments of HR-branding is a promising adequate employer brand proposition (EVP). Such proposition gives the company a clear competitive advantage in terms of attracting and retaining talent. The article looks at the Russian and foreign methodologies of ranking best employers. The paper also analyses the findings of the widely known rankings of Russian employers. The conclusions have been drawn on the said findings. The study enables to define competitive advantages of the companies with a strong HR-brand. The paper also reveals the relationship between the employer brand and the factors which drive performance efficiency and underpin competitiveness in the market.