Authors
Parshina E.
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Degree
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Postgraduate Student, Faculty of Economics; Department for competition policy Analytical Center for the Government of the Russian Federation |
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E-mail
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el.parshina@gmail.com |
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Location
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Moscow |
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Articles
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Two-sided markets: the subject matter specificationPricing and investment strategies on two-sided markets are significantly affected by the presence
of cross-network effects between the two sides of the platform. In order to maximize profit platform
internalizes positive externalities and expands the scale of transactions by making decisions about
the level and structure of prices for different groups of consumers. Adjusting the structure of rates,
established by platform for various parties, can be considered as a mechanism to internalize crossnetwork
effect. The concept of two-sided markets drew attention to the problem of using the traditional
one-sided logic on two-sided market, but the problem may also be in too broad interpretation
of the two-sided markets concept and the use of two-sided logic in the traditional one-sided markets.
Two-sided markets features impose certain restrictions and require new approaches in terms of
economic analysis for the purposes of the application of antitrust laws. The paper is carried out to
compare different approaches to defining the platform as an object of study, as well as an attempt
to relate the concept of two-sided markets with traditional concepts of the theory of externalities and
third degree price discrimination.
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