List articles
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The article deals with the specific characteristics of modern sports events that affect their competitiveness.
Sporting event is the central component of the sports industry, since it is a spectacle,
unpredictable, bright and emotional, which draws the attention of numerous fans and spectators.
The author defines two typical marketing functions of sports events. First, the function of the event
as an independent marketing product that can bring income to the organizers. These include sports
events offered to fans as leisure and entertainment products, business and educational events (professional
sports events, thematic exhibitions, festivals, seminars, conferences, etc.).
Secondly, the function of the event as a platform for marketing communications. Such events are
a communication marketing tool and are offered to legal and physical persons interested in promoting
their brands through sports or other centers of attraction for audiences. Presentations, press conferences,
commercial exhibitions — all these marketing events are used as events of the second type.
The author also suggests analyzing sports events based on an analysis of his attributes: goals,
place, time, participants and actions. Correct work with them optimizes the process of building
a competitive event, facilitates control over its condition and timely adaptation to market changes.
Such approaches allow increasing the effectiveness of creating competitive advantages of sports
events.
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№ 6(66)
29 december 2017 year
Rubric: National competitiveness Authors: Zuev V., Ostrovskaya E., Povarenkina P. |
The article focuses on formation and evolution of South Korean Free Trade Agreements (FTA)
network. Republic of Korea’s case is an interesting example of the export-led economic growth that
was spurred by trade liberalization process. The authors use the methods of regression and network
analysis to reveal the specificity in South Korean approach setting up links with distant and bigger
economies than South Korea, instead of integration with similar and geographically close countries.
Also, the authors identified 4 periods in S. Korean trade policy and analyzed them in terms of trade
partners. The classification revealed the South Korean trade partners preferences at the different
periods of time. Finally, the authors examined the evolution of Korean FTA network that enabled
forecasting further clusterization and the likely network increase by 30 percent. Moreover, based on
these observations the authors draw a conclusion about a cross-zone network phenomenon when
country A uses the existing free trade zone of the country B to get access to the markets of FTA
partners of the country B.
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The problem of development of the economic system in modern conditions is considered. The qualitative
characteristics of these conditions are given with the forecasting of their tendency to change.
The authors have shown that Russia’s economy can be competitive when its economic system can be
transformed in new conditions and will be able to generate high-quality economic processes of world
level. The modern economy objectively put the information component on the first place. The authors
showed that the information economy is based on the competitiveness of the Russian economy. So,
in today’s conditions, the availability of information and analytical infrastructure makes it possible to
manage economic processes at a new level. In the scientific community and in other practical fields of
activity related to solving management problems, there is an understanding of the importance of creating
an information and analytical infrastructure. However, there is a certain number of problems that do
not allow to implement this approach at the required level. The authors have shown that their solution
only at the level of individual subjects will not allow to give a qualitative leap in the development of the
economy on the example of the market of food products. The characteristics of the competitiveness
of the food market are given. It is shown that the existing level of economic processes leads to losses
of up to 40 percent. Such significant losses are caused by the poor quality of managerial processes,
which are a consequence of the lack of information and analytical infrastructure. World corporations
use in their activities a single information and analytical infrastructure successfully for more than ten
years. However, its partial implementation in our country calls into question the ability to compete with
the domestic economy from abroad at the level of world standards.
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In this article the author raised the questions of Internet activities which made changes to the
operation of a modern enterprise. The author proposes to differentiate online activities on the main
(Internet business) and other (activities of enterprises that use at least one kind of Internet technology).
In the article the author writes that companies that use Internet technologies can be divided
into classes depending on the purpose of their functioning in virtual reality. In the article the author
describes how will be the process of transformation of traditional organizations to digital. It was also
considered competitive advantages of the companies that use Internet technology in their work. The
author conducted a survey of employees in industrial and commercial enterprises to the question
on the use of Internet technologies in the activities of enterprises. In the survey it was found that
most businesses are not ready to invest in Internet technologies. The author allocated the factors
contributing to the development of Internet activities in Russia, such as the entry of producers via
the Internet on the regional market; changing the range of products. Also, the author described the
circumstances constraining the expansion of the scope of Internet activities in Russia.
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The effectiveness of functioning of economic systems and their competitive advantages are largely
determined by the quality of management. The latter is also true for regional businesses operating
in the modern market, burdened with aspects of cross-border interregional, and interstate competition.
The purpose of the study presented in this article is to determine the model of the educational
program for developing the competence of managers that allows the manager to manage his own
labor activity in the interests of innovative development in conditions of high competition, due, inter
alia, to the geographic location of the region. The subject of the study is the phenomenon of managerial
economic thinking, the content of which (principles, methods, means, forms) is revealed in
the relevant educational program. The theoretical results of the research consist in justifying the legitimacy
of developing the required methodological base in the context of research on the problem
of the phenomenon of economic thinking, as well as in determining the phenomenon as methodology
and competence. The substantive aspects of the educational program on the development of
managerial economic thinking among managers in the conditions of corporate training are revealed.
The results of the experiment conducted in North Kazakhstan region of the Republic of Kazakhstan
in the period from 2009 to 2016 showed statistically significant changes in the following criteria: development
of the principles of the phenomenon of managerial economic thinking; attitudes towards
various aspects of one’s own work; results of their own work.
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№ 6(66)
29 december 2017 year
Rubric: Competitiveness of business Authors: Gavrilenko T., Kurenkov V., Sadovnichaya I. |
In this article the analysis of the main normative-legal and methodical documents on the basis
of which the requirements for professional qualification of pedagogical workers implementing additional
professional programs. New requirements for competence of pedagogical workers of the
additional professional education system are discussed. Justifies the principles of assessing the
quality of education workers, provide investment in human capital. Identified aspects of the competitiveness
of pedagogical workers of the additional professional education system, which can ensure
the economic growth of national industries. The article reveals some aspects of the implementation
of the concept of an «effective contract» in the labor relations of pedagogical workers. Authors describe
the directions in the professional certification of pedagogical workers, which are applicable to
teachers of the additional professional education system.
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