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The relevance of the topic is due to the increasing role of coaching in improving the efficiency of management and adaptation of the organization’s employees to changes in its competitive environment. One of the key aspects of the competitive environment of the organization is the speed of change. Sustainable competitive advantage is becoming increasingly difficult to achieve, since innovations are quickly copied by competitors. In such an environment, the success of an organization depends not only on technology or market strategies, but also on the level of competence and flexibility of its employees, here coaching plays a decisive role. The article is devoted to the substantiation of the methodological approach to the study of coaching management: key aspects related to the system analysis of this phenomenon and its impact on management processes and competitiveness in a modern organization are considered. The novelty of the research results lies in the choice of an approach to the study of coaching management in an organization, including various approaches, such as system, project and personality-oriented, which allows for a comprehensive assessment of the impact of coaching on organizational processes aimed at increasing the competitiveness of the organization, as well as the development of models for assessing the impact of coaching management on competitiveness and work behavior. The main methods used in the work include modeling, system analysis and design of interactions of coaching with other management practices. During the study, the main characteristics of coaching management were identified, such as adaptability, focus on results and dynamism, as well as their impact on work behavior and organizational changes. The results of the study confirm that the use of an integrated methodological approach contributes to a deeper understanding of coaching as a management tool. The theoretical significance of the study lies in the development of approaches to the study of coaching management in a competitive environment, and the practical significance lies in proposals for the implementation of coaching practices to improve managerial efficiency and competitiveness in modern organizations.

The article discusses the reasons that encourage entrepreneurs to protect some of their employees from regular management in order to increase the competitiveness of the enterprise; to personalize management in relation to some employees or their groups, to remove them from the general management rules. The author systematizes the results of the study in the form of a series of interviews conducted by the author with owners of small and medium-sized businesses. The main directions of the personification of the management system are identified, due to the retention and attraction of internal and external resources that are critically important for the management of an enterprise’s participation in competition. The article considers the manifestation in the history of management a storyline recognizing the subjectivity of the object of management. The concept of “subject-oriented management” is formulated. The scope of the subject-oriented approach is highlighted and practical recommendations for its application in the design of management systems of business organizations are given.

The article discusses the features of the introduction of agile methodologies in the process of software development (hereinafter referred to as software) in the field of telecommunications services. The great need for IT products forces their manufacturers to look for new solutions and approaches that help reduce development time without negatively affecting the quality of the final product. Changing software development processes affects both its technical and business side, including management. Despite the existence of a large number of modern management methodologies, choosing the most appropriate one is a difficult process, as it requires careful setting of goals and search criteria. The success of both the implementing company and the customer company depends on how well the software development management model is selected. The purpose of the study is to unify agile methodology for managing software development in the field of telecommunications services. The objectives are to modernize the software development management system based on Kanban and the UML language and to work out the stages of implementing the methodology. The methodological basis of the research was based on such methods as analysis and systematization, which include systematic, complex and comparative approaches, as well as experiment. The scientific novelty of the work lies in the creation of a unified software development management model for the telecommunications sector. The article notes that the basis of the unified model is the stages of implementation of the Kanban methodology, through which the number of phases of the software development management process and, consequently, the time for project implementation was reduced. The authors emphasize that the developed unified model can be used not only in the management of software development in the field of telecommunications services, but also in any other software development project, regardless of the field of activity.

The Russian Federation, having a large regional space, is characterized by a high level of its heterogeneity. For regions, the level of accessibility, which allows expanding its spatial boundaries for trade and economic relations, plays an important role in matters of territorial development. Territories with a remote location have opportunities for developing foreign economic cooperation, since in most cases these are border regions. The main manifestation of the negative impact of peripheral territories is a high level of remoteness from other regions and markets of the country. The presence of the remoteness effect reduces the possibility of increasing market share by entering other Russian markets. An additional negative manifestation of the remoteness of the territory from the center of the country is the presence of transport and logistics costs, which are added to the main production costs. The study examined the influence of the factor of remoteness of the territory from the center of the Russian Federation. The level of remoteness is determined as a result of calculating the peripherality index for Russian regions. The result obtained for the regions of the Russian Federation made it possible to determine a group of central and peripheral regions. It is proposed to consider several groups of regions: central, peripheral and regions of the Northwestern Federal District, which determines the object of the study. The aim of the study is to assess the regional heterogeneity of territories with different levels of remoteness from the central part of the Russian Federation. The study is conducted using statistical information and data from Rosstat. Comparative assessments of the selected groups of regions are based on the use of ranking procedures, comparative and spatial analysis. The heterogeneity assessment uses the ranking method as a tool. The results obtained can be used in writing strategic documents for the development of territories, as well as development programs for border regions.

In the context of the global economy and growing competition within the country and on the international market, the development of entrepreneurial ecosystems is an important factor for sustainable economic growth. The author distinguishes between the concepts of “entrepreneurial ecosystem” and “cluster”. In a new view of entrepreneurial ecosystems as dynamic structures that go through the stages of birth, formation, development, maturity, stabilization, renewal or decline, according to the author’s methodology, special attention is paid to the mechanism of prolongation of growth stages due to the influence of clusters. The integration of life cycle theory and clusters provides a new perspective on entrepreneurial ecosystems through the lens of clusters. The novelty lies in the role of clusters as an effective approach that promotes interaction between business, government and science to accelerate innovation processes, create sustainable cooperation networks, attract investment and reduce barriers to entry of new entrants to the market. To substantiate the decision to select the largest entrepreneurial ecosystems, a comparative analysis was carried out for the Novosibirsk Region in the context of the regions of the Siberian Federal District, for the Republic of Tatarstan – in the context of the regions of the Volga Federal District. An analysis of the economic sectors of the studied regions revealed that entrepreneurial companies not only operate in the main ones, but also form related industries. It is revealed that the industry association leads to the creation of new industries of the sixth technological order and the production of competitive goods and services, which creates an additional need for investments for the development of innovation activities by entrepreneurial ecosystem companies. The use of the OTSW analysis tool (according to V. L. Quint’s method) is substantiated. This article will help determine the approach when making a management decision to increase the vital activity of the entrepreneurial ecosystem. The formation of clusters will improve the interaction between ecosystem participants, develop entrepreneurship and stimulate innovation in the country’s regions.

The article is devoted to the analysis of the impact that changes in the structure of investments in the formation of the resource potential of regional economic sectors have on the value of the regional investment multiplier and, as a consequence, the gross regional product. The article presents an analysis based on the influence of different types of production on the value of the regional investment multiplier. A model is proposed that formalizes the dependence of the regional investment multiplier value on the structure of investment distribution in the formation of the resource potential of different types of production by the regional economy. It is concluded that changes in the investment structure, all other things being equal, can lead to an additional increase in the value of the gross regional product (­GRP). At the regional level, this will increase the competitiveness of the region’s economy by increasing the efficiency of resource use. At the national level, additional stimulation of regional ­GRP’s growth will lead to growth of gross domestic product (­GDP). The relevance of research related to the analysis of directions for increasing the efficiency of using regional resources increases in the context of a shortage of these resources (labor, financial) in the modern Russian economy. The work uses methods of econometric analysis. The practical significance of the work is that the model proposed in it can be used to develop economic policies aimed at increasing the competitiveness of regional economies, as well as increasing ­GDP. The use of the results obtained in the study will improve the efficiency of the functioning of the Russian Federation regions economies.

Reputation marketing is a new direction of marketing activities of modern organizations. The purpose of its implementation in organizations is to create mutually beneficial relationships with consumers, systematically study customers, collect their feedback on the company’s products and form an appropriate reaction. The heads of modern companies are beginning to pay more and more attention to the reputation of the company, on the one hand, in order to strengthen competitive advantages, on the other hand, in order to protect business in the context of expanding the use of various Internet marketing tools. Marketing activities are associated with constant challenges from environmental factors, which leads to the need to find new ways and means of finding competitive advantages. In this regard, reputation marketing is designed to minimize the risks associated with the loss of consumer confidence in the company and its products. Effective reputation marketing management can strengthen a company’s position. The scientific works available to the authors in the field of reputation marketing show that they are largely not systematized and explore the formation of a company’s reputation based on the introduction of a specific digital marketing tool. In the framework of this work, it is proposed to consider reputation marketing from the point of view of a strategic approach that serves as the basis for the formation of a company’s competitive advantage and ensures the establishment of long-term relationships with consumers. The purpose of the research is to develop a mechanism for the effective implementation of reputation marketing in the activities of modern companies in the direction of establishing long-term relationships with consumers. The paper summarizes the scientific literature on the formation of reputation marketing in companies, substantiates the areas of application of reputation marketing. The scientific novelty of the research consists in the development of a sequence of actions for the introduction of reputation marketing into the activities of organizations based on a strategic approach. The practical significance is reflected in the development of a reputation marketing management model in the organization.

The article is devoted to the study of the institution of “corporate traditions” – a set of rules that is increasingly actively used by arbitration courts, which are not explicitly provided for by Russian legislation, but appeal to the actually formed algorithms for making decisions on the management of a company. The author attempted to find answers to the following questions. In which segments of company management is the role of corporate traditions most significant, which can be relied upon when building a strategy and tactics for confronting an opponent during a conflict? What are the social and regulatory features of this phenomenon? What place does it occupy in the system of domestic corporate governance institutions? Can it be applied by investors and members of management bodies “out of court”? The article examines corporate traditions of management of Russian companies, evaluates the use of corporate traditions in an out-of-court context, and considers the social and regulatory features of corporate traditions. The key segments in which corporate traditions play an important role are identified: distribution relations, key transactions, decision-making procedures, corporate behavior of participants in management relations. The study also emphasizes the role of estoppel in corporate governance.