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№ 5(65) 31 october 2017 year
Rubric: Antitrust regulation
Authors: Knyazeva I., Bondarenko I., Paderina K.

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The procedure (characteristics and stages) of engaging experts at different investigation (case consideration) phases is analyzed as part of FAS control-and-supervision efforts. The author proposes classification and types of expert examination performed by various expert entities considering antimonopoly cases. The balance between types of expert examinations and subject areas of antimonopoly regulation is determined. Motives of expert examination deviations during judicial procedures are given. The paper contains a summary of statistical analysis of judicial cases on competition law, where experts had to be engaged in 2010 – 2016. Changes in the case structure with engaging experts on the types of the law that falls under FAS competence, is shown. Information about judicial cases statistics is of special interest, in particular, on the cases won by the antimonopoly body or an economic entity depending on the party that provides an expert opinion. An analysis of the materials on the cases related to FAS work considered within the system of Arbitration Courts, allows to systematize and formulate a potential range of expert and analytical tasks, which can be given to experts (expert organizations) depending on the subject of case for judicial proceedings.
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№ 5(65) 31 october 2017 year
Rubric: Antitrust regulation
The author: Kozhinskij A.

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May 29, 2014 in Astana, President of Belarus Alexander Lukashenko, President of Kazakhstan Nursultan Nazarbayev and Russian President Vladimir Putin signed the Treaty on the establishment of the Eurasian Economic Union. In the following, the Republic of Armenia and the Kyrgyz Republic joined the Treaty on the Eurasian Economic Union. According to Article 1 of the Treaty on the Eurasian Economic Union (hereinafter referred to as the Union), within the framework of the Union, freedom of movement of goods, services, capital and labor, coordinated or unified policy in the sectors of the economy is ensured. One of the principles of the functioning of the Union is observance of a market economy and fair competition. In this article we will consider the actions of the Commission in identifying signs of violation of the General rules of competition in respect of Caterpillar — one of the leading world corporations for the production of the biggest machinery in the world with headquarters in the United States that were identified in assessing the state of competition on cross-border trade of equipment used in the mining industry between the member States of the Eurasian.
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№ 5(65) 31 october 2017 year
Rubric: Competitiveness of business
The author: Kurnysheva I.

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The purpose of article was to analyse the reasons of economic lag of Russia and to prove methodological and practical measures for increase in competitiveness of economy during her structural modernization. In this regard: the factors promoting the social and economic growth of national competitiveness are investigated and classified, special attention is paid to the system of internal and external factors; a number of features of the present stage of modernization of the Russian economy distinguishing her from the previous attempts is revealed; the complex of theoretical and practical questions of a role of the institutional environment, the competitive relations is considered; features, dynamics and tendencies of the key indicators characterizing the competitive environment are analysed; a number of features of interrelation and interaction between modernization, the competition and competitiveness of economy of the present stage is revealed; the system group of types of regional competitive advantages is carried out and recommendations about their elimination are made; world and national lines of the social and economic tendencies defining new limits of freedom and restrictions of the competitive relations are designated; prerequisites of emergence and distribution of cartels in the Russian economy are revealed and systematized; offers on development of antimonopoly activity are made.
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№ 5(65) 31 october 2017 year
Rubric: Competitiveness of business
The author: Voronov D.

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The paper deals with the competitiveness of the largest companies of the Russian Federation with the aim of evaluation the efficiency of economic activity both public and private companies. It is shown that the most relevant method for evaluating the competitive status of a business entities is a dynamic method of assessing the competitiveness. Outlined its basic principles and the mathematical apparatus. Described in detail the methodology for the collection and preparation of information for assessing the competitiveness of enterprises dynamic method. The calculations for evaluating the competitiveness of the largest companies in the Russian Federation by the end of 2016. The analysis of competitiveness by industry, noted the competitive advantages and disadvantages of their member companies. In the calculations they provide an analytical interpretation of the results in the context of comparative analysis of the efficiency of the public and private sectors of the russian economy. The author has shown that in modern Russian conditions, private companies are not always more competitive than the state, on what basis it is concluded that premature privatization of state assets could lead to the reduction of the domestic national product and the loss of competitiveness of Russian assets in the international arena. In conclusion, the authors defined the directions for further research on the subject.
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№ 5(65) 31 october 2017 year
Rubric: Competitiveness of business
The author: Evnevich M.

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The article presents generalization, systematization and development of theoretical approaches and best practices in the field of client-oriented approach to business management and in the field of relationship marketing in the modern digital economy. The research methodology is based on the generalization and analysis of sociological and marketing research and on the studying the systems of working with consumer appeals and loyalty programs of the largest client-oriented companies of Russia. In the research, the trends in the development of the advertising and communication market were studied, including the increase in the cost of advertising on the main advertising channels (television advertising, advertising on the radio, advertising on the Internet). The importance of retaining clients and increasing their participation in marketing tools is substantiated. The main tasks of the marketing complex are determined: retaining the client due to a high level of service, providing a «striking» high level of service, increasing the average customer check, increasing the frequency of purchases without significantly increasing the cost of informing. At the same time digital technologies used in both advertising and service play a special role. And client-oriented omnichannel service requires identification of the client and working with his personal data, for example, by filling out questionnaires to obtain loyalty cards. Based on the analysis of loyalty programs of the 50 largest companies in Russia, the author offers a typology of loyalty programs.
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№ 5(65) 31 october 2017 year
Rubric: Competitiveness of business
The author: Mihnenko P.

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The article discusses the approach to the integrated analysis of structural and cultural aspects of organizations. The research demonstrates the new diagnostic tool — the matrix-multiplier coordinating- cultural profile of organization (CCP). The CCP models’ typology allows revealing influence of the interdependence on the coordinating and cultural profiles to the organization’s activities. The article contains the results of the real organizations’ comparative analysis. The following tasks were set: 1) identification of the peculiarities of the relationship between the structural and cultural aspects of the organizational configuration; 2) development of a methodology for analyzing the coordination and cultural profile based on the matrix of logical conjunctions of two arguments: the share of the coordination mechanism and the share of the type of culture in the relevant profiles of the organization; 3) substantiation of ideal models of coordination-cultural profile on the basis of an analysis of the combination of explicitness / implicitness of the organizational configuration and culture; 4) obtaining the results of a comparative analysis of the features of the coordination and cultural profile of seventeen Russian small business enterprises. It is shown that the mutual influence of the organizational culture and the coordination profile generates their structural and cultural complementarity.
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