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Reputation Marketing in Customer Relationship Management

Published in № 6(102) 28 december 2024 year
Rubric: Entrepreneurship practice
Authors: Soboleva Y., Nefedov P.
маркетинг репутации, покупатели, отзывы, мнения, репутационные риски

The author:

Soboleva Y.

Degree:

Cand. Sci. (Econ.), Associate Professor, Economic Theory and Behavioral Economics Department, Synergy University

Location:

Moscow, Russia

The author:

Nefedov P.

Degree:

Postgraduate, Economic Theory and Behavioral Economics Department, Synergy University

Location:

Moscow, Russia