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The objectives of the article are to update, identify and structure competitive issues in the agenda of scientific research on the startup activities of Russian entrepreneurs and the development of startup theory, as well as to systematize the objects of management of participation in competition during the period of startups entering the competitive race. Based on the ideas of entrepreneurship as a type of professional activity and on the concept of management of participation in competition, the functional aspects of the competitive activity of startup entrepreneurs are studied. Special objects of consideration are the debut of entrepreneurs in the competitive race in the process of creating their own business, the competitive environment of startups of new business projects, typical features of the identity of successful debutants of the competitive race, strategies for debut in the competitive race, tactical operations for rooting debutants of the competitive race. The entry of startups into the competitive race is interpreted as an integral part of the performance by entrepreneurs of the professional function of creating their own business and bringing it to a state of competitive stability. The article considers specific features of debut strategies in a competitive race, targeting business entities to perform actions to enter the competitive environment at the start-up stage of new business projects, as well as a general template for managing them. The article analyzes the features of the types of operational interaction between start-up entrepreneurs and competitors in a multilateral competitive environment, as well as the prerequisites for influencing, counteracting and assisting competitors, and mutual inaction of the parties to the competition. The article substantiates the need for the participants of the Start-up as a Diploma project to include a competitive section in educational programs to form competitive competencies by beginning entrepreneurs for the purpose of their successful professionalization.